Every interaction between your audience and your app creates valuable data. App owners need the ability to leverage that data to drive higher audience engagement, retention, and ultimately better monetization. Enter the mParticle Mobile Data Activation Platform.
mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business.
mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through our unique approach to mobile data management, mParticle empowers our clients to collect, organize and synchronize data, from mobile web and apps. The end result is more intelligent, and scalable approach to running your business.