Diageo is a multinational premium drinks business with a collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, and Guinness.

London, GB
Size (employees)
30,400 (est)+2%
Diageo was founded in 1997 and is headquartered in London, GB
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Key People/Management at Diageo

Ivan Menezes

Ivan Menezes

Kathryn Mikells

Kathryn Mikells

David Cutter

David Cutter

President, Global Supply and Procurement
Sam Fischer

Sam Fischer

President, Diageo Greater China and Asia
Victoria Frame

Victoria Frame

Group Strategy Director
Brian Franz

Brian Franz

Chief Productivity Officer
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Diageo Office Locations

Diageo has offices in Bangkok, Midrand, Moscow, San Francisco and in 46 other locations
London, GB (HQ)
7 Lakeside Drive
Edinburgh, GB
5 Lochside Way
Glasgow, GB
99 Borron St
Rio de Janeiro, BR
R. Francisco de Souza e Melo, 90 - Cordovil
Bogotá, CO
a 99-94, Cra. 14 #99-2
Hamburg, DE
Reeperbahn 1
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Diageo Financials and Metrics

Diageo Financials

Diageo's revenue was reported to be £12.05 b in FY, 2017 which is a 14.9% increase from the previous period.

Revenue (H1, 2018)

6.5 b

Gross profit (H1, 2018)

4.1 b

Gross profit margin (H1, 2018), %


Net income (H1, 2018)

2.1 b

EBIT (H1, 2018)

2.2 b

Market capitalization (15-Jun-2018)

91.4 b

Closing share price (15-Jun-2018)


Cash (31-Dec-2017)

920 m


100.5 b
Diageo's current market capitalization is $91.4 b.
GBPFY, 2014FY, 2015FY, 2016FY, 2017


10.3 b10.8 b10.5 b12.1 b

Revenue growth, %


Cost of goods sold

4 b4.6 b4.3 b4.7 b

Gross profit

6.2 b6.2 b6.2 b7.4 b
Half Year
GBPH1, 2016H1, 2017H1, 2018


5.6 b6.4 b6.5 b

Cost of goods sold

2.3 b2.5 b2.4 b

Gross profit

3.3 b4 b4.1 b

Gross profit Margin, %

GBPFY, 2014FY, 2015FY, 2016FY, 2017


622 m472 m1.1 b1.2 b

Accounts Receivable

2 b1.9 b2.2 b2.1 b


4.2 b4.6 b4.6 b4.8 b

Current Assets

7.5 b7.7 b8.9 b8.7 b
Half Year
GBPH1, 2016H1, 2017H1, 2018


541 m1.3 b920 m

Accounts Receivable

3.1 b3.6 b3.4 b


4.4 b4.7 b4.9 b

Current Assets

8.8 b9.7 b9.5 b
GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

2.2 b2.5 b2.4 b2.8 b

Depreciation and Amortization

629 m440 m473 m361 m


(229 m)(204 m)(95 m)(159 m)

Accounts Payable

(92 m)47 m128 m221 m
Half Year
GBPH1, 2016H1, 2017H1, 2018

Net Income

1.5 b1.6 b2.1 b

Depreciation and Amortization

281 m178 m187 m


(78 m)(72 m)(162 m)

Accounts Payable

254 m443 m540 m
GBPY, 2017


45.9 x


80.5 x


214.8 k


0.9 x


0.3 x

Financial Leverage

2.6 x
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Diageo Operating Metrics

FY, 2014H1, 2015FY, 2015H1, 2016FY, 2016H1, 2017FY, 2017H1, 2018

Sales Volume, equivalent units

156.10 m134.10 m246.20 m130.30 m246.40 m129.40 m242.20 m126.40 m

Responsible Drinking Programmes

373 298 335 264

Manufacturing Facilities

100 200 150 143


180 180 180 180
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Diageo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Belsazar March 15, 2018
Casamigos tequila June 21, 2017
Brandhouse Beverages December 01, 2015
Mey April 02, 2015£1.30 b
United National Breweries April 02, 2015
Tequila Don Julio SA de CV February 27, 2015
United Spirits Limited June 20, 2014
Sichuan Chengdu Shuijingfang Group Company July 23, 2013
Ypióca Agroindustrial May 28, 2012
Meta Abo Brewery Share Company January 10, 2012
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Diageo Revenue Breakdown

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Diageo revenue breakdown by geographic segment: 10.4% from ISC, 11.6% from Africa, 31.1% from North America, 18.1% from Asia-Pacific, 7.8% from Latin America & Caribbean and 21.1% from Europe, Russia and Turkey

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Diageo Online and Social Media Presence

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Diageo News and Updates

Trouble Is Brewing for Guinness After Brexit

Almost every bottle and can crosses the U.K.’s only land border with the EU and reveals a logistical nightmare ahead.

Thanks to Alma Har’el, more women are shooting major commercials

With Free the Bid, the award-winning filmmaker has gotten major brands (Coke, Diageo, Levi’s) and agencies (BBDO, CP+B) to give female directors a shot Alma Har’el was tired of hearing the same old excuses for why brands and ad agencies weren’t hiring female directors, so at the end of 2016 she laun…

Diageo to sell Goldschlager and other brands in favour of premium tipples

Guinness owner Diageo is in talks to offload some of its drinks brands, as it focuses on the premium market. Possible buyers for brands including Goldschlager, Myer's Rum, Popov and Romana have been approached in recent weeks, Sky News reported. The sales process, which is being overseen by Ce…

Diageo Is Trying to Sell Off Goldschlager, Myers’s Rum and Other Brands

Diageo wants to focus its attention on more high-end spirits.
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