Blis is a pioneer in advanced location data technology. Using our unique, patented technology, we provide the most accurate location data and rich contextualised consumer behavioural insights for advertisers. We believe that where people go defines who they are and that location and content behaviour provides deeper insights into their preferences. Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, the Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company’s customers are media buying agencies acting on behalf of the world’s largest brands, including Samsung, McDonald's, O2, HSBC, Asics, Peugeot and Mercedes Benz.
Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2004
Size (employees)
180 (est)+5%
Website
blis.com
Blis was founded in 2004 and is headquartered in London, GB

Key People at Blis

Greg Isbister

Greg Isbister

Founder & Chief Executive Officer
Parm Dhami

Parm Dhami

Chief Financial Officer
Harry Dewhirst

Harry Dewhirst

President
Ben Tatton Brown

Ben Tatton Brown

Chief Revenue Officer
Paul Thompson

Paul Thompson

Vice-President, EMEA
Gil Larsen

Gil Larsen

Vice-President, Americas
Dan Wilson

Dan Wilson

Vice-President, Monetisation

Blis Office Locations

Blis has offices in London, Singapore, Woolloomooloo, Dubai and in 5 other locations
London, GB (HQ)
85 Tottenham Court Rd
New York, US
54 W 40th St
Düsseldorf, DE
14 Königsallee
Auckland, NZ
117 125 St Georges Bay Rd
Richmond, AU
285 Lennox St
Hong Kong, HK
The Phoenix 21 25 Luard Rd

Blis Data and Metrics

Summary Metrics

Founding Date

2004

Total Funding

$27.3 m

Latest funding size

$25 m

Time since last funding

over 1 year

Investors

Blis's latest funding round in April 2016 was reported to be $25 m. In total, Blis has raised $27.3 m

Blis Financial Metrics

Blis's revenue was reported to be £15.1 m in FY, 2015 which is a 90% increase from the previous period.
GBP

Revenue (FY, 2015)

15.1 m

Revenue growth (FY, 2014 - FY, 2015), %

90%

Gross profit (FY, 2015)

8.2 m

Gross profit margin (FY, 2015), %

54%

Net income (FY, 2015)

(2 m)

Cash (31-Dec-2015)

1.2 m
GBPFY, 2013FY, 2014FY, 2015

Revenue

3.5 m8 m15.1 m

Revenue growth, %

127%90%

Cost of goods sold

1.7 m3.6 m6.9 m

Gross profit

1.8 m4.4 m8.2 m

Gross profit Margin, %

52%55%54%

Operating expense total

2.3 m4.4 m10.1 m

Pre tax profit

(499.5 k)(63.6 k)(2 m)

Net Income

(499.5 k)56.3 k(2 m)
GBPFY, 2013FY, 2014FY, 2015

Cash

596.8 k1.2 m1.2 m

Accounts Receivable

1.1 m2.9 m6.2 m

Current Assets

1.8 m4.6 m8.1 m

PP&E

31.2 k83.3 k200.5 k

Goodwill

1.1 m1.2 m1.4 m

Total Assets

3 m5.8 m9.7 m

Accounts Payable

575.4 k908 k2.5 m

Current Liabilities

1.6 m3.7 m9.6 m

Total Liabilities

2 m3.7 m9.6 m

Retained Earnings

(499.5 k)56.3 k(2 m)

Total Equity

913.3 k2.1 m159.4 k

Financial Leverage

3.2 x2.8 x61.1 x
GBPFY, 2014FY, 2015

Cash From Operating Activities

(426.2 k)85.7 k

Cash From Financing Activities

1.6 m1.2 m

Income Taxes Paid

119.9 k
GBPY, 2015

Revenue/Employee

226.9 k

Financial Leverage

61.1 x

Blis Online and Social Media Presence

Blis News and Updates

Blis Company Life and Culture

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