OpenX Technologies is a company that develops an independent supply-side platform for audience, data, and identity targeting. It offers sustainability, inventory, connected TV (CTV) inventory, that reaches news, sports, cooking, family, and movies, and the CTV-specific identity graph, that allows marketers to control first-party (1P) data and reach target audiences. The company also provides OpenAudience, a tool that helps its users use 1P data, influence third-party (3P) data, and create audiences for marketers that will generate ad revenue.