![]() Milk Makeup Milk Makeup is a developer of natural on-the-go cosmetics designed to allow users to change their look in minutes. | ![]() Brand Architekts Brand Architekts (formerly Swallowfield) is a company operating brands in the beauty sector. | ![]() e.l.f. Cosmetics e.l.f. Cosmetics is a cosmetics company producing eye, lip, and face makeup, beauty tools and accessories, and skincare products. | |||
Founding Date | Founding Date 2015 | Founding Date 1993 | Founding Date 2004 | Founding Date 1964 | Founding Date 2015 |
Type | Type Private | Type Subsidiary | Type Subsidiary | Type Public | Type Private |
Tags | |||||
Locations | Locations New York, US HQ | Locations Teddington, GB HQ | Locations Oakland, US HQ | Locations Denton, US HQ | Locations New York, US HQ Burlington, US |
Employees | Employees 4693% increase | Employees 45 | Employees N/A | Employees 30,050 | Employees 1201% decrease |
Financial | |||||
Revenue (est.) | Revenue (est.) N/A | Revenue (est.) £17m (FY, 2024) | Revenue (est.) N/A | Revenue (est.) $3.7b (FY, 2025) | Revenue (est.) N/A |
Cost of goods | Cost of goods N/A | Cost of goods £8.9m (FY, 2024) | Cost of goods N/A | Cost of goods $1.8b (FY, 2025) | Cost of goods N/A |
Gross profit | Gross profit N/A | Gross profit £8.1m (FY, 2024) | Gross profit N/A | Gross profit $1.9b (FY, 2025) | Gross profit N/A |
Net income | Net income N/A | Net income (£1.4m) (FY, 2024) | Net income N/A | Net income $195.9m (FY, 2025) | Net income N/A |
Operating ⚠ | |||||
Stores | Stores N/A | Stores N/A | Stores 19 (Aug, 2017) | Stores 5.2 k (Q3, 2017) | Stores N/A |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 6 (Apr, 2020) | Trademarks (US) 215 (FY, 2016) | Trademarks (US) N/A |
Funding | |||||
Total funding raised | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 30k | Total funding raised $ 60m |

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