Blis is a pioneer in advanced location data technology. Using our unique, patented technology, we provide the most accurate location data and rich contextualised consumer behavioural insights for advertisers. We believe that where people go defines who they are and that location and content behaviour provides deeper insights into their preferences. Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, the Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company’s customers are media buying agencies acting on behalf of the world’s largest brands, including Samsung, McDonald's, O2, HSBC, Asics, Peugeot and Mercedes Benz.
TypePrivate
HQLondon, GB
Founded2004
Size (employees)249 (est)+4%
Websiteblis.com
Blis was founded in 2004 and is headquartered in London, GB
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Key People/Management at Blis

Greg Isbister

Greg Isbister

CEO
Harry Dewhirst

Harry Dewhirst

President
Paul Thompson

Paul Thompson

CRO
Gil Larsen

Gil Larsen

VP, Americas
Andrew Coulter

Andrew Coulter

VP Strategic Accounts
Charlie Smith

Charlie Smith

Md, Uk
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Blis Office Locations

Blis has offices in Kuala Lumpur, Kecamatan Setiabudi, Singapore, Hong Kong and in 7 other locations
London, GB (HQ)
85 Tottenham Court Rd
Richmond, AU
285 Lennox St
Woolloomooloo, AU
93 Palmer St
Düsseldorf, DE
14 Königsallee
Hong Kong, HK
The Phoenix 21-25 Luard Rd
Kecamatan Setiabudi, ID
3 Jl. Denpasar IV
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Blis Financials and Metrics

Summary Metrics

Founding Date

2004

Blis total Funding

$27.3 m

Blis latest funding size

$25 m

Time since last funding

3 years ago

Blis investors

Blis's latest funding round in April 2016 was reported to be $25 m. In total, Blis has raised $27.3 m
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Blis Revenue

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Blis's revenue was reported to be £33.38 m in FY, 2017
GBP

Revenue (FY, 2017)

33.4m

Gross profit (FY, 2017)

17.9m

Gross profit margin (FY, 2017), %

53.7%

Net income (FY, 2017)

(3.0m)

EBITDA (FY, 2017)

(2.7m)

EBIT (FY, 2017)

(4.1m)

Cash (31-Dec-2017)

3.4m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

301.3k353.2k1.1m1.9m1.6m3.5m8.0m15.1m28.2m33.4m

Revenue growth, %

127%90%

Cost of goods sold

103.5k146.7k738.0k1.1m891.6k1.7m3.6m6.9m14.5m15.5m

Gross profit

197.9k206.4k392.8k740.2k747.5k1.8m4.4m8.2m13.7m17.9m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

19.4k34.3k138.3k1.1m311.1k596.8k1.2m1.2m4.3m3.4m

Accounts Receivable

72.4k149.7k538.6k340.2k610.6k1.1m2.9m6.2m10.7m11.0m

Inventories

27.2k4.9k53.5k

Current Assets

124.5k188.8k754.3k1.5m961.7k1.8m4.6m8.1m15.5m15.5m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(328.0k)(137.6k)(141.1k)107.6k(408.6k)(499.5k)56.3k(2.0m)(4.5m)(3.0m)

Cash From Operating Activities

(426.2k)85.7k(3.5m)(2.3m)

Cash From Financing Activities

1.6m1.3m8.4m3.0m

Net Change in Cash

597.3k(15.2k)3.1m(941.0k)
GBPY, 2017

Revenue/Employee

181.6k

Financial Leverage

-2.6 x
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Blis Online and Social Media Presence

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Blis News and Updates

Ohio Gov. John Kasich Blisters Trump With Hilarious GIF

Trump tried to blame Kasich for the weak showing of GOP candidate Troy Balderson in last week's special election.
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Blis Blogs

Demographics are so pre-GDPR, but that doesn’t mean the end of contextual advertising

The unthinkable has happened. The Cambridge Analytica scandal has culminated in Facebook being slapped with a fine to the tune […] The post Demographics are so pre-GDPR, but that doesn’t mean the end of contextual advertising appeared first on Blis.

Five Strategies To Consider For Your Holiday Campaigns

For retailers, the holidays seem to start earlier and earlier every year, with some retailers launching campaigns before the leaves […] The post Five Strategies To Consider For Your Holiday Campaigns appeared first on Blis.

People on the move including Google, CBS, Fox, Ogilvy and Blis

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded […] The post People on the move including Google, CBS, Fox, Ogilvy and Blis appeared first on Blis.

Bringing Some Holiday Cheer to Brick-and-Mortar Sales

For brick-and-mortar retailers, this holiday season may or may not be “the most wonderful time of the year,” as the 1963 Andy Williams Christmas standard has it. Location data firm Blis reports that many shoppers don’t plan to spend any more or less on gift buying this year than they did in 2017. Th…

Study: Holiday Sale Event Spurs More Consumer Spend

A new Blis research report on U.S. consumer shopping plans reveals 57.7 percent will do most holiday shopping online with nearly 40 percent hitting brick-and-mortars at "generalist" retailers including Walmart and Target as well as local mom-and-pop shops. The post Study: Holiday Sale Event Spurs Mo…

Forecast: Most Holiday Shoppers to Buy Online

The news for brick-and-mortar retailers isn't bad, though. While most shoppers will hit online outlets, 40% say they'll be shopping malls and local merchants nearly as often as they buy from online giants like Amazon. The post Forecast: Most Holiday Shoppers to Buy Online appeared first on Blis.
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Blis Company Life and Culture

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