Milk Makeup competitorsClear all

Milk Makeup's top competitors include Swallowfield, e.l.f. Cosmetics, Sally Beauty and Pat McGrath Labs.
Milk Makeup
Milk Makeup
Milk Makeup is a developer of natural on-the-go cosmetics designed to allow users to change their look in minutes.
Swallowfield
Swallowfield
Swallowfield engages in the development, formulation and supply of personal care and beauty products.
e.l.f. Cosmetics
e.l.f. Cosmetics
e.l.f. Cosmetics is a company that engages in the retail sale of beauty products for eyes, lips and face.
Sally Beauty
Sally Beauty
Sally Beauty is a specialty retailer and distributor of professional beauty supplies.
Pat McGrath Labs
Pat McGrath Labs
Pat McGrath Labs is a manufacturer of makeup products.
Founding Date
Founding Date
2015
Founding Date
1876
Founding Date
2004
Founding Date
1964
Founding Date
2015
Type
Type
Private
Type
Public
Type
Public
Type
Public
Type
Private
Tags
Locations
Locations
New York, US HQ
Locations
Longueuil, CA HQ
Tábor, CZ
Hoboken, US
Locations
Oakland, US HQ
Locations
Denton, US HQ
Locations
New York, US HQ
Burlington, US
Employees
Employees
1182% decrease
Employees
5913% increase
Employees
2776% increase
Employees
30,050
Employees
1321% increase
Valuation ($)
Valuation ($)
N/A
Valuation ($)
71.1 m
Valuation ($)
911 m
Valuation ($)
1.2 b
Valuation ($)
N/A
Twitter followers
Twitter followers
59 k
Twitter followers
N/A
Twitter followers
480.4 k
Twitter followers
64.1 k
Twitter followers
843.7 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
60
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
791
Number of tweets (last 30 days)
99
Number of tweets (last 30 days)
155
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
57.8
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
13.4
Average likes per tweet (last 30 days)
1.8
Average likes per tweet (last 30 days)
60.2
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
95%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
76.49%
Percentage of tweets with engagement (last 30 days)
50.51%
Percentage of tweets with engagement (last 30 days)
95.48%
Alexa Website Rank
Alexa Website Rank
186409
Alexa Website Rank
N/A
Alexa Website Rank
61330
Alexa Website Rank
231707
Alexa Website Rank
183046
Employee Rating
Employee Rating
N/A
Employee Rating
2.8
Employee Rating
4.7
Employee Rating
N/A
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
N/A
Revenue (est.)
£73.9m (FY, 2018)
Revenue (est.)
$282.9m (FY, 2020)
Revenue (est.)
$3.9b (FY, 2019)
Revenue (est.)
N/A
Cost of goods
Cost of goods
N/A
Cost of goods
£60.3m (FY, 2018)
Cost of goods
$101.7m (FY, 2020)
Cost of goods
$2b (FY, 2019)
Cost of goods
N/A
Gross profit
Gross profit
N/A
Gross profit
£13.7m (FY, 2018)
Gross profit
$181.1m (FY, 2020)
Gross profit
$1.9b (FY, 2019)
Gross profit
N/A
Net income
Net income
N/A
Net income
£3.6m (FY, 2018)
Net income
$17.9m (FY, 2020)
Net income
$271.6m (FY, 2019)
Net income
N/A

Operating

Stores
Stores
N/A
Stores
N/A
Stores
19 (Aug, 2017)
Stores
5.2 k (Q3, 2017)
Stores
N/A
Trademarks (US)
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
6 (Apr, 2020)
Trademarks (US)
215 (FY, 2016)
Trademarks (US)
N/A

Funding

Total funding raised
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 135.1m
Total funding raised
$ 30k
Total funding raised
$ 60m
For sources of this data, please see the company profile

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Swallowfield
HQ
Longueuil, CA
Employees
591↑ 3% increase

Swallowfield engages in the development, formulation and supply of personal care and beauty products.

View company
e.l.f. Cosmetics
HQ
Oakland, US
Employees
277↑ 6% increase

e.l.f. Cosmetics is a company that engages in the retail sale of beauty products for eyes, lips and face.

View company
Sally Beauty
HQ
Denton, US
Employees
30,050

Sally Beauty is a specialty retailer and distributor of professional beauty supplies.

View company
Pat McGrath Labs
HQ
New York, US
Employees
132↑ 1% increase

Pat McGrath Labs is a manufacturer of makeup products.

View company