myThings

Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store.

A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.

Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.

myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.

Type
Private
HQ
London, GB
Employees
112 (est)-3%
myThings is headquartered in London, GB

Key People at myThings

Benny Arbel

Benny Arbel

Co-Founder & CEO
Osher Yadgar

Osher Yadgar

CDO
Bas Godska

Bas Godska

Managing Director Russia & CIS
Shachar Radin-Shomrat

Shachar Radin-Shomrat

CMO
Yossi Amir

Yossi Amir

CFO
Yoav Chernobroda

Yoav Chernobroda

CTO

myThings Locations

London, GB
Tel Aviv, IL

myThings Metrics

myThings Summary

Total Funding

$34 M

Latest funding size

$15 M

Time since last funding

over 4 years

Investors

myThings's latest funding round of $15 M was in March 2012. In total, myThings has raised $34 M.

myThings Financials

myThings's revenue was £23.3 M in FY, 2014 which is 8.68% decrease from the previous period.
FY, 2012FY, 2013FY, 2014

Revenue

£23.8 M£25.5 M£23.3 M

Revenue growth, %

7.5%-8.7%

Cost of sales

£19.7 M£21.8 M£20.6 M

Gross profit

£4.08 M£3.79 M£2.72 M

Gross profit Margin, %

17.2%14.8%11.7%

Operating expense total

£3.46 M£3.15 M£2.14 M

myThings Online Presence

myThings News

myThings Company Life