Peloton Summary


Peloton offers cloud-based live streaming of instructional cycling exercise content on a multi-touch console equipped with social elements. The company offers online, as well as live classes. It focuses on cardio and strength workouts.

HQNew York, NY, USMap
Overall CultureA+More


Peloton is headquartered in
New York, United States

Location Map

Latest Updates

Company Growth (employees)

Employees (est.) (Dec 2020)5,862(+33%)
Job Openings637
Website Visits (Apr 2021)7 m(-9%)
Revenue (FY, 2020)$1.8 B(+100%)
Share Price (May 2021)$89.3(-2%)
Cybersecurity ratingBMore

Key People/Management at Peloton

Peloton Office Locations

Peloton has an office in New York

Peloton Financials and Metrics

Peloton Revenue

Peloton's revenue was reported to be $1.83 b in FY, 2020 which is a 99.6% increase from the previous period.


Revenue (Q2, 2021)$1.06 b
Gross profit (Q2, 2021)$424.8 m
Gross profit margin (Q2, 2021), %39.9%
Net income (Q2, 2021)$63.6 m
EBIT (Q2, 2021) $58.8 m
Market capitalization (12-May-2021)$26.31 b
Closing stock price(12-May-2021)$89.35
Cash (31-Dec-2020)$1.25 b
EV $25.68 b

Peloton's current market capitalization is $26.3 b.

USDFY, 2018FY, 2019FY, 2020
Revenue435 m915 m1.8 b
Revenue growth, %99%110%100%
Cost of goods sold245.4 m531.4 m989.1 m
Gross profit189.6 m383.6 m836.8 m
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021
Revenue112.1 m262.9 m316.7 m228 m466.3 m524.6 m757.9 m1.1 b
Cost of goods sold60.6 m151.5 m196.1 m122.9 m269.1 m278.8 m429.2 m640 m
Gross profit51.5 m111.4 m120.6 m105.1 m197.2 m245.8 m328.7 m424.8 m
Gross profit Margin, %46%42%38%46%42%47%43%40%
show all

USDFY, 2018FY, 2019FY, 2020
Cash150.6 m162.1 m1 b
Accounts Receivable9.4 m18.5 m34.6 m
Prepaid Expenses18.4 m48.4 m124.5 m
Inventories25.3 m136.6 m244.5 m
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021
Cash1.4 b532.8 m509 m1.4 b1.2 b
Accounts Receivable20.9 m22 m51.2 m49.9 m54.1 m
Prepaid Expenses46.5 m104.3 m114.5 m146.3 m172.6 m
Inventories205.6 m243.6 m194.2 m364 m522.8 m
show all

USDFY, 2018FY, 2019FY, 2020
Net Income(47.9 m)(195.6 m)(71.6 m)
Depreciation and Amortization6.6 m21.7 m40.2 m
Accounts Receivable(4.1 m)(9.1 m)11.3 m
Inventories(9.6 m)(111.3 m)(96.8 m)
show all

Q2, 2021
EV/EBIT744.1 x
EV/CFO85.7 x
Revenue/Employee181.6 k
Debt/Equity0.3 x
Debt/Assets0.2 x
Financial Leverage2.0 x
P/E Ratio842.9 x
  • Peloton Market Cap History

  • Peloton Stock Price

Revenue Breakdown

Peloton revenue breakdown by business segment: 80.1% from Connected Fitness Products and 19.9% from Subscription

Peloton revenue breakdown by geographic segment: 95.5% from North America and 4.5% from Other

Peloton Operating Metrics

Peloton's Paying Subscribers was reported to be 1.7 m in Q2, 2021.

FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020Q3, 2020FY, 2020Q1, 2021Q2, 2021
Paying Subscribers246.67 k276.96 k362.39 k457.1 k511.2 k562.77 k712.01 k886.1 k1.09 m1.33 m1.67 m
Churn Rate0.64%0.50%0.52%0.68%0.65%0.90%0.74%0.46%0.62%0.65%0.76%
Workouts17.9 m7.1 m9.3 m18 m52.2 m19.2 m24.3 m44.2 m164.5 m77.8 m98.1 m
Average Monthly Workouts per Connected Fitness Subscriber8.99.713.911.712.617.717.920.721.1

Peloton Acquisitions / Subsidiaries

Company NameDateDeal Size
PrecorDecember 23, 2020$420 m
PeerfitNovember 01, 2020
Gossamer EngineeringNovember 05, 2019
Neurotic Media LLCJune 27, 2018
Peloton Interactive UK Ltd

Human Capital Metrics


Peloton Hiring Categories

Peloton Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Peloton Website Traffic

Alexa Website Rank

Total Visits per monthSimilarWeb

Peloton Online and Social Media Presence

Twitter followers

151.61 k Twitter followers

6 Months

Peloton has 151.61 k Twitter Followers. The number of followers has increased 2.72% month over month and increased 11.79% quarter over quarter.

Peloton's Trends

Search term - Peloton

Twitter Engagement Stats for @onepeloton

  • 19.13 k


  • 1.24 k


  • 151.61 k


  • 905

    Tweets last 30 days

  • 14.1

    Avg. likes per Tweet

  • 46.6%

    Tweets with engagement

Peloton Technology StackBuildWith Logo

  • ads

    25 products used

    • Amazon Ad System
    • Amazon Associates
    • AppNexus
      • AppNexus Segment Pixel
      • Atlas
      • BounceX
      • DoubleClick Bid Manager
      • DoubleClick.Net
      • Dstillery
      • Facebook Custom Audiences
      • Google Floodlight Counter
      • Google Floodlight Sales
      • Google Remarketing
      • Movable Ink
      • Nativo
      • Polymorph
      • Pubmatic
      • RockerBox
      • Rubicon Project
      • Sharethrough
      • Taboola
      • The Trade Desk
      • TripleLift
      • Turn
      • Twitter Ads
  • analytics

    30 products used

    • Amplitude
    • Bing Universal Event Tracking
    • CrazyEgg
      • DoubleClick Floodlight
      • Eloqua
      • Facebook Domain Insights
      • Facebook Signal
      • FullStory
      • Global Site Tag
      • Google AdWords Conversion
      • Google Analytics
      • Google Conversion Linker
      • Google Conversion Tracking
      • Google Universal Analytics
      • Hubspot
      • Kenshoo
      • LiveRamp
      • Mixpanel
      • Mouseflow
      • New Relic
      • Optimizely
      • Rapleaf
      • Riskified
      • Segment
      • Snowplow
      • Twitter Analytics
      • Twitter Conversion Tracking
      • Twitter Website Universal Tag
      • Yahoo Dot
      • Yahoo Web Analytics
  • cdn

    11 products used

    • CDN JS
    • Cloudflare
    • CloudFront
      • Cloudinary
      • Content Delivery Network
      • Facebook CDN
      • Fastly CDN
      • GStatic Google Static Content
      • OSS CDN
      • StackPath BootstrapCDN
      • Vimeo CDN
  • cdns

    1 product used

    • Amazon S3 CDN
Learn more on BuiltWith

Peloton Company CultureCultureAndCompensation Logo

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



Learn more on Comparably

Peloton News and Updates

May 12, 2021
PELOTON DEADLINE ALERT: Faruqi & Faruqi LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $50,000 In Peloton To Contact Him Directly To Discuss Their Options
_3xOCqNEW YORK, May 11, 2021 (GLOBE NEWSWIRE) -- Faruqi & Faruqi, LLP, a leading national securities law firm, is investigating potential claims against Peloton Interactive Inc. (“Peloton” or the “Company”) (NASDAQ: PTON) and reminds investors of the June 28, 2021 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company.
May 11, 2021
HAGENS BERMAN Alerts Peloton Interactive (PTON) Investors to EXPANDED FRAUDULENT PERIOD in Securities Fraud Action: Investors Should Secure Counsel
SAN FRANCISCO, May 11, 2021 /PRNewswire/ -- Hagens Berman urges Peloton Interactive, Inc. (NASDAQ: PTON) investors with significant losses to submit your losses now. Class Period: Sept. 11, 2020 – May 5, 2021 Lead Plaintiff Deadline: June 28, 2021 Visit:...
May 11, 2021
Peloton Tweeted About Their Massive Treadmill Recall. The Twitterverse Is Not Happy
_3xOCqRecently, Peloton announced they would recall their Tread products for safety reasons.
May 11, 2021
NASDAQ: PTON Investor Notice: Lawsuit against Peloton Interactive, Inc. announced by Shareholders Foundation
_3xOCqSAN DIEGO, May 11, 2021 (GLOBE NEWSWIRE) -- The Shareholders Foundation, Inc. announces that a lawsuit is pending for certain investors in Peloton Interactive, Inc. (NASDAQ: PTON) shares. Investors, who purchased shares of Peloton Interactive, Inc. (NASDAQ: PTON) prior to September 2020 and continue to hold any of their NASDAQ: PTON shares, have certain options and should contact the Shareholders Foundation at or call +1(858) 779 - 1554. On April 29, 2021, a lawsuit was filed against Peloton Interactive, Inc. over alleged violations of securities laws. The plaintiff alleged that the defendants made false and/or misleading statements and/or failed to disclose that in addition to the tragic death of a child, Peloton’s Tread+ had caused a serious safety threat to children and pets as there were multiple incidents of injury to both, that safety was not a priority to Peloton as defendants were aware of serious injuries and death resulting from the Tread+ yet did not recall or suggest a halt of the use of the Tread+, that as a result of the safety concerns, the U.S. Consumer Product Safety Commission (“CPSC”) declared the Tread+ posed a serious risk to public health and safety resulting in its urgent recommendation for consumers with small children to cease using the Tread+; (4) the CPSC also found a safety threat to Tread+ users if they lost their balance, and that as a result of the foregoing, defendants’ statements about Peloton’s business, operations, and prospects, were materially false and misleading and/or lacked a reasonable basis at all relevant times. Those who purchased Peloton Interactive, Inc. (NASDAQ: PTON) shares should contact the Shareholders Foundation, Inc. CONTACT: Shareholders Foundation, Inc.  Michael Daniels  +1 (858) 779-1554  3111 Camino Del Rio North  Suite 423  San Diego, CA 92108 The Shareholders Foundation, Inc. is a professional portfolio legal monitoring and a settlement claim filing service, which does research related to shareholder issues and informs investors of securities class actions, settlements, judgments, and other legal related news to the stock/financial market. The Shareholders Foundation, Inc. is not a law firm. Any referenced cases, investigations, and/or settlements are not filed/initiated/reached and/or are not related to Shareholders Foundation. The information is only provided as a public service. It is not intended as legal advice and should not be relied upon.
May 10, 2021
PTON BREAKING ALERT: Additional Investors Included, Rosen Law Firm Expands Class Period in First Filed Securities Class Action Against Peloton Interactive, Inc.; Encourages Investors with Losses in Excess of $100K to Contact Firm – PTON
_3xOCqNEW YORK, May 10, 2021 (GLOBE NEWSWIRE) -- Rosen Law Firm, a global investor rights law firm, announces it has amended its first-filed case to expand the case to include purchasers of the securities of Peloton Interactive, Inc. (NASDAQ: PTON) between September 11, 2020 and May 5, 2021, inclusive (the “Class Period”). The lawsuit seeks to recover damages for Peloton investors under the federal securities laws.
May 09, 2021
Kessler Topaz Meltzer & Check, LLP: Reminds Investors of Securities Fraud Class Action Filed Against Peloton Interactive, Inc. - Expanded Class Period
RADNOR, Pa., May 9, 2021 /PRNewswire/ -- The law firm of Kessler Topaz Meltzer & Check, LLP reminds investors of Peloton Interactive, Inc. (NASDAQ: PTON) ("Peloton") that securities fraud class action lawsuit has been filed on behalf of those who purchased or acquired Peloton securities...

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When was Peloton founded?
Peloton was founded in 2012.
Who are Peloton key executives?
Peloton's key executives are John Foley, William Lynch and Jill Woodworth.
How many employees does Peloton have?
Peloton has 5,862 employees.
What is Peloton revenue?
Latest Peloton annual revenue is $1.83 b.
What is Peloton revenue per employee?
Latest Peloton revenue per employee is $607.47 k.
Who are Peloton competitors?
Competitors of Peloton include MIRROR, Equinox Fitness and SoulCycle.
Where is Peloton headquarters?
Peloton headquarters is located at 125 W 25th St 11th Floor, New York.
Where are Peloton offices?
Peloton has offices in New York
How many offices does Peloton have?
Peloton has 3 offices.

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