OverviewSuggest Edit

Miniso is a retailer offering a variety of design-led lifestyle products. It operates a store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

HQGuangzhou Shi, CN
Employee Ratings2.9

Latest Updates

Employees (est.) (Jul 2021)3,011
Revenue (FY, 2020)¥9 B(-4%)
Share Price (Sept 2021)$13.1(+2%)
Cybersecurity ratingCMore

Key People/Management at Miniso

Guofu Ye

Guofu Ye

Founder, Chairman of the Board of Directors and Chief Executive Officer
Minxin Li

Minxin Li

Director and Executive Vice President
Saiyin Zhang

Saiyin Zhang

Director, Chief Financial Officer and Executive Vice President
Na Dou

Na Dou

Executive Vice President
Yunyun Yang

Yunyun Yang

Vice President
Lili Xu

Lili Xu

Independent Director
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Miniso Office Locations

Miniso has an office in Guangzhou Shi
Guangzhou Shi, CN (HQ)
486 Kangwang Middle Rd, Chang Di Lu Gou Wu Xiu Xian Jie, Liwan Qu
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Miniso Financials and Metrics

Miniso Revenue

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Miniso's revenue was reported to be ¥8.98 b in FY, 2020 which is a 4.4% decrease from the previous period.

Revenue (FY, 2020)


Revenue growth (FY, 2019 - FY, 2020), %


Gross profit (FY, 2020)


Gross profit margin (FY, 2020), %


Net income (FY, 2020)


EBIT (FY, 2020)


Market capitalization (17-Sept-2021)


Closing stock price (17-Sept-2021)


Cash (30-Jun-2020)



Miniso's current market capitalization is $4 b.
CNYFY, 2019FY, 2020



Revenue growth, %


Cost of goods sold


Gross profit

CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020



Cost of goods sold


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CNYFY, 2018FY, 2019FY, 2020



Accounts Receivable




Current Assets

CNYFY, 2019FY, 2020

Net Income


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Accounts Payable

CNYFY, 2018


0.9 x


0.1 x

Financial Leverage

6.5 x
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Miniso Operating Metrics

Miniso's Stores was reported to be 4.2 k in FY, 2020.
Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020Q3, 2020FY, 2020




3.18 k3.46 k3.55 k3.73 k3.91 k4.21 k4.22 k4.22 k

Stores (China)

2.16 k2.25 k2.27 k2.31 k2.38 k2.54 k2.54 k2.53 k

Stores (International)

1.02 k1.21 k1.28 k1.41 k1.53 k1.67 k1.69 k1.69 k
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Miniso Acquisitions / Subsidiaries

Company NameDateDeal Size
MIHK Management Inc.
MINISO Development Hong Kong Limited
MINISO Global Holding Limited
Miniso (Guangzhou) Co., Ltd.
Miniso (Hengqin) Enterprise Management Co., Ltd.
MINISO Hong Kong Limited
Miniso International (Guangzhou) Co., Ltd.
MINISO Investment Hong Kong Limited
MINISO Life Style Private Limited
MINISO Universal Holding Limited
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Miniso Revenue Breakdown

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Miniso revenue breakdown by business segment: 89.7% from Lifestyle Products, 6.5% from License Fees, Sales-Based Royalties, and Management and Consultation Service Fees and 3.7% from Other

Miniso revenue breakdown by geographic segment: 13.6% from Americas, 67.3% from China, 15.9% from Other Asian Countries and 3.2% from Other

Miniso Cybersecurity Score

Cybersecurity ratingPremium dataset



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Miniso Online and Social Media Presence

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Miniso News and Updates

Miniso, the Japanese-looking variety store from China, sees shares jump in US IPO

Investors are jumping aboard a value store chain that is bringing Japanese-inspired lifestyle goods to consumers around the world. The company, Miniso, raised $608 million from an initial public offering in New York on Thursday. It debuted at $24.40, above its pricing range of $16.50 to $18.50, and …

Tencent-Backed Retailer Miniso Raises $608 Million in U.S. IPO

Tencent-Backed Retailer Miniso Raises $608 Million in U.S. IPO

Flipkart’s 2GUD and Miniso India enter into strategic partnership

Under the agreement, Miniso’s products will be available to the network of Flipkart’s 2GUD platform with the target markets being tier II and III locations.

Miniso lanza la primera tienda Marvel x Miniso en Canadá

TORONTO, 9 de septiembre de 2019 /PRNewswire/ -- El sábado 31 de agosto se inauguró la primera tienda de Marvel x Miniso en Canadá, en la ubicación de Miniso Vaughan Mills. La concurrencia constituyó una de las mayores aperturas para Miniso Canadá, con más de 500 entusiasmados clientes...

Amidst an economic slump, IKEA and Miniso have missed their India targets

The brands may have overestimated the market's potential.

Miniso wants to make in India and sell to the world

"over time, the country has started meaning a lot more to us."

Miniso Frequently Asked Questions

  • When was Miniso founded?

    Miniso was founded in 2013.

  • Who are Miniso key executives?

    Miniso's key executives are Guofu Ye, Minxin Li and Saiyin Zhang.

  • How many employees does Miniso have?

    Miniso has 3,011 employees.

  • What is Miniso revenue?

    Latest Miniso annual revenue is ¥9 b.

  • What is Miniso revenue per employee?

    Latest Miniso revenue per employee is ¥3 m.

  • Who are Miniso competitors?

    Competitors of Miniso include Mumuso, UNIQLO and MUJI.

  • Where is Miniso headquarters?

    Miniso headquarters is located at 486 Kangwang Middle Rd, Chang Di Lu Gou Wu Xiu Xian Jie, Liwan Qu, Guangzhou Shi.

  • Where are Miniso offices?

    Miniso has an office in Guangzhou Shi.

  • How many offices does Miniso have?

    Miniso has 1 office.