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Magnite's top competitors include Admixer, Adform, PubMatic and OpenX.

Save Comparison	Magnite Magnite is a company that provides technology solutions to automate the purchase and sale of digital advertising inventory.	Admixer Admixer is a provider of full-stack programmatic solutions for publishers, brands, and advertising agencies.	Adform Adform operates a digital advertising platform for agencies, advertisers and publishers.	PubMatic PubMatic is a provider of a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions.	OpenX OpenX is a programmatic advertising technology company.
Founding Date	Founding Date 2007	Founding Date 2008	Founding Date 2002	Founding Date 2006	Founding Date 2007
Type	Type Public	Type Private	Type Private	Type Public	Type Private
Tags	Tags Technology adtech advertising automation marketplace platform	Tags Technology adtech advertising	Tags Marketing Technology adtech advertising content advertising platform publishing	Tags Marketing Technology advertising automation enterprise software platform	Tags Business Products & Services Technology adtech enterprise software platform
Locations	Locations Los Angeles, US HQ Fitzroy, AU Sydney, AU Sao Paulo, BR Toronto, CA Paris, FR Berlin, DE see more	Locations London, GB HQ Minsk, BY Düsseldorf, DE Almaty, KZ Kyiv, UA	Locations Copenhagen, DK HQ Sydney, AU Wien, AT Minsk, BY Antwerpen, BE Shanghai, CN Prague, CZ see more	Locations Redwood City, US HQ Sydney, AU Hamburg, DE München, DE New Delhi, IN Pune, IN Milan, IT see more	Locations Pasadena, US HQ Minato City, JP Minato City, JP Kraków, PL Kraków, PL London, GB New York, US see more
Employees	Employees 56928% increase	Employees 1402% decrease	Employees 6871% decrease	Employees 518	Employees 276
Valuation ($)	Valuation ($) 3.3 b	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 2.2 b	Valuation ($) N/A
Twitter followers	Twitter followers 39.7 k	Twitter followers 159	Twitter followers 4.8 k	Twitter followers 25.1 k	Twitter followers 17 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 54	Number of tweets (last 30 days) 4	Number of tweets (last 30 days) 4	Number of tweets (last 30 days) 275	Number of tweets (last 30 days) 3
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 6.2	Average likes per tweet (last 30 days) 3	Average likes per tweet (last 30 days) 5.3	Average likes per tweet (last 30 days) 0.5	Average likes per tweet (last 30 days) 0.7
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 98.15%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 37.82%	Percentage of tweets with engagement (last 30 days) 66.67%
Employee Rating	Employee Rating 3	Employee Rating N/A	Employee Rating 4.3	Employee Rating 4.2	Employee Rating 3.4
Financial
Revenue (est.)	Revenue (est.) $221.6m (FY, 2020)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) $113.9m (FY, 2019)	Revenue (est.) N/A
Cost of goods	Cost of goods $77.7m (FY, 2020)	Cost of goods N/A	Cost of goods N/A	Cost of goods $36.1m (FY, 2019)	Cost of goods N/A
Gross profit	Gross profit $143.9m (FY, 2020)	Gross profit N/A	Gross profit N/A	Gross profit $77.8m (FY, 2019)	Gross profit N/A
Net income	Net income ($53.4m) (FY, 2020)	Net income N/A	Net income N/A	Net income $6.6m (FY, 2019)	Net income N/A
Funding
Total funding raised	Total funding raised $ 51m	Total funding raised N/A	Total funding raised $ 27.5m	Total funding raised $ 63m	Total funding raised $ 70.5m