OverviewSuggest Edit

OpenX is a programmatic advertising technology company. The Company has developed an integrated technology platform that combines ad server and a real-time bidding exchange with a standard supply-side platform ensuring the highest real-time value for any trade. OpenX new traffic quality platform for viewability and fraud detection technology has the ability to leverage this position by seeing impressions earlier than existing ad verification/pre-bid solutions used by DSP and agency trading desks.

TypePrivate
Founded2007
HQPasadena, US
Websiteopenx.com
Employee Ratings2.4

Latest Updates

Employees (est.) (Mar 2019)440(-8%)

Key People/Management at OpenX

Tim Cadogan

Tim Cadogan

CEO
John Gentry

John Gentry

President
Trevor Thomas

Trevor Thomas

VP, National Publisher Business Development
Roger Corn

Roger Corn

VP, Corporate Development
Michelle Alfonso

Michelle Alfonso

VP & Controller
Al Duncan

Al Duncan

Head of Communications
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OpenX Office Locations

OpenX has offices in Pasadena, New York, Culver City, Santa Clara and in 5 other locations
Pasadena, US (HQ)
888 E Walnut St
Culver City, US
3528 Hayden Ave
New York, US
584 Broadway 8th Floor
San Francisco, US
650 California St, San Francisco
Santa Clara, US
3979 Freedom Cir
Munich, DE
Maximilianstrasse 47
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OpenX Financials and Metrics

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OpenX Online and Social Media Presence

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OpenX News and Updates

Sigmoid Delivers Next-Generation Analytical Solution 'SigView' to OpenX

The new partnership will power real-time analysis on the industry's largest independent ad exchange

Ad exchange OpenX commits to $110 mln Google Cloud deal

Privately held ad software firm OpenX announced on Thursday a five-year agreement totaling more than $110 million with Alphabet Inc's Google to use its cloud computing services in what the companies described as a first for the online ads industry.

OpenX Taps Former Fandango CFO Rob Leff To Lead Global Finance Team

LOS ANGELES, Jan. 22, 2019 /PRNewswire/ -- OpenX, the world's largest independent advertising exchange, today announced the appointment of Rob Leff as the company's Chief Financial Officer. Leff has spent the majority of the last decade as the CFO of Fandango, overseeing all aspects of...

OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and Transparency

LOS ANGELES, Jan. 9, 2019 /PRNewswire/ -- OpenX, the world's largest independent advertising exchange, today announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the...

Global Supply Side Platform (SSP) Software Market Prospective Growth, Opportunities, Top Key Players – DoubleClick (Google), LiveRail, ONE by AOL, Rubicon Project, OpenX, PubMatic, BrightRoll (Oath Inc.), AerServ, sovrn, Adform, AdJuggler, and Altitude

The recorded advancement patterns displayed by the worldwide market are contemplated in detail to show significant bits of knowledge for players hoping to gain by the open doors in the market. Posted via Industry Today. Follow us on Twitter @IndustryToday

OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are ‘Fundamental’

"Otherwise you're just wasting money," says OpenX CEO Tim Cadogan.
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OpenX Blogs

VICE Leverages OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend

VICE+ OpenX VICE Leverages OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study Summary VICE had an opportunity with a top pharmaceutical company, and worked with OpenX to overcome the sign…

OpenX CEO Tim Cadogan on the Evolution of Programmatic, and Going to the Cloud

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing services. The post OpenX CEO Tim Cadogan on the Evolution of Programmatic, and Going to the Cloud appeared…

OpenX at Advertising Week Europe 2019

Brands that embrace innovation and open their minds to the endless possibilities of things like data-driven creative, AI, VR, purpose, and other new frontiers, are seeing success -- this track showcases those brands making the best of the opportunities out there. The post OpenX at Advertising Week E…

OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange. The post OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Tech…
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OpenX Frequently Asked Questions

  • When was OpenX founded?

    OpenX was founded in 2007.

  • Who are OpenX key executives?

    OpenX's key executives are Tim Cadogan, John Gentry and Trevor Thomas.

  • How many employees does OpenX have?

    OpenX has 440 employees.

  • Who are OpenX competitors?

    Competitors of OpenX include TUNE, SendinBlue and Invoca.

  • Where is OpenX headquarters?

    OpenX headquarters is located at 888 E Walnut St, Pasadena.

  • Where are OpenX offices?

    OpenX has offices in Pasadena, New York, Culver City, Santa Clara and in 5 other locations.

  • How many offices does OpenX have?

    OpenX has 9 offices.