AO World

AO started small. An infamous £1 pub bet led to our launch in 2000. Fifteen years later, we have over two million customers, 1.7 million Facebook fans, with one in every four appliances, bought online, purchased through us. Our mission is to be the Best Electrical Retailer in Europe!

At AO, you’re not just starting a job, you’re starting a career. People are our biggest asset and our vibrant and engaging culture is our biggest differentiator. We ensure that we create a happy, stimulating and challenging environment for all our employees to thrive in and be the best they can be. We empower each and every one of our AO-ers, treat them like individuals and offer fair pay with a few tasty extras thrown in to sweeten the deal with our fantastic benefits. We believe that when we care about our employees, they will apply the same level of care to our customers. We live by the moto of “Treat every customer like they’re your Gran.”

We are a fast-paced, rapidly growing company, with endless career progression stories to tell. With great office facilities and all you will need in one location, it’s no great surprise we were named “Retail Week Award’s Employer of the Year 2015.” We are on the lookout for people who are driven to learn, have the ability to have fun as well as being smart and bold enough to try the unknown. Genuine, caring people make the difference, that’s why we only recruit people who embody the AO DNA.

Why not start your AO journey today?

Bolton, GB
1,517 (est)
AO World was founded in 2000 and is headquartered in Bolton, GB

AO World Locations

Bolton, GB
Slough, GB
Crewe, GB
Manchester, GB
Croydon, GB
Exeter, GB
Riverside, US
Leeds, GB

AO World Metrics

AO World Summary

Market capitalization

£668 M

Closing share price

AO World's current market capitalization is £668 M.

AO World Financials

We estimate that AO World's revenue is £599 M in FY, 2016 which is 25.7% increase from the previous period.
FY, 2014FY, 2015FY, 2016


£385 M£477 M£599 M

Revenue growth, %


Cost of sales

£311 M£389 M£493 M

Gross profit

£74.2 M£87.6 M£106 M

Gross profit Margin, %


Operating expense total

£81.4 M£89.8 M£117 M

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