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Blis is a pioneer in advanced location data technology. Using our unique, patented technology, we provide the most accurate location data and rich contextualised consumer behavioural insights for advertisers. We believe that where people go defines who they are and that location and content behaviour provides deeper insights into their preferences. Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, the Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company’s customers are media buying agencies acting on behalf of the world’s largest brands, including Samsung, McDonald's, O2, HSBC, Asics, Peugeot and Mercedes Benz.
TypePrivate
Founded2004
HQLondon, GB
Websiteblis.com
Employee Ratings3.5

Latest Updates

Employees (est.) (May 2021)252(-1%)
Revenue (FY, 2017)£33.4 M(+19%)
Cybersecurity ratingBMore

Key People/Management at Blis

Greg Isbister

Greg Isbister

Chief Executive Officer
Aaron McKee

Aaron McKee

Chief Technology Officer
Diane Perlman

Diane Perlman

Chief Marketing Officer
Gil Larsen

Gil Larsen

Vice President / Managing Director, Americas
Parm Dhami

Parm Dhami

Chief Finance Officer
Andrew Coulter

Andrew Coulter

VP Strategic Accounts
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Blis Office Locations

Blis has offices in London, New York, Melbourne, Richmond and in 11 other locations
London, GB (HQ)
21 Soho Square, West End
London, GB
First Floor, 85 Great Portland St, Marylebone
Melbourne, AU
Level 4/152 Elizabeth St
Richmond, AU
285 Lennox St
Woolloomooloo, AU
93 Palmer St
Düsseldorf, DE
Collenbachstraße 120
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Blis Financials and Metrics

Summary Metrics

Founding Date

2004

Blis total Funding

$27.3 m

Blis latest funding size

$25 m

Time since last funding

5 years ago

Blis investors

Blis's latest funding round in April 2016 was reported to be $25 m. In total, Blis has raised $27.3 m
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Blis Revenue

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Blis's revenue was reported to be £33.38 m in FY, 2017
GBP

Revenue (FY, 2017)

33.4m

Gross profit (FY, 2017)

17.9m

Gross profit margin (FY, 2017), %

53.7%

Net income (FY, 2017)

(3.0m)

EBITDA (FY, 2017)

(2.7m)

EBIT (FY, 2017)

(4.1m)

Cash (31-Dec-2017)

3.4m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

301.3k353.2k1.1m1.9m1.6m3.5m8.0m15.1m28.2m33.4m

Revenue growth, %

127%90%

Cost of goods sold

103.5k146.7k738.0k1.1m891.6k1.7m3.6m6.9m14.5m15.5m

Gross profit

197.9k206.4k392.8k740.2k747.5k1.8m4.4m8.2m13.7m17.9m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

19.4k34.3k138.3k1.1m311.1k596.8k1.2m1.2m4.3m3.4m

Accounts Receivable

72.4k149.7k538.6k340.2k610.6k1.1m2.9m6.2m10.7m11.0m

Inventories

27.2k4.9k53.5k

Current Assets

124.5k188.8k754.3k1.5m961.7k1.8m4.6m8.1m15.5m15.5m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(328.0k)(137.6k)(141.1k)107.6k(408.6k)(499.5k)56.3k(2.0m)(4.5m)(3.0m)

Cash From Operating Activities

(426.2k)85.7k(3.5m)(2.3m)

Cash From Financing Activities

1.6m1.3m8.4m3.0m

Net Change in Cash

597.3k(15.2k)3.1m(941.0k)
GBPFY, 2008

Financial Leverage

2.6 x
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Blis Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

SecurityScorecard logo

Blis Online and Social Media Presence

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Blis News and Updates

Blis to empower world's largest brands and agencies to target customers at scale in the post-cookie world

- Blis' new privacy-first product suite will enable clients to deliver key business outcomes - By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media NEW YORK, March 30, 2021...

Blis développe ses activités programmatiques de 300 %

Son offre programmatique transparente est désormais utilisée par tous les principaux groupes du Royaume-Uni LONDRES, 24 août 2019 /PRNewswire/ -- Blis, leader mondial en renseignements issus du monde réel, a annoncé aujourd'hui que les recettes issues de ses activités programmatiques...

Blis wächst programmatisch um 300 %

Das transparente programmatische Angebot wird nun von allen großen Holding-Gruppen im Vereinigten Königreich genutzt LONDON, 24. August 2019 /PRNewswire/ -- Blis, der weltweit führende Anbieter von Echtzeit-Intelligenz, hat heute bekannt gegeben, dass sich seine programmatischen Umsätze...

Blis Grows Programmatic by 300%

LONDON, Aug. 23, 2019 /PRNewswire/ -- Blis, the global leader in real-world intelligence, has today announced that its programmatic revenues have increased threefold in the first half of 2019. The significant growth demonstrates increased traction for Blis' transparent programmatic...

Blis expandiert in die Niederlande mit seiner ersten Einstellung

Lucas Noordhoorn, ehemaliger Benelux Managing Director von Adello wird den Vertrieb leiten AMSTERDAM, 17. Juni 2019 /PRNewswire/ -- Blis, weltweit führend im Bereich der praktischen Intelligenz, gibt heute die Eröffnung seines ersten Büros in den Niederlanden durch die Ernennung von Lucas ...

Blis se expande a los Países Bajos con su primera contratación

Lucas Noordhoorn, antiguo director administrativo para Benelux de Adello, dirigirá las ventas ÁMSTERDAM, 17 de junio de 2019 /PRNewswire/ -- Blis, líder mundial en inteligencia del mundo real, anunció hoy el lanzamiento de su oficina en los Países Bajos con el primer nombramiento de Lucas ...
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Blis Blogs

Blis’ iOS 14.5 tracker is live!

We’re happy to announce that our very own Courtney Palm, RVP of Central/West in the US, has been named a 2021 Moxie Award Winner, a prodigious award given to only 50 rising women in tech across the country.

From the FT: Apple takes on the internet: the Big Tech battle over privacy

Now Apple's new mobile operating system has arrived giving users more power over how they're tracked by advertisers. This week's Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.

Is the confident majority propping up consumer activity down under?

What happens to consumer behaviour during a pandemic setback? What should marketers be mindful of in such times? Location specialists Blis looked into the data to find out. The post Is the confident majority propping up consumer activity down under? first appeared on Blis.

Blis x Fix/Live, The #getimpersonal series: We’ve been IDFA’d, what’s next?

The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts. The post Blis x Fix/Live, The #getimpersonal series: We’…

Programmatic Pioneers

Blis will be attending this year's Programmatic Pioneers event on the 25-27th of May. The post Programmatic Pioneers first appeared on Blis.

Blis x Fix/Live, The #getimpersonal series: Can the cookieless world be made to measure?

The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts. The post Blis x Fix/Live, The #getimpersonal series: Can…
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Blis Frequently Asked Questions

  • When was Blis founded?

    Blis was founded in 2004.

  • Who are Blis key executives?

    Blis's key executives are Greg Isbister, Aaron McKee and Diane Perlman.

  • How many employees does Blis have?

    Blis has 252 employees.

  • What is Blis revenue?

    Latest Blis annual revenue is £33.4 m.

  • What is Blis revenue per employee?

    Latest Blis revenue per employee is £132.4 k.

  • Who are Blis competitors?

    Competitors of Blis include iClick Interactive, QuinStreet and Reveal Mobile.

  • Where is Blis headquarters?

    Blis headquarters is located at 21 Soho Square, West End, London.

  • Where are Blis offices?

    Blis has offices in London, New York, Melbourne, Richmond and in 11 other locations.

  • How many offices does Blis have?

    Blis has 18 offices.