Blis is a pioneer in advanced location data technology. Using our unique, patented technology, we provide the most accurate location data and rich contextualised consumer behavioural insights for advertisers. We believe that where people go defines who they are and that location and content behaviour provides deeper insights into their preferences. Established in 2004, the business has built and deployed a proprietary, industry-leading platform that serves digital content to audiences on the move. The company is headquartered in London with regional offices throughout Europe, the Middle East and Asia Pacific. The Blis platform serves highly targeted ads via Real Time Bidding to specific locations and demographic groups, cross-device. The company’s customers are media buying agencies acting on behalf of the world’s largest brands, including Samsung, McDonald's, O2, HSBC, Asics, Peugeot and Mercedes Benz.

Employee Rating

3.4More
TypePrivate
HQLondon, GB
Founded2004
Size (employees)258 (est)+3%
Websiteblis.com
Blis was founded in 2004 and is headquartered in London, GB
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Key People/Management at Blis

Greg Isbister

Greg Isbister

CEO
Harry Dewhirst

Harry Dewhirst

President
Paul Thompson

Paul Thompson

CRO
Gil Larsen

Gil Larsen

VP, Americas
Andrew Coulter

Andrew Coulter

VP Strategic Accounts
Charlie Smith

Charlie Smith

Md, Uk
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Blis Office Locations

Blis has offices in London, Kecamatan Setiabudi, Singapore, Woolloomooloo and in 7 other locations
London, GB (HQ)
85 Tottenham Court Rd
Richmond, AU
285 Lennox St
Woolloomooloo, AU
93 Palmer St
Düsseldorf, DE
14 Königsallee
Hong Kong, HK
The Phoenix 21-25 Luard Rd
Kecamatan Setiabudi, ID
3 Jl. Denpasar IV
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Blis Financials and Metrics

Summary Metrics

Founding Date

2004

Blis total Funding

$27.3 m

Blis latest funding size

$25 m

Time since last funding

3 years ago

Blis investors

Blis's latest funding round in April 2016 was reported to be $25 m. In total, Blis has raised $27.3 m
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Blis Revenue

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Blis's revenue was reported to be £33.38 m in FY, 2017
GBP

Revenue (FY, 2017)

33.4m

Gross profit (FY, 2017)

17.9m

Gross profit margin (FY, 2017), %

53.7%

Net income (FY, 2017)

(3.0m)

EBITDA (FY, 2017)

(2.7m)

EBIT (FY, 2017)

(4.1m)

Cash (31-Dec-2017)

3.4m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

301.3k353.2k1.1m1.9m1.6m3.5m8.0m15.1m28.2m33.4m

Revenue growth, %

127%90%

Cost of goods sold

103.5k146.7k738.0k1.1m891.6k1.7m3.6m6.9m14.5m15.5m

Gross profit

197.9k206.4k392.8k740.2k747.5k1.8m4.4m8.2m13.7m17.9m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

19.4k34.3k138.3k1.1m311.1k596.8k1.2m1.2m4.3m3.4m

Accounts Receivable

72.4k149.7k538.6k340.2k610.6k1.1m2.9m6.2m10.7m11.0m

Inventories

27.2k4.9k53.5k

Current Assets

124.5k188.8k754.3k1.5m961.7k1.8m4.6m8.1m15.5m15.5m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(328.0k)(137.6k)(141.1k)107.6k(408.6k)(499.5k)56.3k(2.0m)(4.5m)(3.0m)

Cash From Operating Activities

(426.2k)85.7k(3.5m)(2.3m)

Cash From Financing Activities

1.6m1.3m8.4m3.0m

Net Change in Cash

597.3k(15.2k)3.1m(941.0k)
GBPY, 2017

Revenue/Employee

181.6k

Financial Leverage

-2.6 x
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Blis Online and Social Media Presence

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Blis News and Updates

Ohio Gov. John Kasich Blisters Trump With Hilarious GIF

Trump tried to blame Kasich for the weak showing of GOP candidate Troy Balderson in last week's special election.
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Blis Blogs

Brand Innovators CES MegaTrends Summit

It’s always exciting to be anywhere near Vegas during CES, and the Blis team was lucky to make it to […] The post Brand Innovators CES MegaTrends Summit appeared first on Blis.

Women Leading The Blockchain Revolution – With Amy Fox and Tyler Gallagher

I had the pleasure of interviewing Amy Fox, product director at Blis, who oversees high-level product strategy and development alongside the release of new revenue streams and products to the market. One of the first Blis employees, Amy has grown her career over the last few years from an entry-leve…

Blis partners with Cue Digital on Canadian debut

Blis, which was founded in the U.K. in 2004, opted to recently partner with Cue Media for its Canadian debut this week. The post Blis partners with Cue Digital on Canadian debut appeared first on Blis.

Cue Digital Goes Mobile with Blis Partnership

Cue Digital, the online media sales agency that delivers engagement to the most lucrative consumer audiences in Canada, today announced a partnership with Blis, the global leader in advanced location data technology. The post Cue Digital Goes Mobile with Blis Partnership appeared first on Blis.

How to use what we learned this year, in 2019

And the end of 2018, location-targeted advertising is still only at the early stages of its astronomical growth. With a […] The post How to use what we learned this year, in 2019 appeared first on Blis.

These Are the Emerging Tech Trends Marketers Need to Adopt

In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we’ll see an even more marked shift in how we deal with data, from stricter guidelines …
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Blis Company Life and Culture

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Blis Frequently Asked Questions

  • When was Blis founded?

    Blis was founded in 2004.

  • Who are Blis key executives?

    Blis's key executives are Greg Isbister, Harry Dewhirst and Paul Thompson.

  • How many employees does Blis have?

    Blis has 258 employees.

  • What is Blis revenue?

    Latest Blis annual revenue is £33.4 m.

  • What is Blis revenue per employee?

    Latest Blis revenue per employee is £129.4 k.

  • Who are Blis competitors?

    Competitors of Blis include Lead media, Terminus and QuinStreet.

  • Where is Blis headquarters?

    Blis headquarters is located at 85 Tottenham Court Rd, London.

  • Where are Blis offices?

    Blis has offices in London, Kecamatan Setiabudi, Singapore, Woolloomooloo and in 7 other locations.

  • How many offices does Blis have?

    Blis has 11 offices.