Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store.

A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.

Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.

myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.

Company Growth (employees)
London, GB
Size (employees)
91 (est)-5%
myThings is headquartered in London, GB

Key People at myThings

Benny Arbel

Benny Arbel

Co-Founder & CEO
Yoav Chernobroda

Yoav Chernobroda


myThings Office Locations

myThings has offices in London and Tel Aviv
London, GB (HQ)
4F. Walkden house 10, Melton Street
Tel Aviv, IL
Raoul Wallenberg 24

myThings Data and Metrics

Summary Metrics

Total Funding

$53 m

Latest funding size

$15 m

Time since last funding

over 5 years


myThings's latest funding round in March 2012 was reported to be $15 m. In total, myThings has raised $53 m

myThings Financial Metrics

myThings's revenue was reported to be £21.5 m in FY, 2015 which is a 8% decrease from the previous period.

Revenue (FY, 2015)

21.5 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

2.4 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

(466.3 k)

Cash (31-Dec-2015)

2.1 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015


23.8 m25.5 m23.3 m21.5 m

Revenue growth, %


Cost of goods sold

19.7 m21.8 m20.6 m19.1 m

Gross profit

4.1 m3.8 m2.7 m2.4 m

Gross profit Margin, %


Operating expense total

3.5 m3.1 m2.1 m1.9 m

Pre tax profit

759.3 k(283 k)(199.7 k)

Net Income

1 m(308.6 k)(466.3 k)
GBPFY, 2013FY, 2014FY, 2015


733.5 k402.1 k2.1 m

Accounts Receivable

10.7 m11.3 m8.6 m

Current Assets

16.5 m18.4 m17.1 m


451.6 k526.1 k181.9 k

Total Assets

17 m18.9 m17.3 m

Accounts Payable

4.1 m1.4 m2 m

Current Liabilities

16.8 m19 m17.9 m

Total Liabilities

16.8 m19 m17.9 m

Retained Earnings

1 m(308.6 k)(466.3 k)

Total Equity

180.8 k(120.1 k)(583.7 k)

Financial Leverage

93.8 x-157.2 x-29.7 x
GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

(2.5 m)584.7 k2.4 m

Income Taxes Paid

244.7 k(25.5 k)(266.5 k)
GBPY, 2015


147.8 k

Financial Leverage

-29.7 x

Traffic Overview of myThings

myThings Online and Social Media Presence

myThings Company Life and Culture

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