Blis is a pioneer in advanced location data technology. Using our unique, patented technology, we provide the most accurate location data and rich contextualised consumer behavioural insights for advertisers. We believe that where people go defines who they are and that location and content behaviour provides deeper insights into their preferences. Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, the Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company’s customers are media buying agencies acting on behalf of the world’s largest brands, including Samsung, McDonald's, O2, HSBC, Asics, Peugeot and Mercedes Benz.
Type
Private
HQ
London, GB
Founded
2004
Size (employees)
214 (est)-1%
Website
blis.com
Blis was founded in 2004 and is headquartered in London, GB
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Key People/Management at Blis

Greg Isbister

Greg Isbister

CEO
Ben Brown

Ben Brown

COO
Harry Dewhirst

Harry Dewhirst

President
Andrew Coulter

Andrew Coulter

VP Strategic Accounts
Charlie Smith

Charlie Smith

Md, Uk
Regina Goh

Regina Goh

MD, Asia
Richard Andrew

Richard Andrew

Regional Group Director, APAC
Puja Pannum

Puja Pannum

Md, Mena
Attila Mermer

Attila Mermer

Md, Dach
Jamie Crespi

Jamie Crespi

VP Marketing, Americas
Amy Fox

Amy Fox

Head of Product
Victoria Harris

Victoria Harris

Head of HR
Davide Anastasia

Davide Anastasia

Technical Lead
Rajalakshmi Iyer

Rajalakshmi Iyer

Real-Time Bidding Lead
James Cooper

James Cooper

Real-Time Trading Tech Lead
Lara Oblowitz

Lara Oblowitz

Head of Marketing, EMEA
Andy Beames

Andy Beames

Global Platform Solutions Director
Paul Thompson

Paul Thompson

CRO

Blis Office Locations

Blis has an office in London, Woolloomooloo, Dubai, Richmond and in 7 other locations
London, GB (HQ)
85 Tottenham Court Rd
Richmond, AU
285 Lennox St
Woolloomooloo, AU
93 Palmer St
Düsseldorf, DE
14 Königsallee
Hong Kong, HK
The Phoenix 21-25 Luard Rd
Kecamatan Setiabudi, ID
3 Jl. Denpasar IV
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Blis Financials and Metrics

Summary Metrics

Founding Date

2004

Total Funding

$27.3 m

Latest funding size

$25 m

Time since last funding

2 years ago

Investors

Blis's latest funding round in April 2016 was reported to be $25 m. In total, Blis has raised $27.3 m

Blis Financials

Blis's revenue was reported to be £28.15 m in FY, 2016
GBP

Revenue (FY, 2016)

28.2 m

Gross profit (FY, 2016)

13.7 m

Gross profit margin (FY, 2016), %

48.6%

Net income (FY, 2016)

(4.5 m)

EBITDA (FY, 2016)

(1.2 m)

EBIT (FY, 2016)

(2.2 m)

Cash (2-Feb-2018)

4.3 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Revenue

301.3 k353.2 k1.1 m1.9 m1.6 m3.5 m8 m15.1 m28.2 m

Revenue growth, %

127%90%

Cost of goods sold

103.5 k146.7 k738 k1.1 m891.6 k1.7 m3.6 m6.9 m14.5 m

Gross profit

197.9 k206.4 k392.8 k740.2 k747.5 k1.8 m4.4 m8.2 m13.7 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(328 k)(137.6 k)(141.1 k)107.6 k(408.6 k)(499.5 k)56.3 k(2 m)(4.5 m)

Cash From Operating Activities

(426.2 k)85.7 k(3.5 m)

Cash From Financing Activities

1.6 m1.3 m8.4 m

Net Change in Cash

597.3 k(15.2 k)3.1 m
GBPY, 2016

Revenue/Employee

210.7 k

Financial Leverage

-4.3 x
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