OpenX is a programmatic advertising technology company. The Company has developed an integrated technology platform that combines ad server and a real-time bidding exchange with a standard supply-side platform ensuring the highest real-time value for any trade. OpenX new traffic quality platform for viewability and fraud detection technology has the ability to leverage this position by seeing impressions earlier than existing ad verification/pre-bid solutions used by DSP and agency trading desks.

Company Growth (employees)
Pasadena, US
Size (employees)
540 (est)-1%
OpenX is headquartered in Pasadena, US

Key People at OpenX

Tim Cadogan

Tim Cadogan

Chief Executive Officer
John Gentry

John Gentry

Trevor Thomas

Trevor Thomas

VP, National Publisher Business Development
Jin Yu

Jin Yu

VP, Engineering & Chief Architect
Michelle Alfonso

Michelle Alfonso

VP & Controller
Al Duncan

Al Duncan

Head of Communications
Jason Fairchild

Jason Fairchild

Co-Founder & CRO
Roger Corn

Roger Corn

VP, Corporate Development
Douglas McPherson

Douglas McPherson

SVP & Chief Legal Officer

OpenX Office Locations

OpenX has offices in Pasadena, New York, London, Tokyo and in 5 other locations
Pasadena, US (HQ)
888 East Walnut Street
Menlo Park, US
4300 Bohannon Dr, #100
Munich, DE
Maximilianstrasse 35a
Tokyo, JP
4-12-25 Minami-Azabu, Minato-ku
London, GB
1 Maple Place
New York, US
584 Broadway, 8th Floor
Show all (9)

OpenX Data and Metrics

Summary Metrics

OpenX's latest funding round in January 2013 was reported to be $25 m. In total, OpenX has raised $70.5 m

OpenX Median Salaries

Source: 80 public H-1B filings from OpenX

Traffic Overview of OpenX

OpenX Online and Social Media Presence

OpenX News and Updates

OpenX Launches Ad Footprint to Simplify Page Performance for Publishers

PRESS RELEASE: OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced the launch of Ad Footprint, a free tool that empowers publishers to fully optimize their desktop and mobile pages...

OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer

PRESS RELEASE: OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the appointment of Eric W. Muhlheim as chief financial officer and Laura Revenko as chief people...

OpenX and ExchangeWire Research Second Annual Report Finds Shift in Industry Perception of Marketplace Quality in Programmatic Advertising

PRESS RELEASE: OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetisation for publishers, today announced the results of its second annual report on perceptions of marketplace quality in programmatic advertising....

Adverts selection: OpenX explains why ad exchanges are a market for lemons

In the eyes of OpenX, advertising has – or had – a distinctly economic problem. For brands and publishers which trade advertising space programmatically over ad exchanges, information asymmetry and adverse selection are all too common. “It's like a market for lemons”, says John Murphy, vice presi…

The average lifespan of an ad tech company is just 6 years

There were 262 ad tech exits in 2015, according to research from US-based ad tech firm OpenX, which published a blog post today looking at how consolidation in the industry is expected to "continue apace" over the next few years. Archie Sharma, OpenX's director for corporate…

OpenX Company Life and Culture

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