Magnite

OverviewSuggest Edit

Magnite (formerly known as The Rubicon Project) is a company that provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers that own and operate CTV channels, applications, websites, and other digital media properties. The company also offers applications and services for buyers, including advertisers, agencies, agency trading desks, and demand-side platforms.
TypePublic
Founded2020
HQLos Angeles, CA, US
Websitemagnite.com
Employee Ratings3.8
Overall CultureC

Latest Updates

Employees (est.) (Dec 2021)876(+54%)
Job Openings145
Revenue (FY, 2021)$468.4 M(+112%)
Share Price (Jun 2022)$10.6(-1%)
Cybersecurity ratingAMore
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Key People/Management at Magnite

Michael Barrett

Michael Barrett

President & Chief Executive Officer
David Day

David Day

Chief Financial Officer
Sean Buckley

Sean Buckley

Chief Revenue Officer
Katie Evans

Katie Evans

Chief Operating Officer
David Hertog

David Hertog

Chief Marketing Officer
Erik Hovanec

Erik Hovanec

Chief Strategy Officer
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Magnite Office Locations

Magnite has offices in Los Angeles, Boston, Bozeman, Broomfield and in 16 other locations
Los Angeles, CA, US (HQ)
12181 Bluff Creek Dr 4th floor
Boston, MA, US
201 Washington St 40th Floor Suite 4020
Bozeman, MT, US
1934 Stadium Dr Suite A
Broomfield, CO, US
8181 Arista Pl Suite #400
Holmdel, NJ, US
Bell Labs Holmdel Complex, 101 Crawfords Corner Rd #2320
Los Angeles, CA, US
6080 Center Dr suite 400 / 4th floor
Show all (22)

Magnite Financials and Metrics

Magnite Revenue

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Magnite's revenue was reported to be $468.41 m in FY, 2021
USD

Revenue (FY, 2021)

468.4m

Gross profit (FY, 2021)

266.8m

Gross profit margin (FY, 2021), %

56.9%

Net income (FY, 2021)

65.0k

EBIT (FY, 2021)

(81.1m)

Market capitalization (24-Jun-2022)

1.4b

Closing stock price (24-Jun-2022)

10.6

Cash (31-Dec-2021)

230.4m

EV

2.0b
Magnite's current market capitalization is $1.4 b.
Annual
USDFY, 2018FY, 2019FY, 2020FY, 2021

Revenue

124.7m156.4m221.6m468.4m

Revenue growth, %

(20%)25%42%

Cost of goods sold

60.0m57.4m77.7m201.7m

Gross profit

64.7m99.0m143.9m266.8m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Revenue

24.9m28.6m29.7m32.4m37.9m37.6m36.3m42.3m61.0m60.7m114.5m131.9m

Cost of goods sold

14.8m15.0m14.7m15.1m15.1m13.9m14.0m21.5m21.0m20.8m50.5m63.5m

Gross profit

10.1m13.6m15.0m17.3m22.8m23.8m22.3m20.8m40.0m40.0m64.0m68.3m

Gross profit Margin, %

41%47%51%53%60%63%61%49%66%66%56%52%
Annual
USDFY, 2019FY, 2020FY, 2021

Cash

88.9m117.7m230.4m

Accounts Receivable

217.6m471.7m927.8m

Prepaid Expenses

6.6m17.7m19.9m

Current Assets

313.1m607.1m1.2b
Quarterly
Annual
USDFY, 2019FY, 2020FY, 2021

Net Income

(25.5m)(53.4m)65.0k

Depreciation and Amortization

32.1m49.2m146.9m

Accounts Payable

16.3m75.1m284.9m

Cash From Operating Activities

32.0m(12.1m)126.6m
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Net Income

(12.5m)(20.8m)(27.0m)(9.7m)(48.8m)(59.3m)(12.9m)23.9m(388.0k)

Depreciation and Amortization

8.6m16.8m24.8m7.5m22.1m36.2m12.5m48.4m97.1m

Accounts Payable

(49.5m)(27.6m)(34.0m)(64.2m)(83.2m)23.5m(80.1m)131.0m113.8m

Cash From Operating Activities

(3.5m)5.5m9.8m(5.2m)(21.5m)(24.0m)(1.2m)27.4m58.0m
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Magnite Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018FY, 2019

Take Rate

17.8%18.4%19.1%19.3%18.8%18.9%21.4%23.7%24.9%22.6%25.6%25.3%24.9%24.1%25%23.7%21%18.1%18.5%11.8%12.1%12.3%12.6%14%

Patents (US)

4779

Patents Pending (Foreign)

2222

Patents Pending (US)

7986

Magnite Acquisitions / Subsidiaries

Company NameDateDeal Size
Carbon RMPFebruary 28, 2022
Nth PartyJanuary 05, 2022
SpringServeJuly 01, 2021$31 m
SpotXFebruary 05, 2021$1.17 b
TelariaDecember 19, 2019
RTK.ioOctober 21, 2019
nToggleJuly 17, 2017$38.5 m
Chango IncApril 27, 2015$122 m
isocketNovember 17, 2014$25 m
Shiny AdsNovember 17, 2014$5 m
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Magnite Revenue Breakdown

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Magnite revenue breakdown by business segment: 39.5% from CTV, 25.2% from Desktop and 35.2% from Mobile

Magnite revenue breakdown by geographic segment: 22.0% from International and 78.0% from US

Magnite Cybersecurity Score

Cybersecurity ratingPremium dataset

A

92/100

SecurityScorecard logo

Magnite Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Magnite Online and Social Media Presence

Embed Graph

Magnite Company Culture

  • Overall Culture

    C

    68/100

  • CEO Rating

    D-

    59/100

  • Compensation

    B

    76/100

  • Diversity

    D-

    49/100

Learn more on Comparably

Magnite News and Updates

GroupM Premium Marketplace Gains Momentum Through Magnite

Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize incremental value across omnichannel media buys including CTV, digital video and display Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize i…

LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP

Magnite Expands Measurement and Attribution Program to Bring Currency Optionality to Programmatic CTV

Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite

Magnite and Primis Launch Sustainable Stream

Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising

DIRECTV Advertising Selects Magnite for Programmatic Automation of Set Top Box Video On Demand (STB VOD) Television

Magnite technology will be the access point for programmatic buyers Magnite technology will be the access point for programmatic buyers

Magnite Signs With NewsGuard to Enhance Commitment to Brand Safety and Inventory Quality

Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent the monetization of misinformation and disinformation across its platforms Added layer of protection enables Magnite to better assess news-oriented inventory credibility and help prevent t…
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Magnite Blogs

Magnite Expands CTV Business in Australia With Samsung Ads, Launches Programmatic Offering for AVOD Service Samsung TV Plus

Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data. The post Magnite Expands CTV Business in Australia With Samsung A…

AVIA’s Future of Video India: Maximizing the Value of OTT and CTV Advertising in India

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising.  The post AVIA’s Future…

Wedotv aiming for Global expansion, supported by Magnite and SpringServe

Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV. The post Wedotv aiming for Global expansion, supported by Magnite and SpringServe appeared first on Magnite.

A Privacy-centric World: Data-driven Advertising’s Future in Asia

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region. The post A Privacy-centric World: Data-driven Advertising’s Future in Asia appeared first …

Paving the Way: How the sell-side will define the future of ads

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences. The post Paving the Way: How the sell-side will define the future of ads appeared first on Magnite.

Deal Discovery Enhances PMP Activation for Buyers and Sellers

Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation. The post Deal Discovery Enhances PMP Activation for Buyers and Sellers appeared first on Magnite.
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Magnite Frequently Asked Questions

  • When was Magnite founded?

    Magnite was founded in 2020.

  • Who are Magnite key executives?

    Magnite's key executives are Michael Barrett, David Day and Sean Buckley.

  • How many employees does Magnite have?

    Magnite has 876 employees.

  • What is Magnite revenue?

    Latest Magnite annual revenue is $468.4 m.

  • What is Magnite revenue per employee?

    Latest Magnite revenue per employee is $534.7 k.

  • Who are Magnite competitors?

    Competitors of Magnite include Admixer, Adform and PubMatic.

  • Where is Magnite headquarters?

    Magnite headquarters is located at 12181 Bluff Creek Dr 4th floor, Los Angeles.

  • Where are Magnite offices?

    Magnite has offices in Los Angeles, Boston, Bozeman, Broomfield and in 16 other locations.

  • How many offices does Magnite have?

    Magnite has 22 offices.