LightInTheBox operates as an online retail company worldwide. It provides apparel products, including customized, special occasion, and fast fashion apparel products; and other general merchandise products, such as accessories and gadgets, home and garden products, electronics and communication devices, and other products. The company offers its products through lightinthebox.com, miniinthebox.com, ouku.com, and other websites, as well as through mobile applications; and sells its products through online marketplace platforms. It also provides logistic and marketing services and mobile application software development and information technology support services.