Novatech Competitors and Similar CompaniesClear all

EET Group's competitors and similar companies include THG and AO World.

	EET Group EET Group (also known as EET Denmark) is a company that provides IT products, parts, and services.	THG THG (The Hut Group) is a digital commerce group active in the beauty and nutrition market.	AO World AO World (formerly Appliances Online and AO.com) is a company that operates as an online electrical retailer.
Founding Date	Founding Date 1986	Founding Date 2004	Founding Date 2000
Type	Type Subsidiary	Type Public	Type Public
Tags	Tags Retail appliances consumer electronics distribution electronics it services	Tags Retail Technology brand creation consumer goods ecommerce health & beauty platform	Tags Retail appliances consumer electronics distribution electronics
Locations	Locations Birkerød, DK HQ Bad Vöslau, AT Machelen, BE Espoo, FI Clichy, FR Langenfeld (Rheinland), DE see more	Locations Manchester, GB HQ Melbourne, AU Sydney, AU Berlin, DE Hong Kong, HK Dehli, IN Wrocław, PL see more	Locations Bolton, GB HQ Crewe, GB London, GB Telford, GB
Employees	Employees 775	Employees 6,797	Employees 2,842
Financial
Revenue (est.)	Revenue (est.) N/A	Revenue (est.) £1.7b (FY, 2025)	Revenue (est.) £1.1b (FY, 2025)
Cost of goods	Cost of goods N/A	Cost of goods £939m (FY, 2025)	Cost of goods £834.4m (FY, 2025)
Gross profit	Gross profit kr35.5m (FY, 2024)	Gross profit £778.9m (FY, 2025)	Gross profit £304.2m (FY, 2025)
Net income	Net income (kr17.2m) (FY, 2024)	Net income (£63.7m) (FY, 2025)	Net income £10.5m (FY, 2025)
Operating ⚠
Customers	Customers 30 k (Dec, 2022)	Customers 16.7 m (H1, 2022)	Customers 11 m (FY, 2023)