![]() AO World AO World (formerly Appliances Online and AO.com) is a company that operates as an online electrical retailer. | ||
Founding Date | Founding Date 2004 | Founding Date 2000 |
Type | Type Public | Type Public |
Tags | ||
Locations | Locations Manchester, GB HQ Melbourne, AU Sydney, AU Berlin, DE Hong Kong, HK Dehli, IN Wrocław, PL see more | Locations Bolton, GB HQ Crewe, GB London, GB Telford, GB |
Employees | Employees 6,797 | Employees 2,842 |
Financial | ||
Revenue (est.) | Revenue (est.) £1.7b (FY, 2025) | Revenue (est.) £1.1b (FY, 2025) |
Cost of goods | Cost of goods £939m (FY, 2025) | Cost of goods £834.4m (FY, 2025) |
Gross profit | Gross profit £778.9m (FY, 2025) | Gross profit £304.2m (FY, 2025) |
Net income | Net income (£63.7m) (FY, 2025) | Net income £10.5m (FY, 2025) |
Operating ⚠ | ||
Customers | Customers 16.7 m (H1, 2022) | Customers 11 m (FY, 2023) |

AO World (formerly Appliances Online and AO.com) is a company that operates as an online electrical retailer.
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