Peloton Summary


Peloton offers cloud-based live streaming of instructional cycling exercise content on a multi-touch console equipped with social elements. The company offers online, as well as live classes. It focuses on cardio and strength workouts.

HQNew York, NY, USMap
Overall CultureBMore


Peloton is headquartered in
New York, United States

Location Map

Latest Updates

Employees (est.) (Jun 2019)1,800
Job Openings585
Website Visits (May 2020)4 m(-8%)
Revenue (FY, 2020)$1.8 B(+100%)
Share Price (Nov 2020)$110.9(+5%)
Cybersecurity ratingBMore

Key People/Management at Peloton

Peloton Office Locations

Peloton has an office in New York

Peloton Financials and Metrics

Peloton Revenue

Peloton's revenue was reported to be $1.83 b in FY, 2020


Revenue (Q1, 2021)$757.9 m
Gross profit (Q1, 2021)$328.7 m
Gross profit margin (Q1, 2021), %43.4%
Net income (Q1, 2021)$69.3 m
EBIT (Q1, 2021) $68.9 m
Market capitalization (20-Nov-2020)$30.79 b
Closing stock price(20-Nov-2020)$110.9
Cash (30-Sept-2020)$1.43 b
EV $29.92 b

Peloton's current market capitalization is $30.8 b.

USDFY, 2017FY, 2018FY, 2019FY, 2020
Revenue218.6 m435 m915 m1.8 b
Revenue growth, %37%99%110%
Cost of goods sold144.7 m245.4 m531.4 m989.1 m
Gross profit73.9 m189.6 m383.6 m836.8 m
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021
Revenue56.2 m129.8 m142.4 m112.1 m262.9 m316.7 m381.1 m420.2 m757.9 m
Cost of goods sold34.5 m70.9 m82.1 m60.6 m151.5 m196.1 m122.9 m226.7 m429.2 m
Gross profit21.7 m58.9 m60.3 m51.5 m111.4 m120.6 m154.4 m328.7 m
Gross profit Margin, %39%45%42%46%42%38%41%43%
show all

USDFY, 2018FY, 2019FY, 2020
Cash150.6 m162.1 m1 b
Accounts Receivable9.4 m18.5 m34.6 m
Prepaid Expenses18.4 m48.4 m124.5 m
Inventories25.3 m136.6 m244.5 m
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021
Cash1.4 b532.8 m510.5 m1.4 b
Accounts Receivable20.9 m51.2 m49.9 m
Prepaid Expenses46.5 m104.3 m114.5 m146.3 m
Inventories205.6 m243.6 m194.2 m
show all

USDFY, 2017FY, 2018FY, 2019FY, 2020
Net Income(71.1 m)(47.9 m)(195.6 m)(71.6 m)
Depreciation and Amortization3.7 m6.6 m21.7 m40.2 m
Accounts Receivable(3.6 m)(4.1 m)(9.1 m)11.3 m
Inventories(96.8 m)
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021
Net Income(49.8 m)(105.2 m)(160.7 m)69.3 m
Depreciation and Amortization7.1 m17.2 m28.2 m11.4 m
Accounts Receivable(2.4 m)23.8 m(5.4 m)
Inventories(69.1 m)(94.2 m)(46.2 m)
show all

Q1, 2021
EV/EBIT403.1 x
EV/CFO89.0 x
Financial Leverage1.0 x
  • Peloton Market Cap History

  • Peloton Stock Price

Revenue Breakdown

Peloton revenue breakdown by business segment: 19.8% from Connected Fitness Products, 78.6% from Subscription and 1.6% from Other

Peloton revenue breakdown by geographic segment: 98.1% from North America and 1.9% from Other

Peloton Operating Metrics

Peloton's Members was reported to be 1.4 m in FY, 2019.

Q1, 2017May, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018Q3, 2018Q4, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019Q4, 2019FY, 2019
Average Monthly Workouts per Connected Fitness Subscriber6.
Churn Rate0.62%0.50%0.97%0.61%0.70%0.52%0.49%0.55%0.85%0.64%0.50%0.52%0.68%0.79%0.65%
Paying Subscribers100 k107.71 k246.67 k511.2 k
Members1.4 m

Peloton Acquisitions / Subsidiaries

Company NameDateDeal Size
Peloton Interactive UK Ltd

Human Capital Metrics


Peloton Hiring Categories

Peloton Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Peloton Website Traffic

Alexa Website Rank

Total Visits per monthSimilarWeb

Peloton Online and Social Media Presence

Twitter followers

113.55 k Twitter followers

6 Months

Peloton has 113.55 k Twitter Followers. The number of followers has increased 6.54% month over month and increased 19.48% quarter over quarter.

Peloton's Trends

Search term - Peloton

Twitter Engagement Stats for @onepeloton

  • 12.63 k


  • 1.24 k


  • 113.55 k


  • 584

    Tweets last 30 days

  • 24.2

    Avg. likes per Tweet

  • 44.52%

    Tweets with engagement

Peloton Technology StackBuildWith Logo

  • ads

    25 products used

    • Amazon Ad System
    • Amazon Associates
    • AppNexus
      • AppNexus Segment Pixel
      • Atlas
      • BounceX
      • DoubleClick Bid Manager
      • DoubleClick.Net
      • Dstillery
      • Facebook Custom Audiences
      • Google Floodlight Counter
      • Google Floodlight Sales
      • Google Remarketing
      • Movable Ink
      • Nativo
      • Polymorph
      • Pubmatic
      • RockerBox
      • Rubicon Project
      • Sharethrough
      • Taboola
      • The Trade Desk
      • TripleLift
      • Turn
      • Twitter Ads
  • analytics

    30 products used

    • Amplitude
    • Bing Universal Event Tracking
    • CrazyEgg
      • DoubleClick Floodlight
      • Eloqua
      • Facebook Domain Insights
      • Facebook Signal
      • FullStory
      • Global Site Tag
      • Google AdWords Conversion
      • Google Analytics
      • Google Conversion Linker
      • Google Conversion Tracking
      • Google Universal Analytics
      • Hubspot
      • Kenshoo
      • LiveRamp
      • Mixpanel
      • Mouseflow
      • New Relic
      • Optimizely
      • Rapleaf
      • Riskified
      • Segment
      • Snowplow
      • Twitter Analytics
      • Twitter Conversion Tracking
      • Twitter Website Universal Tag
      • Yahoo Dot
      • Yahoo Web Analytics
  • cdn

    11 products used

    • CDN JS
    • Cloudflare
    • CloudFront
      • Cloudinary
      • Content Delivery Network
      • Facebook CDN
      • Fastly CDN
      • GStatic Google Static Content
      • OSS CDN
      • StackPath BootstrapCDN
      • Vimeo CDN
  • cdns

    1 product used

    • Amazon S3 CDN
Learn more on BuiltWith

Peloton Company CultureCultureAndCompensation Logo

  • Overall Culture



  • CEO Rating



  • Compensation



Learn more on Comparably

Peloton News and Updates

Nov 20, 2020
Extra Crunch roundup: A fistful of IPOs, Affirm’s Peloton problem, Zoom Apps and more
DoorDash, Affirm, Roblox, Airbnb, and Wish all filed to go public in recent days, which means some venture capitalists are having the best week of their lives. Tech companies that go public capture our imagination because they are literal happy endings. An Initial Public Offering is the promised land for startup pilgrims who may […]
Nov 19, 2020
Buy now, pay later fintech Affirm just revealed that 30% of its revenue comes from one merchant partner: Peloton
_3xOCqSummary List Placement The buy now, pay later lender Affirm, which was founded in 2012 by PayPal cofounder Max Levchin and issues microloans to shoppers primarily online, just unveiled paperwork to go public. Buy now, pay later has been having a moment in 2020. Affirm, which enables online shoppers to use microloans to split up payments on goods they purchase online, has touted its reach in the digital retail space in recent months. It's a trend that has gained steam as consumers have tightened their budgets and moved to online shopping during the coronavirus pandemic. Affirm said in the S-1 that it revealed to the public on Wednesday that it works with more than 6,500 merchants. But in the "risk factors" section of the filing, Affirm highlighted how much of its revenue is tied to just one merchant partner — at-home bike and fitness equipment maker Peloton. Read more: Shopify and Affirm are partnering up on buy now, pay later in a deal bringing together 2 of the hottest e-commerce players. Here's why it's a big win for both sides. Peloton sales made up about 28% of Affirm's total revenue for the fiscal year ending on June 30, and 30% of its total revenue for the three-month period ending on Sept. 30. Affirm noted that the loss of a big relationship like Peloton, which Affirm signed as a partner in 2015, would "materially and adversely" impact its financial condition and future prospects.  With gyms and studios temporarily shuttered to prevent the spread of the coronavirus earlier this year, interest in Peloton's fitness products surged. In its most recent quarter, sales jumped by 172% and the company saw delays in shipments due to overwhelming demand.  Affirm said Peloton has become even more significant for the company thanks to consumer spending trends that have favored buying at-home fitness equipment, but there's no guarantee that boost is sustainable in the long term.  The buy now, pay later company said in the filing that it believes it has a strong relationship with Peloton. It renewed a merchant agreement with Peloton in September 2020 for an initial term of three years, followed by one-year renewals after that. After September 2023, either side of the agreement can terminate without cause if they give at least 90-days notice.   Read more: Affirm just revealed its IPO paperwork. Here's a look inside the buy now, pay later frenzy, the new twist on financing that is a must have for everyone. Under the agreement, Peloton pays Affirm a fee that's based on the gross value of sales that are processed through the buy now, pay later platform. Most buy now, pay later players charge merchants a fee for each sale, typically between 3% and 6%.  Total revenue jumped to $509.5 million in the fiscal year ending on June 30, up from $264.4 million the year earlier. Affirm had a net loss of $112.6 million, slightly narrower than the $120.5 million net loss the previous fiscal year.  Of that total 2020 revenue, more than half was merchant network revenue. Other revenue streams include interest income and virtual card network revenue.  Affirm joins companies including Airbnb and DoorDash in gearing up to go public before the end of the year.SEE ALSO: From Affirm to Klarna, buy now pay later startups are booming. But experts warn juggling explosive growth with responsible lending is a tricky balance. SEE ALSO: Shopify and Affirm are partnering up on buy now, pay later in a deal bringing together 2 of the hottest e-commerce players. Here's why it's a big win for both sides. SEE ALSO: Affirm just revealed its IPO paperwork. Here's a look inside the buy now, pay later frenzy, the new twist on financing that is a must have for everyone. Join the conversation about this story » NOW WATCH: We took a 1964 Louisiana literacy test and failed spectacularly
Nov 18, 2020
Can Peloton Stock Thrive Post The Pandemic?
_3xOCqAt-home fitness company Peloton has seen its stock fall by almost 20% over the last week after positive news was released surrounding Pfizer’s Covid-19 vaccine, which investors are betting could mark the beginning of the end of the Covid-19 pandemic. What does this mean for Peloton and can it...
Nov 11, 2020
Beyonce Uses A Peloton, Is “Curating” Workouts To Get You To Buy One Too
_3xOCqBeyonce has signed a multi-year deal with fitness company Peloton, which will see her involved in the curation of workouts in Peloton’s Artist series.
Nov 10, 2020
Why Peloton Deserves A Richer Valuation Than Apple
_3xOCqPeloton is an at-home fitness company that sells connected exercise bikes and treadmills and related fitness subscriptions. The stock is up over 4x year-to-date, as the Covid-19 pandemic and related lockdowns caused people to stop going to gyms and fitness centers and work out from home...
Nov 10, 2020
Peloton Surges After Fitness Partnership With Beyonce
_3xOCqPeloton Surges After Fitness Partnership With Beyonce

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When was Peloton founded?
Peloton was founded in 2012.
Who are Peloton key executives?
Peloton's key executives are John Foley, William Lynch and Jill Woodworth.
How many employees does Peloton have?
Peloton has 1,800 employees.
What is Peloton revenue?
Latest Peloton annual revenue is $1.83 b.
What is Peloton revenue per employee?
Latest Peloton revenue per employee is $508.33 k.
Who are Peloton competitors?
Competitors of Peloton include MIRROR, Equinox Fitness and SoulCycle.
Where is Peloton headquarters?
Peloton headquarters is located at 125 W 25th St 11th Floor, New York.
Where are Peloton offices?
Peloton has offices in New York
How many offices does Peloton have?
Peloton has 3 offices.

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