Every interaction between your audience and your app creates valuable data. App owners need the ability to leverage that data to drive higher audience engagement, retention, and ultimately better monetization. Enter the mParticle Mobile Data Activation Platform. 

mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business. 

mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through our unique approach to mobile data management, mParticle empowers our clients to collect, organize and synchronize data, from mobile web and apps. The end result is more intelligent, and scalable approach to running your business. 
Company Growth (employees)
New York, US
Size (employees)
66 (est)+7%
mParticle was founded in 2013 and is headquartered in New York, US

Key People at mParticle

Michael Katz

Michael Katz

CEO & Co-founder
Andrew Katz

Andrew Katz

CTO & Co-Founder
Dave Myers

Dave Myers

COO and Co-Founder
Amy Johannigman

Amy Johannigman

Director of User Experience
Siva Annapareddy

Siva Annapareddy

UI Developer
Coby Berman

Coby Berman


mParticle Office Locations

mParticle has offices in New York, San Francisco
New York, US
San Francisco, US

mParticle Metrics

mParticle Summary

Founding Date


Total Funding

$41.3 m

Latest funding size

$17.5 m

Time since last funding

6 months


We estimate that mParticle's latest funding round in October 2016 was $17.5 m. In total, mParticle has raised $41.3 m
We estimate that mParticle's current employees are approximately 30% female and 70% male.

mParticle Online Presence

mParticle News

mParticle Company Life

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