MIRROR (also known as Curiouser Products) is a company developing a connected fitness system. The system streams live and on-demand fitness classes in a variety of workout types to users in-home. The company uses a combination of user feedback and biometric data to provide real-time personalized content.

Parent Companylululemon athletica
HQNew York, US
Cybersecurity ratingAMore
MIRROR was founded in 2016 and is headquartered in New York, US

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Key People/Management at MIRROR

Brynn Jinnett Putnam

Brynn Jinnett Putnam

Founder & CEO
Alexander Furer

Alexander Furer

Vice President Finance
Chris Blyth

Chris Blyth

VP, Business Development
Andy Gray

Andy Gray

Director of Content Strategy
John Pharr

John Pharr

VP, Finance & Operations
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MIRROR Office Locations

MIRROR has an office in New York
New York, US (HQ)
1261 Broadway #208
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MIRROR Financials and Metrics

Summary Metrics

In total, MIRROR had raised $71.7 m. MIRROR is a subsidiary of lululemon athletica

MIRROR Operating Metrics

Jun, 2019May, 2020

Trademarks (US)


Units Sold per Month

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MIRROR Cybersecurity Score

Cybersecurity ratingPremium dataset



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MIRROR Online and Social Media Presence

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MIRROR News and Updates

We tested the $1,500 mirror that streams exercise classes into your home and saw how it could upend the fitness world

Mirror, a New York-based startup, launched its $1,500 interactive mirror in 2018. The machine streams live and on-demand workout classes into your home. Classes cost $39 per month.

MIRROR Frequently Asked Questions

  • When was MIRROR founded?

    MIRROR was founded in 2016.

  • Who are MIRROR key executives?

    MIRROR's key executives are Brynn Jinnett Putnam, Alexander Furer and Chris Blyth.

  • How many employees does MIRROR have?

    MIRROR has 116 employees.

  • Who are MIRROR competitors?

    Competitors of MIRROR include Peloton, Carrot and MyCare.

  • Where is MIRROR headquarters?

    MIRROR headquarters is located at 1261 Broadway #208, New York.

  • Where are MIRROR offices?

    MIRROR has an office in New York.

  • How many offices does MIRROR have?

    MIRROR has 1 office.