Magnite
- Revenue$468.4 MFY, 2021
- Market Capitalization$1.4 B2022-06-24
OverviewSuggest Edit
Magnite (formerly known as The Rubicon Project) is a company that provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers that own and operate CTV channels, applications, websites, and other digital media properties. The company also offers applications and services for buyers, including advertisers, agencies, agency trading desks, and demand-side platforms.
| Type | Public | |
| Founded | 2020 | |
| HQ | Los Angeles, CA, US | Map |
| Website | magnite.com | |
| Employee Ratings | ||
| Overall Culture | C | More |
Recent NewsAll News
- GroupM Premium Marketplace Gains Momentum Through Magnite
- LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
- Magnite Expands Measurement and Attribution Program to Bring Currency Optionality to Programmatic CTV
- Magnite and Primis Launch Sustainable Stream
Key People/Management at Magnite
Michael Barrett
President & Chief Executive Officer
David Day
Chief Financial Officer
Sean Buckley
Chief Revenue Officer
Katie Evans
Chief Operating Officer
David Hertog
Chief Marketing Officer
Erik Hovanec
Chief Strategy Officer
Magnite Office Locations
Magnite has offices in Los Angeles, Boston, Bozeman, Broomfield and in 16 other locations
Los Angeles, CA, US (HQ)
12181 Bluff Creek Dr 4th floor
Boston, MA, US
201 Washington St 40th Floor Suite 4020
Bozeman, MT, US
1934 Stadium Dr Suite A
Broomfield, CO, US
8181 Arista Pl Suite #400
Holmdel, NJ, US
Bell Labs Holmdel Complex, 101 Crawfords Corner Rd #2320
Los Angeles, CA, US
6080 Center Dr suite 400 / 4th floor
Magnite Financials and Metrics
Magnite Revenue
Magnite's revenue was reported to be $468.41 m in FY, 2021
| USD | |
|---|---|
Revenue (FY, 2021) | 468.4m |
Gross profit (FY, 2021) | 266.8m |
Gross profit margin (FY, 2021), % | 56.9% |
Net income (FY, 2021) | 65.0k |
EBIT (FY, 2021) | (81.1m) |
Market capitalization (24-Jun-2022) | 1.4b |
Closing stock price (24-Jun-2022) | 10.6 |
Cash (31-Dec-2021) | 230.4m |
EV | 2.0b |
Magnite's current market capitalization is $1.4 b.
Annual
Quarterly
| USD | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 | Q2, 2020 | Q3, 2020 | Q1, 2021 | Q2, 2021 | Q3, 2021 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue | 24.9m | 28.6m | 29.7m | 32.4m | 37.9m | 37.6m | 36.3m | 42.3m | 61.0m | 60.7m | 114.5m | 131.9m |
Cost of goods sold | 14.8m | 15.0m | 14.7m | 15.1m | 15.1m | 13.9m | 14.0m | 21.5m | 21.0m | 20.8m | 50.5m | 63.5m |
Gross profit | 10.1m | 13.6m | 15.0m | 17.3m | 22.8m | 23.8m | 22.3m | 20.8m | 40.0m | 40.0m | 64.0m | 68.3m |
Gross profit Margin, % | 41% | 47% | 51% | 53% | 60% | 63% | 61% | 49% | 66% | 66% | 56% | 52% |
Annual
Quarterly
| USD | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 | Q2, 2020 | Q3, 2020 | Q1, 2021 | Q2, 2021 | Q3, 2021 |
|---|---|---|---|---|---|---|---|---|---|
Cash | 80.7m | 86.1m | 85.1m | 71.3m | 107.5m | 103.8m | 468.6m | 193.0m | 188.2m |
Accounts Receivable | 155.9m | 178.0m | 172.3m | 158.2m | 292.4m | 412.4m | 401.8m | 780.5m | 765.1m |
Prepaid Expenses | 7.4m | 5.9m | 5.8m | 7.3m | 10.3m | 13.4m | 17.4m | 30.6m | 21.0m |
Current Assets | 244.1m | 270.0m | 263.2m | 236.9m | 410.2m | 529.6m | 887.8m | 1.0b | 974.3m |
Annual
Quarterly
| USD | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 | Q2, 2020 | Q3, 2020 | Q1, 2021 | Q2, 2021 | Q3, 2021 |
|---|---|---|---|---|---|---|---|---|---|
Net Income | (12.5m) | (20.8m) | (27.0m) | (9.7m) | (48.8m) | (59.3m) | (12.9m) | 23.9m | (388.0k) |
Depreciation and Amortization | 8.6m | 16.8m | 24.8m | 7.5m | 22.1m | 36.2m | 12.5m | 48.4m | 97.1m |
Accounts Payable | (49.5m) | (27.6m) | (34.0m) | (64.2m) | (83.2m) | 23.5m | (80.1m) | 131.0m | 113.8m |
Cash From Operating Activities | (3.5m) | 5.5m | 9.8m | (5.2m) | (21.5m) | (24.0m) | (1.2m) | 27.4m | 58.0m |
Magnite Operating Metrics
| Q1, 2014 | Q2, 2014 | Q3, 2014 | Q4, 2014 | FY, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q4, 2015 | FY, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q4, 2016 | FY, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | FY, 2017 | Q1, 2018 | Q2, 2018 | Q3, 2018 | FY, 2018 | FY, 2019 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Take Rate | 17.8% | 18.4% | 19.1% | 19.3% | 18.8% | 18.9% | 21.4% | 23.7% | 24.9% | 22.6% | 25.6% | 25.3% | 24.9% | 24.1% | 25% | 23.7% | 21% | 18.1% | 18.5% | 11.8% | 12.1% | 12.3% | 12.6% | 14% |
Patents (US) | 4 | 7 | 7 | 9 | ||||||||||||||||||||
Patents Pending (Foreign) | 2 | 2 | 2 | 2 | ||||||||||||||||||||
Patents Pending (US) | 7 | 9 | 8 | 6 |
Magnite Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| Carbon RMP | February 28, 2022 | |
| Nth Party | January 05, 2022 | |
| SpringServe | July 01, 2021 | $31 m |
| SpotX | February 05, 2021 | $1.17 b |
| Telaria | December 19, 2019 | |
| RTK.io | October 21, 2019 | |
| nToggle | July 17, 2017 | $38.5 m |
| Chango Inc | April 27, 2015 | $122 m |
| isocket | November 17, 2014 | $25 m |
| Shiny Ads | November 17, 2014 | $5 m |
Magnite Revenue Breakdown
Magnite revenue breakdown by business segment: 39.5% from CTV, 25.2% from Desktop and 35.2% from Mobile
Magnite revenue breakdown by geographic segment: 22.0% from International and 78.0% from US
Magnite Cybersecurity Score
Magnite Environment, Social & Governance (ESG) Ratings
Magnite Online and Social Media Presence
39.12k Twitter followers
Magnite has 39.12k Twitter Followers. The number of followers has decreased 0.1% month over month and decreased 0.3% quarter over quarter
Magnite's Trends
Twitter Engagement Stats for @magnite
12k
Tweets
2.4k
Following
39.1k
Followers
35
Tweets last 30 days
1.7
Avg. likes per Tweet
77.1%
Tweets with engagement
Magnite Company Culture
Overall Culture
C
68/100
CEO Rating
D-
59/100
Compensation
B
76/100
Diversity
D-
49/100
Magnite News and Updates
June 22, 2022
GroupM Premium Marketplace Gains Momentum Through Magnite
Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize incremental value across omnichannel media buys including CTV, digital video and display Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize i…
June 21, 2022
LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP
June 16, 2022
Magnite Expands Measurement and Attribution Program to Bring Currency Optionality to Programmatic CTV
Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite
June 15, 2022
Magnite and Primis Launch Sustainable Stream
Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising
June 14, 2022
DIRECTV Advertising Selects Magnite for Programmatic Automation of Set Top Box Video On Demand (STB VOD) Television
Magnite technology will be the access point for programmatic buyers Magnite technology will be the access point for programmatic buyers
May 24, 2022
Magnite Signs With NewsGuard to Enhance Commitment to Brand Safety and Inventory Quality
Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent the monetization of misinformation and disinformation across its platforms Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent t…
Magnite Blogs
June 22, 2022
Magnite Expands CTV Business in Australia With Samsung Ads, Launches Programmatic Offering for AVOD Service Samsung TV Plus
Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.
The post Magnite Expands CTV Business in Australia With Samsung A…
June 21, 2022
AVIA’s Future of Video India: Maximizing the Value of OTT and CTV Advertising in India
At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising.
The post AVIA’s Future…
May 26, 2022
Wedotv aiming for Global expansion, supported by Magnite and SpringServe
Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.
The post Wedotv aiming for Global expansion, supported by Magnite and SpringServe appeared first on Magnite.
May 26, 2022
A Privacy-centric World: Data-driven Advertising’s Future in Asia
Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.
The post A Privacy-centric World: Data-driven Advertising’s Future in Asia appeared first …
May 24, 2022
Paving the Way: How the sell-side will define the future of ads
Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.
The post Paving the Way: How the sell-side will define the future of ads appeared first on Magnite.
May 09, 2022
Deal Discovery Enhances PMP Activation for Buyers and Sellers
Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.
The post Deal Discovery Enhances PMP Activation for Buyers and Sellers appeared first on Magnite.
Magnite Frequently Asked Questions
When was Magnite founded?
Magnite was founded in 2020.
Who are Magnite key executives?
Magnite's key executives are Michael Barrett, David Day and Sean Buckley.
How many employees does Magnite have?
Magnite has 876 employees.
What is Magnite revenue?
Latest Magnite annual revenue is $468.4 m.
What is Magnite revenue per employee?
Latest Magnite revenue per employee is $534.7 k.
Who are Magnite competitors?
Competitors of Magnite include Admixer, Adform and PubMatic.
Where is Magnite headquarters?
Magnite headquarters is located at 12181 Bluff Creek Dr 4th floor, Los Angeles.
Where are Magnite offices?
Magnite has offices in Los Angeles, Boston, Bozeman, Broomfield and in 16 other locations.
How many offices does Magnite have?
Magnite has 22 offices.
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