MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products including household goods, apparel and food. Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.” MUJI is based on three core principles, which remain unchanged to this day: 1. Selection of materials 2. Streamlining of processes 3. Simplification of packages MUJI's products, born from an extremely rational manufacturing process, are succinct, but they are not in the minimalist style. That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.
Company Growth (employees)
New York, US
Size (employees)
157 (est)
MUJI was founded in 2006 and is headquartered in New York, US

MUJI Office Locations

MUJI has offices in New York and Toshima
New York, US (HQ)
New York Times Bldg 620 8th Ave
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MUJI Financials and Metrics

Summary Metrics

Founding Date


MUJI's Web-traffic and Trends

MUJI Online and Social Media Presence

MUJI News and Updates

MUJI goes to great lengths to prove that generic is actually better

Japanese lifestyle brand MUJI started as a revolt against heavily-branded imported goods so common in the 1980s. It originated from the supermarket chain called Seiyu, which introduced a line of nine household products and 31 food items called Mujirushi Ryōhin or No Brand Quality Goods with the tagl…

MUJI Company Life and Culture

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