OverviewSuggest Edit
Magnite (formerly known as The Rubicon Project) is a company that provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate CTV channels, applications, websites, and other digital media properties. The company also offers applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms. Additionally, Magnite operates a marketplace that connects buyers and sellers.
| Type | Public | |
| Founded | 2007 | |
| HQ | Los Angeles, CA, US | Map |
| Website | magnite.com | |
| Overall Culture | C | More |
Recent NewsAll News
- Magnite and tvScientific Launch Performance CTV Program to Connect DTC Performance Advertisers with Premium CTV Inventory
- Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe
- Magnite Announces Executive Leadership Team Following SpotX Acquisition
- Scripps Selects Magnite as Preferred CTV SSP
Key People/Management at Magnite
Michael Barrett
President & Chief Executive Officer
David Day
Chief Financial Officer
Katie Evans
Chief Operating Officer
David Hertog
Chief Marketing Officer
Erik Hovanec
Chief Strategy Officer
Shawna Hughes
Chief People Officer & Chief Accounting Officer
Magnite Office Locations
Magnite has offices in Los Angeles, Boston, Bozeman, Holmdel and in 15 other locations
Los Angeles, CA, US (HQ)
12181 Bluff Creek Dr 4th floor
Boston, MA, US
201 Washington St 40th Floor Suite 4020
Bozeman, MT, US
1934 Stadium Dr Suite A
Holmdel, NJ, US
Bell Labs Holmdel Complex, 101 Crawfords Corner Rd #2320
Mountain View, CA, US
200 Blossom Ln 3rd floor
New York, NY, US
1250 Broadway 15th floor
Magnite Financials and Metrics
Magnite Revenue
Magnite's revenue was reported to be $221.63 m in FY, 2020 which is a 41.7% increase from the previous period.
| USD | |
|---|---|
Revenue (Q1, 2021) | 60.7m |
Gross profit (Q1, 2021) | 40.0m |
Gross profit margin (Q1, 2021), % | 65.8% |
Net income (Q1, 2021) | (12.9m) |
EBIT (Q1, 2021) | (13.8m) |
Market capitalization (11-Jun-2021) | 3.8b |
Closing stock price (11-Jun-2021) | 32.8 |
Cash (31-Mar-2021) | 468.6m |
EV | 3.8b |
Magnite's current market capitalization is $3.8 b.
Annual
Quarterly
| USD | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 | Q2, 2020 | Q3, 2020 | Q1, 2021 |
|---|---|---|---|---|---|---|---|---|---|---|
Revenue | 24.9m | 28.6m | 29.7m | 32.4m | 37.9m | 37.6m | 36.3m | 42.3m | 61.0m | 60.7m |
Cost of goods sold | 14.8m | 15.0m | 14.7m | 15.1m | 15.1m | 13.9m | 14.0m | 21.5m | 21.0m | 20.8m |
Gross profit | 10.1m | 13.6m | 15.0m | 17.3m | 22.8m | 23.8m | 22.3m | 20.8m | 40.0m | 40.0m |
Gross profit Margin, % | 41% | 47% | 51% | 53% | 60% | 63% | 61% | 49% | 66% | 66% |
Annual
Quarterly
| USD | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 | Q2, 2020 | Q3, 2020 | Q1, 2021 |
|---|---|---|---|---|---|---|---|---|---|---|
Cash | 67.5m | 72.2m | 82.4m | 80.7m | 86.1m | 85.1m | 71.3m | 107.5m | 103.8m | 468.6m |
Accounts Receivable | 137.5m | 153.2m | 155.3m | 155.9m | 178.0m | 172.3m | 158.2m | 292.4m | 412.4m | 401.8m |
Prepaid Expenses | 10.4m | 9.0m | 8.8m | 7.4m | 5.9m | 5.8m | 7.3m | 10.3m | 13.4m | 17.4m |
Current Assets | 267.3m | 266.5m | 260.9m | 244.1m | 270.0m | 263.2m | 236.9m | 410.2m | 529.6m | 887.8m |
Annual
Quarterly
| USD | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 | Q2, 2020 | Q3, 2020 | Q1, 2021 |
|---|---|---|---|---|---|---|---|---|---|---|
Net Income | (27.8m) | (45.8m) | (59.6m) | (12.5m) | (20.8m) | (27.0m) | (9.7m) | (48.8m) | (59.3m) | (12.9m) |
Depreciation and Amortization | 8.7m | 17.6m | 26.4m | 8.6m | 16.8m | 24.8m | 7.5m | 22.1m | 36.2m | 12.5m |
Accounts Payable | (23.2m) | (15.3m) | (14.4m) | (49.5m) | (27.6m) | (34.0m) | (64.2m) | (83.2m) | 23.5m | (80.1m) |
Cash From Operating Activities | (9.8m) | (21.1m) | (22.6m) | (3.5m) | 5.5m | 9.8m | (5.2m) | (21.5m) | (24.0m) | (1.2m) |
| USD | Q1, 2018 |
|---|---|
Financial Leverage | 2.4 x |
P/E Ratio | (3.2) |
Magnite Operating Metrics
| Q1, 2014 | Q2, 2014 | Q3, 2014 | Q4, 2014 | FY, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q4, 2015 | FY, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q4, 2016 | FY, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | FY, 2017 | Q1, 2018 | Q2, 2018 | Q3, 2018 | FY, 2018 | FY, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Take Rate | 17.8% | 18.4% | 19.1% | 19.3% | 18.8% | 18.9% | 21.4% | 23.7% | 24.9% | 22.6% | 25.6% | 25.3% | 24.9% | 24.1% | 25% | 23.7% | 21% | 18.1% | 18.5% | 11.8% | 12.1% | 12.3% | 12.6% | 14% |
Patents (US) | 4 | 7 | 7 | 9 | ||||||||||||||||||||
Patents Pending (Foreign) | 2 | 2 | 2 | 2 | ||||||||||||||||||||
Patents Pending (US) | 7 | 9 | 8 | 6 |
Magnite Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| SpotX | February 05, 2021 | $1.17 b |
| Telaria | December 19, 2019 | |
| RTK.io | October 21, 2019 | |
| nToggle | July 17, 2017 | $38.5 m |
| Chango Inc | April 27, 2015 | $122 m |
| isocket | November 17, 2014 | $25 m |
| Shiny Ads | November 17, 2014 | $5 m |
| Mobsmith Inc | May 23, 2012 | $10 m |
| Fox Audience Network (FAN) | November 01, 2010 | |
| SiteScout | May 25, 2010 |
Magnite Revenue Breakdown
Magnite revenue breakdown by business segment: 15.5% from CTV, 35.6% from Desktop and 48.9% from Mobile
Magnite revenue breakdown by geographic segment: 72.9% from US and 27.1% from International
Magnite Cybersecurity Score
Magnite Environment, Social & Governance (ESG) Ratings
Magnite Online and Social Media Presence
39.36k Twitter followers
Magnite has 39.36k Twitter Followers. The number of followers has decreased 0.6% month over month and increased 1177.9% quarter over quarter
Magnite's Trends
Twitter Engagement Stats for @magnite
11.5k
Tweets
2.3k
Following
39.4k
Followers
42
Tweets last 30 days
4.7
Avg. likes per Tweet
97.6%
Tweets with engagement
Magnite Company Culture
Overall Culture
C
68/100
CEO Rating
D-
59/100
Compensation
B
76/100
Diversity
D-
49/100
Magnite News and Updates
June 09, 2021
Magnite and tvScientific Launch Performance CTV Program to Connect DTC Performance Advertisers with Premium CTV Inventory
Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety
June 02, 2021
Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe
The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux
May 26, 2021
Magnite Announces Executive Leadership Team Following SpotX Acquisition
Appoints New Technology and Sales Leaders Effective July 1; Strengthens Ability To Serve Clients Across All Formats, Including CTV Appoints New Technology and Sales Leaders Effective July 1; Strengthens Ability To Serve Clients Across All Formats, Including CTV
May 18, 2021
Scripps Selects Magnite as Preferred CTV SSP
The media company will make its programmatic CTV, OLV and display inventory available to buyers via Magnite The media company will make its programmatic CTV, OLV and display inventory available to buyers via Magnite
May 14, 2021
Magnite to Present at the 16th Annual Needham Virtual Technology & Media Conference
LOS ANGELES, May 14, 2021 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, announced that Michael Barrett, President & Chief Executive Officer, will participate in a virtual fireside chat hosted by Laura Martin from Needham, at the 16th Annual…
May 13, 2021
Magnite & dentsu Canada Extend Preferred Partner Relationship with a Focus on CTV
TORONTO, May 13, 2021 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, today announced the expansion of its preferred partner relationship with dentsu Canada’s media agencies. Dentsu will significantly increase its spend on Magnite’s platform and …
Magnite Blogs
June 07, 2021
LADbible Group’s success with Magnite’s header bidding solution
LADbible was looking for a partner to help them scale their revenue and give them accurate reporting on their header bidding strategy.
The post LADbible Group’s success with Magnite’s header bidding solution appeared first on Magnite.
June 02, 2021
The Great Escape: How CTV Is Connecting with Travel Decision-makers
The post The Great Escape: How CTV Is Connecting with Travel Decision-makers appeared first on Magnite.
June 02, 2021
A Fresh Start – Insights from Adweek Europe
Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.
The post A Fresh Start – Insights from Adweek Europe appe…
May 24, 2021
Identity Myths Debunked: What a Cookie-less World Means for Advertisers
While the future of identity is cookie-less, independent adtech isn’t going anywhere.
The post Identity Myths Debunked: What a Cookie-less World Means for Advertisers appeared first on Magnite.
May 19, 2021
Why Linear TV Budgets Should Move Over to CTV
Budgets are following eyeballs as younger, coveted audiences flock to CTV
The post Why Linear TV Budgets Should Move Over to CTV appeared first on Magnite.
Magnite Frequently Asked Questions
When was Magnite founded?
Magnite was founded in 2007.
Who are Magnite key executives?
Magnite's key executives are Michael Barrett, David Day and Katie Evans.
How many employees does Magnite have?
Magnite has 569 employees.
What is Magnite revenue?
Latest Magnite annual revenue is $221.6 m.
What is Magnite revenue per employee?
Latest Magnite revenue per employee is $389.5 k.
Who are Magnite competitors?
Competitors of Magnite include Admixer, Adform and PubMatic.
Where is Magnite headquarters?
Magnite headquarters is located at 12181 Bluff Creek Dr 4th floor, Los Angeles.
Where are Magnite offices?
Magnite has offices in Los Angeles, Boston, Bozeman, Holmdel and in 15 other locations.
How many offices does Magnite have?
Magnite has 20 offices.
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