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SoulCycle

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Healthcarebicyclefitness & wellnesshealth & beautymobile approad transportation

SoulCycle is a company operating a chain of fitness studios. It provides indoor cycling classes that feature high-intensity cardio, muscle-sculpting strength training, and rhythm-based choreography. The Company also engages in the retail of clothes, accessories, and beverages. In addition, it offers a mobile app for indoor cycling training.

Employee Rating

3.8
TypeSubsidiary
Parent CompanyEquinox Fitness
HQNew York, US
Founded2006
Websitesoul-cycle.com
Cybersecurity ratingBMore
SoulCycle was founded in 2006 and is headquartered in New York, US

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Key People/Management at SoulCycle

Julie Rice

Julie Rice

Co-Founder, Chief Talent and Creative Officer
Taryn Jones Laeben

Taryn Jones Laeben

COO
Caroline Gogolak

Caroline Gogolak

VP Retail
Adrienne Gemperle

Adrienne Gemperle

Chief People Officer
Laurel Pinson

Laurel Pinson

VP Content
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SoulCycle Office Locations

SoulCycle has offices in New York and Bethesda
New York, US (HQ)
609 Greenwich St
Bethesda, US
4931 Elm St
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SoulCycle Financials and Metrics

Summary Metrics

Founding Date

2006
SoulCycle is a subsidiary of Equinox Fitness

SoulCycle Cybersecurity Score

Cybersecurity ratingPremium dataset

B

83/100

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SoulCycle Online and Social Media Presence

SoulCycle's Trends

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SoulCycle News and Updates

November 27, 2019

Why SoulCycle and Its CEO Are Suddenly Parting Ways

Sunder Reddy, SoulCycle’s chief financial officer, will take over as interim CEO from Melanie Whelan, who is also leaving the board.
November 26, 2019

SoulCycle CEO Melanie Whelan resigns

A spokesperson for SoulCycle declined to comment on the impetus for the change.
October 22, 2019

How cult brands like SoulCycle and Airbnb are actually kinda cult-like

Companies are employing quasi-religious tactics to inspire enthusiasm for their brands. What happens when customers have a crisis of faith? When billionaire real estate tycoon Stephen Ross decided to host a fundraiser for Donald Trump last summer, it’s unlikely he was thinking much about SoulCycle. …
September 19, 2019

After boycotts over a Trump fundraiser, SoulCycle customers dropped 13%

New data suggests the cult cycling club may be losing its legion of fans after a boycott erupted in August over the company’s association with a fundraising gala for President Trump’s reelection. Last month, celebrities and activists called for a boycott of SoulCycle. The outrage erupted over news t…
August 09, 2019

Uproar Over SoulCycle and Equinox Owner Fundraising for Trump Is an Uncomfortable Reminder of This Critical Business Lesson

Brands and companies: Let this be a hard lesson learned.
August 09, 2019

Fitness brands from New York Sports Club to Tracy Anderson are trying to cash in on people boycotting Equinox and SoulCycle due to chairman's Trump fundraiser

Fitness brands including New York Sports Club, Crunch, and Tracy Anderson are trying to win over people boycotting Equinox and SoulCycle. Equinox and SoulCycle are facing backlash after news broke that the brands' chairman, Stephen Ross, would hold a fundraiser for Trump.  Town Sports Internation…
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 SoulCycle Frequently Asked Questions

  • When was SoulCycle founded?

    SoulCycle was founded in 2006.

  • Who are SoulCycle key executives?

    SoulCycle's key executives are Julie Rice, Taryn Jones Laeben and Caroline Gogolak.

  • How many employees does SoulCycle have?

    SoulCycle has 1,268 employees.

  • Who are SoulCycle competitors?

    Competitors of SoulCycle include Peloton, ROELMI and YYOGA.

  • Where is SoulCycle headquarters?

    SoulCycle headquarters is located at 609 Greenwich St, New York.

  • Where are SoulCycle offices?

    SoulCycle has offices in New York and Bethesda.

  • How many offices does SoulCycle have?

    SoulCycle has 2 offices.