Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.
myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store.
A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.
Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.
myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.
Latest funding size
Time since last funding
|about 5 years|
|Accel Partners, Dotcorp Asset Management, Carmel Ventures, T-Venture, Iris Capital, Viola Credit, Viola Private Equity, GP BullHound|
Revenue growth (2014-15), %
Gross profit margin (2015), %
|FY, 2012||FY, 2013||FY, 2014||FY, 2015|
|£23.8 m||£25.5 m||£23.3 m||£21.5 m|
Revenue growth, %
Cost of goods sold
|£19.7 m||£21.8 m||£20.6 m||£19.1 m|
|£4.1 m||£3.8 m||£2.7 m||£2.4 m|
Gross profit Margin, %
Operating expense total
|£3.5 m||£3.1 m||£2.1 m||£1.9 m|