Peloton Summary


Peloton offers cloud-based live streaming of instructional cycling exercise content on a multi-touch console equipped with social elements. The company offers online, as well as live classes. It focuses on cardio and strength workouts.

HQNew York, NY, USMap
Overall CultureA+More


Peloton is headquartered in
New York, United States

Location Map

Latest Updates

Company Growth (employees)

Employees (est.) (Dec 2020)5,862(+33%)
Job Openings633
Website Visits (Apr 2021)7 m(-9%)
Revenue (FY, 2020)$1.8 B(+100%)
Share Price (Jul 2021)$126.4
Cybersecurity ratingBMore

Key People/Management at Peloton

Peloton Office Locations

Peloton has an office in New York

Peloton Financials and Metrics

Peloton Revenue

Peloton's revenue was reported to be $1.83 b in FY, 2020 which is a 99.6% increase from the previous period.


Revenue (Q2, 2021)$1.06 b
Gross profit (Q2, 2021)$424.8 m
Gross profit margin (Q2, 2021), %39.9%
Net income (Q2, 2021)$63.6 m
EBIT (Q2, 2021) $58.8 m
Market capitalization (21-Jul-2021)$37.71 b
Closing stock price(21-Jul-2021)$126.43
Cash (31-Dec-2020)$1.25 b
EV $37.08 b

Peloton's current market capitalization is $37.7 b.

USDFY, 2018FY, 2019FY, 2020
Revenue435 m915 m1.8 b
Revenue growth, %99%110%100%
Cost of goods sold245.4 m531.4 m989.1 m
Gross profit189.6 m383.6 m836.8 m
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021
Revenue112.1 m262.9 m316.7 m228 m466.3 m524.6 m757.9 m1.1 b
Cost of goods sold60.6 m151.5 m196.1 m122.9 m269.1 m278.8 m429.2 m640 m
Gross profit51.5 m111.4 m120.6 m105.1 m197.2 m245.8 m328.7 m424.8 m
Gross profit Margin, %46%42%38%46%42%47%43%40%
show all

USDFY, 2018FY, 2019FY, 2020
Cash150.6 m162.1 m1 b
Accounts Receivable9.4 m18.5 m34.6 m
Prepaid Expenses18.4 m48.4 m124.5 m
Inventories25.3 m136.6 m244.5 m
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021
Cash1.4 b532.8 m509 m1.4 b1.2 b
Accounts Receivable20.9 m22 m51.2 m49.9 m54.1 m
Prepaid Expenses46.5 m104.3 m114.5 m146.3 m172.6 m
Inventories205.6 m243.6 m194.2 m364 m522.8 m
show all

USDFY, 2018FY, 2019FY, 2020
Net Income(47.9 m)(195.6 m)(71.6 m)
Depreciation and Amortization6.6 m21.7 m40.2 m
Accounts Receivable(4.1 m)(9.1 m)11.3 m
Inventories(9.6 m)(111.3 m)(96.8 m)
show all

Q2, 2021
EV/EBIT744.1 x
EV/CFO85.7 x
Revenue/Employee181.6 k
Debt/Equity0.3 x
Debt/Assets0.2 x
Financial Leverage2.0 x
P/E Ratio842.9 x
  • Peloton Market Cap History

  • Peloton Stock Price

Revenue Breakdown

Peloton revenue breakdown by business segment: 80.1% from Connected Fitness Products and 19.9% from Subscription

Peloton revenue breakdown by geographic segment: 95.5% from North America and 4.5% from Other

Peloton Operating Metrics

Peloton's Paying Subscribers was reported to be 1.7 m in Q2, 2021.

FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020Q3, 2020FY, 2020Q1, 2021Q2, 2021
Paying Subscribers246.67 k276.96 k362.39 k457.1 k511.2 k562.77 k712.01 k886.1 k1.09 m1.33 m1.67 m
Churn Rate0.64%0.50%0.52%0.68%0.65%0.90%0.74%0.46%0.62%0.65%0.76%
Workouts17.9 m7.1 m9.3 m18 m52.2 m19.2 m24.3 m44.2 m164.5 m77.8 m98.1 m
Average Monthly Workouts per Connected Fitness Subscriber8.99.713.911.712.617.717.920.721.1

Peloton Acquisitions / Subsidiaries

Company NameDateDeal Size
PrecorDecember 23, 2020$420 m
PeerfitNovember 01, 2020
Gossamer EngineeringNovember 05, 2019
Neurotic Media LLCJune 27, 2018
Peloton Interactive UK Ltd

Human Capital Metrics


Peloton Hiring Categories

Peloton Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Peloton Website Traffic

Alexa Website Rank

Total Visits per monthSimilarWeb

Peloton Online and Social Media Presence

Twitter followers

158.28 k Twitter followers

6 Months

Peloton has 158.28 k Twitter Followers. The number of followers has increased 1.77% month over month and increased 4.41% quarter over quarter.

Peloton's Trends

Search term - Peloton

Twitter Engagement Stats for @onepeloton

  • 21.36 k


  • 1.23 k


  • 158.28 k


  • 839

    Tweets last 30 days

  • 18.9

    Avg. likes per Tweet

  • 58.5%

    Tweets with engagement

Peloton Technology StackBuildWith Logo

  • ads

    25 products used

    • Amazon Ad System
    • Amazon Associates
    • AppNexus
      • AppNexus Segment Pixel
      • Atlas
      • BounceX
      • DoubleClick Bid Manager
      • DoubleClick.Net
      • Dstillery
      • Facebook Custom Audiences
      • Google Floodlight Counter
      • Google Floodlight Sales
      • Google Remarketing
      • Movable Ink
      • Nativo
      • Polymorph
      • Pubmatic
      • RockerBox
      • Rubicon Project
      • Sharethrough
      • Taboola
      • The Trade Desk
      • TripleLift
      • Turn
      • Twitter Ads
  • analytics

    30 products used

    • Amplitude
    • Bing Universal Event Tracking
    • CrazyEgg
      • DoubleClick Floodlight
      • Eloqua
      • Facebook Domain Insights
      • Facebook Signal
      • FullStory
      • Global Site Tag
      • Google AdWords Conversion
      • Google Analytics
      • Google Conversion Linker
      • Google Conversion Tracking
      • Google Universal Analytics
      • Hubspot
      • Kenshoo
      • LiveRamp
      • Mixpanel
      • Mouseflow
      • New Relic
      • Optimizely
      • Rapleaf
      • Riskified
      • Segment
      • Snowplow
      • Twitter Analytics
      • Twitter Conversion Tracking
      • Twitter Website Universal Tag
      • Yahoo Dot
      • Yahoo Web Analytics
  • cdn

    11 products used

    • CDN JS
    • Cloudflare
    • CloudFront
      • Cloudinary
      • Content Delivery Network
      • Facebook CDN
      • Fastly CDN
      • GStatic Google Static Content
      • OSS CDN
      • StackPath BootstrapCDN
      • Vimeo CDN
  • cdns

    1 product used

    • Amazon S3 CDN
Learn more on BuiltWith

Peloton Company CultureCultureAndCompensation Logo

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



Learn more on Comparably

Peloton News and Updates

May 31, 2021
HAGENS BERMAN Encourages Peloton Interactive (PTON) Investors with Losses to Contact the Firm Now, Securities Class Action Filed
_3xOCqSAN FRANCISCO, May 31, 2021 (GLOBE NEWSWIRE) -- Hagens Berman urges Peloton Interactive, Inc. (NASDAQ: PTON) investors with significant losses to submit your losses now.   
May 29, 2021
Properties Wooing Travelers Who Want To Maintain Their Peloton Workouts
_3xOCqMany of the 4.4 million Peloton subscribers don't want to miss their exercise routines when traveling. Author and blogger Leah Ingram is helping travelers identify vacation spots with Peloton bikes.
May 28, 2021
Class Action Deadline Reminder: Kessler Topaz Meltzer & Check, LLP Reminds Peloton Interactive, Inc. Investors of Deadline in Securities Fraud Class Action Lawsuit
_3xOCqRADNOR, Pa., May 28, 2021 (GLOBE NEWSWIRE) -- The law firm of Kessler Topaz Meltzer & Check, LLP announces that a securities fraud class action lawsuit has been filed in the United States District Court for the Eastern District of New York against Peloton Interactive, Inc. (NASDAQ: PTON) (“Peloton”) on behalf of those who purchased or acquired Peloton securities between September 11, 2020 and May 5, 2021, inclusive (the “Class Period”).
May 28, 2021
ROSEN, NATIONAL TRIAL LAWYERS, Reminds Peloton Interactive, Inc. Investors with Losses Exceeding $100K of Important June 28 Deadline in First Filed Securities Class Action Commenced by the Firm – PTON
_3xOCqNEW YORK, May 27, 2021 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Peloton Interactive, Inc. (NASDAQ: PTON) between September 11, 2020 and May 5, 2021, inclusive (the “Class Period”), of the important June 28, 2021 lead plaintiff deadline in the securities class action commenced by the firm.
May 27, 2021
Only a tiny proportion of Peloton customers will return their recalled treadmills despite safety concerns, a new survey suggests
_3xOCq Summary List PlacementPeloton recalled around 130,000 of its pricey treadmills earlier this month — but evidence is mounting that, despite safety warnings, many customers have no plans to return the machines. It issued the recall earlier this month after facing pressure from the US Consumer Product Safety Commission (CPSC) to do so. This followed reports that a child died, and several others were injured, while using the treadmills. Peloton said it expected the voluntary recall of both its $4,295 Tread+ and $2,495 Tread running machines to be a $165 million hit to its future revenue. In a recent survey of 100 Peloton Tread+ and Tread users published Wednesday, conducted by Wedbush analysts, just 4% said they planned to return the machine, while 8% were undecided. In recent conversations with Insider, other said they planned to keep the machine. "I am NOT returning it. I love it, and even with an eight-year-old daughter and a dog in my two-bedroom apartment, it's not going anywhere," Tread+ owner Peter Shankman wrote in an email to Insider earlier this month. Read more: Peloton just recalled its treadmill, but customers reported injuries and safety concerns as early as January 2019 Shankman said that the safety instructions were sufficient and that it was up to users to keep their kids or pets away from the machine.  Some users may want to avoid returning the bulky equipment, or leave it sitting unused, taking up space in their home. A spokesperson for Peloton did not respond to Insider's request for more details on how exactly the returns process works, and how long customers would have to wait for these machines to be collected from their homes. Others may be comfortable keeping the machine after Peloton added a new password lock feature that it said would improve safety.Join the conversation about this story » NOW WATCH: Why kolinsky sable paintbrushes are so expensive
May 27, 2021
Bragar Eagel & Squire, P.C. Reminds Investors That Class Action Lawsuits Have Been Filed Against Peloton and ChemoCentryx and Encourages Investors to Contact the Firm
_3xOCqNEW YORK, May 26, 2021 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, reminds investors that class actions have been commenced on behalf of stockholders of Peloton Interactive, Inc. (NASDAQ: PTON) and ChemoCentryx, Inc. (NASDAQ: CCXI). Stockholders have until the deadlines below to petition the court to serve as lead plaintiff. Additional information about each case can be found at the link provided.

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When was Peloton founded?
Peloton was founded in 2012.
Who are Peloton key executives?
Peloton's key executives are John Foley, William Lynch and Jill Woodworth.
How many employees does Peloton have?
Peloton has 5,862 employees.
What is Peloton revenue?
Latest Peloton annual revenue is $1.83 b.
What is Peloton revenue per employee?
Latest Peloton revenue per employee is $607.47 k.
Who are Peloton competitors?
Competitors of Peloton include MIRROR, Equinox Fitness and SoulCycle.
Where is Peloton headquarters?
Peloton headquarters is located at 125 W 25th St 11th Floor, New York.
Where are Peloton offices?
Peloton has offices in New York
How many offices does Peloton have?
Peloton has 3 offices.

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