AO started small. An infamous £1 pub bet led to our launch in 2000. Fifteen years later, we have over two million customers, 1.7 million Facebook fans, with one in every four appliances, bought online, purchased through us. Our mission is to be the Best Electrical Retailer in Europe!

At AO, you’re not just starting a job, you’re starting a career. People are our biggest asset and our vibrant and engaging culture is our biggest differentiator. We ensure that we create a happy, stimulating and challenging environment for all our employees to thrive in and be the best they can be. We empower each and every one of our AO-ers, treat them like individuals and offer fair pay with a few tasty extras thrown in to sweeten the deal with our fantastic benefits. We believe that when we care about our employees, they will apply the same level of care to our customers. We live by the moto of “Treat every customer like they’re your Gran.”

We are a fast-paced, rapidly growing company, with endless career progression stories to tell. With great office facilities and all you will need in one location, it’s no great surprise we were named “Retail Week Award’s Employer of the Year 2015.” We are on the lookout for people who are driven to learn, have the ability to have fun as well as being smart and bold enough to try the unknown. Genuine, caring people make the difference, that’s why we only recruit people who embody the AO DNA.

Why not start your AO journey today?

Company Growth (employees)
Bolton, GB
Size (employees)
2,506 (est)+20%
AO World was founded in 2000 and is headquartered in Bolton, GB

AO World Office Locations

AO World has offices in Bolton, Croydon, Manchester, Crewe and in 4 other locations
Crewe, GB
Weston Rd
Manchester, GB
Piccadilly Plaza
Show all (8)

AO World Data and Metrics

AO World Financial Metrics

AO World's revenue was reported to be £599.2 m in FY, 2016 which is a 26% increase from the previous period.

Revenue (FY, 2016)

599.2 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

105.9 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(6.1 m)

Market capitalization (22-Sep-2017)

511.6 m

Closing share price (22-Sep-2017)


Cash (31-Mar-2016)

33.4 m
AO World's current market capitalization is £511.6 m.
GBPFY, 2014FY, 2015FY, 2016


384.9 m476.7 m599.2 m

Revenue growth, %


Cost of goods sold

310.7 m389.1 m493.3 m

Gross profit

74.2 m87.6 m105.9 m
GBPFY, 2014FY, 2015FY, 2016


55.1 m44.9 m33.4 m

Accounts Receivable

6.3 m30.3 m34.4 m

Current Assets

92.6 m107.4 m102.5 m


23.2 m31.4 m50.7 m
GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

13.6 m1.3 m(3.5 m)

Cash From Financing Activities

32.4 m(1.2 m)(1.8 m)

Income Taxes Paid

(2 m)400 k600 k
GBPY, 2016


395 k

Financial Leverage

3.5 x
Show all financial metrics

AO World Market Value History

AO World Job Categories

Traffic Overview of AO World

AO World Online and Social Media Presence

AO World News and Updates

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Black Friday sales rush reported by retailers

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AO World Company Life and Culture

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