OverviewSuggest Edit

    Bacardi is a producer of internationally recognized spirits and wines. The company crafts and distributes its products across a wide variety of categories, such as rum, vodka, gin, tequila, sparkling wine, aperitif, blended Scotch whiskey, vermouth, liqueur, cognac, and bourbon. Its portfolio of brands and labels includes Bacardí rum, Grey Goose vodka, Dewar’s blended Scotch whiskey, Patrón tequila, Bombay Sapphire gin, Martini vermouth and sparkling wines, Cazadores blue agave tequila, and St-Germain liqueur.
    HQHamilton, BM

    Latest Updates

    Employees (est.) (Nov 2019)6,304
    Job Openings107

    Key People/Management at Bacardi

    Lee Applbaum

    Lee Applbaum

    Global Chief Marketing Officer of GREY GOOSE Vodka & PATRÓN Tequila
    Denis Brown

    Denis Brown

    Regional Vice President – North Asia Pacific
    John Burke

    John Burke

    Global Chief Marketing Officer of Bacardi & President of Bacardi Global Brands Limited
    Pete Carr

    Pete Carr

    Regional President – North America
    Francis Debeuckelaere

    Francis Debeuckelaere

    Regional President – Europe
    Ignacio del Valle

    Ignacio del Valle

    Regional President – Latin America & Caribbean
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    Bacardi Office Locations

    Bacardi has offices in Hamilton, Coral Gables, Madrid, Greater London and in 1 other location
    Hamilton, BM (HQ)
    65 Pitts Bay Road
    Madrid, ES
    51 Calle de Velázquez
    Greater London, GB
    28 Dorset Square
    London, GB
    27-33 Artillery Lane
    Coral Gables, US
    2701 S Le Jeune Rd
    Show all (5)

    Bacardi Financials and Metrics

    Summary Metrics

    Founding Date


    Bacardi Acquisitions / Subsidiaries

    Acquired CompanyDateDeal Size
    Patron SpiritsJanuary 22, 2018$5.10 b

    Bacardi Online and Social Media Presence

    Embed Graph

    Bacardi News and Updates

    SideChef Collaborates with Bacardi to Bring Portfolio of Brands to Amazon's Cook with Alexa, Revolutionizing the Future of Home Mixology

    SAN FRANCISCO, Oct. 7, 2019 /PRNewswire/ -- SideChef, the all-in-one home cooking platform, announced today it is collaborating with Bacardi, the largest privately held spirits company in the world, to bring curated cocktail content to the SideChef platform. SideChef users will now have...

    Bacardi just found the best use for plastic straws ever—turn them into vinyl records

    The Straw Vinyl program takes old straws and spins them into limited-edition vinyl records. Normally, if your record sucks, that’s a bad thing. (Just ask Jet!) But now, thanks to a collaboration between Bacardi and Lonely Whale, if your record sucks, it’s a good thing—at least for the planet.Read Fu…

    Cannabis Watch: This company wants to be the Bacardi of cannabis — and it has plans for an IPO

    Vertical Companies is building a portfolio of cannabis brands and has plans to list its Vertical Wellness unit in the third quarter.

    CEO Of Stillhouse Spirits Sues Bacardi For Extortion, Fraud, Breach Of Contract And More

    WILMINGTON, Del., March 27, 2019 /PRNewswire/ -- In a Lawsuit filed today in Delaware Court (CASE #19-572), Brad Beckerman, the founder, CEO and Chairman of Stillhouse, LLC, one of the fastest growing and most innovative spirits companies in the United States sued Bacardi Limited - the...

    Championing Women And Celebrating Originality, The Bacardi Spirit Forward Women Empowerment Series Returns For Its 2nd Year

    CORAL GABLES, Fla., March 22, 2019 /PRNewswire/ -- Bacardi Women In Leadership, in partnership with PUNCH, is pleased to present the second annual Spirit Forward Women Empowerment Series, dedicated to championing the outstanding individuals that make up the hospitality community, and...

    Alcoholic and Non-Alcoholic Beverages Global Market 2018: Key Players – Anheuser-Busch, Accolade Wines, Bacardi, Beam Suntory, Carlsberg

    Alcoholic and Non-Alcoholic Beverages -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2024 Posted via Industry Today. Follow us on Twitter @IndustryToday
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    Bacardi Blogs

    Bacardi Announces European Launch of Shake Your Future, a Life-Changing Experience Giving the Unemployed a New Start in Mixology

    Young adults across the region offered opportunity to begin career as professional mixologists Amsterdam, September 30, 2019: Bacardi, the largest privately held spirits company in the world, today announced the European launch of its initiative to help tackle youth unemployment. Shake Your Future i…

    Bacardi Pledges $1 Million to Hurricane Dorian Relief in The Bahamas

    Hamilton, Bermuda, September 5, 2019 – Following the devastating impact of Hurricane Dorian on The Bahamas, Bacardi Limited and the Bacardí family commit to donating $1 Million in cash and other assistance to the disaster relief and recovery efforts. Bacardi will collaborate with non-profit partners…

    Bacardi Names Tony Latham Executive Vice President and Chief Financial Officer

    Hamilton, Bermuda, July 9, 2019 – Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of Tony Latham to Executive Vice President and Chief Financial Officer.  Latham, who joins Bacardi from Unilever, will oversee all finance activities including …

    Bacardi Frequently Asked Questions

    • When was Bacardi founded?

      Bacardi was founded in 1862.

    • Who are Bacardi key executives?

      Bacardi's key executives are Lee Applbaum, Denis Brown and John Burke.

    • How many employees does Bacardi have?

      Bacardi has 6,304 employees.

    • Who are Bacardi competitors?

      Competitors of Bacardi include Remy Cointreau, Suntory and Pernod Ricard.

    • Where is Bacardi headquarters?

      Bacardi headquarters is located at 65 Pitts Bay Road, Hamilton.

    • Where are Bacardi offices?

      Bacardi has offices in Hamilton, Coral Gables, Madrid, Greater London and in 1 other location.

    • How many offices does Bacardi have?

      Bacardi has 5 offices.