OverviewSuggest Edit

Magnite (formerly known as The Rubicon Project) is a company that provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate CTV channels, applications, websites, and other digital media properties. The company also offers applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms. Additionally, Magnite operates a marketplace that connects buyers and sellers.

TypePublic
Founded2007
HQLos Angeles, CA, US
Websitemagnite.com
Overall CultureC

Latest Updates

Employees (est.) (Dec 2020)569(+29%)
Job Openings14
Revenue (FY, 2020)$221.6 M(+42%)
Share Price (Jun 2021)$33(+2%)
Cybersecurity ratingAMore

Key People/Management at Magnite

Michael Barrett

Michael Barrett

President & Chief Executive Officer
David Day

David Day

Chief Financial Officer
Katie Evans

Katie Evans

Chief Operating Officer
David Hertog

David Hertog

Chief Marketing Officer
Erik Hovanec

Erik Hovanec

Chief Strategy Officer
Shawna Hughes

Shawna Hughes

Chief People Officer & Chief Accounting Officer
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Magnite Office Locations

Magnite has offices in Los Angeles, Boston, Bozeman, Holmdel and in 15 other locations
Los Angeles, CA, US (HQ)
12181 Bluff Creek Dr 4th floor
Boston, MA, US
201 Washington St 40th Floor Suite 4020
Bozeman, MT, US
1934 Stadium Dr Suite A
Holmdel, NJ, US
Bell Labs Holmdel Complex, 101 Crawfords Corner Rd #2320
Mountain View, CA, US
200 Blossom Ln 3rd floor
New York, NY, US
1250 Broadway 15th floor
Show all (20)

Magnite Financials and Metrics

Magnite Revenue

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Magnite's revenue was reported to be $221.63 m in FY, 2020 which is a 41.7% increase from the previous period.
USD

Revenue (Q1, 2021)

60.7m

Gross profit (Q1, 2021)

40.0m

Gross profit margin (Q1, 2021), %

65.8%

Net income (Q1, 2021)

(12.9m)

EBIT (Q1, 2021)

(13.8m)

Market capitalization (8-Jun-2021)

4.2b

Closing stock price (8-Jun-2021)

33.0

Cash (31-Mar-2021)

468.6m

EV

4.1b
Magnite's current market capitalization is $4.2 b.
Annual
USDFY, 2018FY, 2019FY, 2020

Revenue

124.7m156.4m221.6m

Revenue growth, %

(20%)25%42%

Cost of goods sold

60.0m57.4m77.7m

Gross profit

64.7m99.0m143.9m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Revenue

24.9m28.6m29.7m32.4m37.9m37.6m36.3m42.3m61.0m60.7m

Cost of goods sold

14.8m15.0m14.7m15.1m15.1m13.9m14.0m21.5m21.0m20.8m

Gross profit

10.1m13.6m15.0m17.3m22.8m23.8m22.3m20.8m40.0m40.0m

Gross profit Margin, %

41%47%51%53%60%63%61%49%66%66%
Annual
USDFY, 2018FY, 2019FY, 2020

Cash

80.5m88.9m117.7m

Accounts Receivable

205.7m217.6m471.7m

Prepaid Expenses

6.9m6.6m17.7m

Current Assets

300.5m313.1m607.1m
Quarterly
Annual
USDFY, 2018FY, 2019FY, 2020

Net Income

(61.8m)(25.5m)(53.4m)

Depreciation and Amortization

35.3m32.1m49.2m

Accounts Payable

26.6m16.3m75.1m

Cash From Operating Activities

(22.7m)32.0m(12.1m)
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Net Income

(27.8m)(45.8m)(59.6m)(12.5m)(20.8m)(27.0m)(9.7m)(48.8m)(59.3m)(12.9m)

Depreciation and Amortization

8.7m17.6m26.4m8.6m16.8m24.8m7.5m22.1m36.2m12.5m

Accounts Payable

(23.2m)(15.3m)(14.4m)(49.5m)(27.6m)(34.0m)(64.2m)(83.2m)23.5m(80.1m)

Cash From Operating Activities

(9.8m)(21.1m)(22.6m)(3.5m)5.5m9.8m(5.2m)(21.5m)(24.0m)(1.2m)
USDQ1, 2018

Financial Leverage

2.4 x

P/E Ratio

(3.2)
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Magnite Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018FY, 2019

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%23.7%21%18.1%18.5%11.8%12.1%12.3%12.6%14%

Patents (US)

4779

Patents Pending (Foreign)

2222

Patents Pending (US)

7986
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Magnite Acquisitions / Subsidiaries

Company NameDateDeal Size
SpotXFebruary 05, 2021$1.17 b
TelariaDecember 19, 2019
RTK.ioOctober 21, 2019
nToggleJuly 17, 2017$38.5 m
Chango IncApril 27, 2015$122 m
isocketNovember 17, 2014$25 m
Shiny AdsNovember 17, 2014$5 m
Mobsmith IncMay 23, 2012$10 m
Fox Audience Network (FAN)November 01, 2010
SiteScoutMay 25, 2010
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Magnite Revenue Breakdown

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Magnite revenue breakdown by business segment: 15.5% from CTV, 35.6% from Desktop and 48.9% from Mobile

Magnite revenue breakdown by geographic segment: 72.9% from US and 27.1% from International

Magnite Cybersecurity Score

Cybersecurity ratingPremium dataset

A

93/100

SecurityScorecard logo

Magnite Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Magnite Online and Social Media Presence

Embed Graph

Magnite Company Culture

  • Overall Culture

    C

    68/100

  • CEO Rating

    D-

    59/100

  • Compensation

    B

    76/100

  • Diversity

    D-

    49/100

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Magnite News and Updates

Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux

Magnite Announces Executive Leadership Team Following SpotX Acquisition

Appoints New Technology and Sales Leaders Effective July 1; Strengthens Ability To Serve Clients Across All Formats, Including CTV Appoints New Technology and Sales Leaders Effective July 1; Strengthens Ability To Serve Clients Across All Formats, Including CTV

Scripps Selects Magnite as Preferred CTV SSP

The media company will make its programmatic CTV, OLV and display inventory available to buyers via Magnite The media company will make its programmatic CTV, OLV and display inventory available to buyers via Magnite

Magnite to Present at the 16th Annual Needham Virtual Technology & Media Conference

LOS ANGELES, May 14, 2021 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, announced that Michael Barrett, President & Chief Executive Officer, will participate in a virtual fireside chat hosted by Laura Martin from Needham, at the 16th Annual…

Magnite & dentsu Canada Extend Preferred Partner Relationship with a Focus on CTV

TORONTO, May 13, 2021 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, today announced the expansion of its preferred partner relationship with dentsu Canada’s media agencies. Dentsu will significantly increase its spend on Magnite’s platform and …

Magnite Research Finds Americans Are Actively Planning Vacation Travel and CTV is Key to Reaching Travel Decision-Makers

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV
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Magnite Blogs

ADZINE Live

The post ADZINE Live appeared first on Magnite.

LADbible Group’s success with Magnite’s header bidding solution

LADbible was looking for a partner to help them scale their revenue and give them accurate reporting on their header bidding strategy. The post LADbible Group’s success with Magnite’s header bidding solution appeared first on Magnite.

The Great Escape: How CTV Is Connecting with Travel Decision-makers

The post The Great Escape: How CTV Is Connecting with Travel Decision-makers appeared first on Magnite.

A Fresh Start – Insights from Adweek Europe

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead. The post A Fresh Start – Insights from Adweek Europe appe…

Identity Myths Debunked: What a Cookie-less World Means for Advertisers

While the future of identity is cookie-less, independent adtech isn’t going anywhere. The post Identity Myths Debunked: What a Cookie-less World Means for Advertisers appeared first on Magnite.

Why Linear TV Budgets Should Move Over to CTV

Budgets are following eyeballs as younger, coveted audiences flock to CTV The post Why Linear TV Budgets Should Move Over to CTV appeared first on Magnite.
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Magnite Frequently Asked Questions

  • When was Magnite founded?

    Magnite was founded in 2007.

  • Who are Magnite key executives?

    Magnite's key executives are Michael Barrett, David Day and Katie Evans.

  • How many employees does Magnite have?

    Magnite has 569 employees.

  • What is Magnite revenue?

    Latest Magnite annual revenue is $221.6 m.

  • What is Magnite revenue per employee?

    Latest Magnite revenue per employee is $389.5 k.

  • Who are Magnite competitors?

    Competitors of Magnite include Admixer, Adform and PubMatic.

  • Where is Magnite headquarters?

    Magnite headquarters is located at 12181 Bluff Creek Dr 4th floor, Los Angeles.

  • Where are Magnite offices?

    Magnite has offices in Los Angeles, Boston, Bozeman, Holmdel and in 15 other locations.

  • How many offices does Magnite have?

    Magnite has 20 offices.