AO started small. An infamous £1 pub bet led to our launch in 2000. Fifteen years later, we have over two million customers, 1.7 million Facebook fans, with one in every four appliances, bought online, purchased through us. Our mission is to be the Best Electrical Retailer in Europe!

At AO, you’re not just starting a job, you’re starting a career. People are our biggest asset and our vibrant and engaging culture is our biggest differentiator. We ensure that we create a happy, stimulating and challenging environment for all our employees to thrive in and be the best they can be. We empower each and every one of our AO-ers, treat them like individuals and offer fair pay with a few tasty extras thrown in to sweeten the deal with our fantastic benefits. We believe that when we care about our employees, they will apply the same level of care to our customers. We live by the moto of “Treat every customer like they’re your Gran.”

We are a fast-paced, rapidly growing company, with endless career progression stories to tell. With great office facilities and all you will need in one location, it’s no great surprise we were named “Retail Week Award’s Employer of the Year 2015.” We are on the lookout for people who are driven to learn, have the ability to have fun as well as being smart and bold enough to try the unknown. Genuine, caring people make the difference, that’s why we only recruit people who embody the AO DNA.

Why not start your AO journey today?

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Bolton, GB
Size (employees)
2,506 (est)
AO World was founded in 2000 and is headquartered in Bolton, GB
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AO World Office Locations

AO World has offices in Croydon, Manchester, Exeter, Riverside and in 4 other locations
Crewe, GB
Weston Rd
Manchester, GB
Piccadilly Plaza
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AO World Financials and Metrics

AO World Financials

AO World's revenue was reported to be £701.20 m in FY, 2017

Revenue (FY, 2017)

701.2 m

Gross profit (FY, 2017)

129.2 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(7.4 m)

EBITDA (FY, 2017)

(6 m)

EBIT (FY, 2017)

(12 m)

Market capitalization (31-Oct-2017)

504.7 m

Closing share price (31-Oct-2017)


Cash (31-Mar-2017)

29.4 m


475.7 m
AO World's current market capitalization is £504.7 m.
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


80.8 m89.1 m126.7 m162.5 m207.5 m274.9 m384.9 m476.7 m599.2 m701.2 m

Revenue growth, %


Cost of goods sold

71.2 m77.6 m105.4 m134 m172.9 m224.1 m310.7 m389.1 m493.3 m572 m

Gross profit

9.5 m11.5 m21.3 m28.6 m34.6 m50.8 m74.2 m87.6 m105.9 m129.2 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


2.2 m2.3 m4.2 m4.1 m2.9 m12.2 m55.1 m44.9 m33.4 m29.4 m

Accounts Receivable

701.6 k563.5 k2.5 m4.1 m2.5 m18.9 m6.3 m30.3 m34.4 m41.1 m


667.1 k1.3 m3.7 m3.7 m4.7 m8.7 m15.9 m31.5 m34 m44.8 m

Current Assets

6 m8.7 m16.4 m22.7 m27 m39.8 m92.6 m107.4 m102.5 m115.5 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(10.1 k)818.8 k2.3 m2 m(2 m)6.3 m(9.6 m)(2.5 m)(6.1 m)(7.4 m)

Cash From Operating Activities

992.8 k186.5 k2.4 m2.8 m4.3 m12.2 m13.6 m1.3 m(3.5 m)3.5 m

Cash From Financing Activities

157.5 k(8.4 k)1.4 m(1.3 m)260.9 k(1.3 m)32.4 m(1.2 m)(1.8 m)(2.8 m)

Net Change in Cash

2.2 m95.1 k1.9 m(9.2 k)(1.2 m)9.3 m42.8 m(10 m)(11.7 m)(4.2 m)
GBPY, 2017


-79.3 x


-39.6 x


135.9 x


304.4 k

Financial Leverage

4.9 x
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AO World Online and Social Media Presence

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AO World News and Updates

AO World revenue grows but loss widens

Online electronics retailer AO World has seen continued revenue growth despite a widening in losses, it emerged today after its full-year results were published. The figures The company had operation losses of £16.2m, wider than the £12m fall in the previous financial year. Yet the picture …
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