Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store.

A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.

Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.

myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.

Company Growth (employees)
Type
Private
HQ
London, GB
Size (employees)
98 (est)+3%
myThings is headquartered in London, GB

Key People at myThings

Benny Arbel

Benny Arbel

Co-Founder & CEO
Yoav Chernobroda

Yoav Chernobroda

CTO

myThings Office Locations

myThings has offices in London, Tel Aviv
London, GB (HQ)
4F. Walkden house 10, Melton Street
Tel Aviv, IL
Raoul Wallenberg 24

myThings Metrics

Summary Metrics

Total Funding

$34 m

Latest funding size

$15 m

Time since last funding

about 5 years

Investors

myThings's latest funding round in March 2012 was reported to be $15 m. In total, myThings has raised $34 m

myThings Financial Metrics

Revenue (2015)

£21.5 m

Revenue growth (2014-15), %

(8%)

Gross profit

£2.4 m

Gross profit margin (2015), %

11%
myThings's revenue was reported to be £21.5 m in FY, 2015 which is a 7.6% decrease from the previous period.
FY, 2012FY, 2013FY, 2014FY, 2015

Revenue

£23.8 m£25.5 m£23.3 m£21.5 m

Revenue growth, %

8%(9%)(8%)

Cost of goods sold

£19.7 m£21.8 m£20.6 m£19.1 m

Gross profit

£4.1 m£3.8 m£2.7 m£2.4 m

Gross profit Margin, %

17%15%12%11%

Operating expense total

£3.5 m£3.1 m£2.1 m£1.9 m

myThings Online Presence

myThings Company Life

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