OverviewSuggest Edit

e.l.f. Cosmetics is a company that engages in the retail sale of beauty products for eyes, lips, and face. It sells its products through e.l.f. stores, retail and drug stores, and food and specialty retail channels, as well as through e-commerce platforms.

TypePublic
Founded2004
HQOakland, CA, US
Websiteelfcosmetics.com
Employee Ratings4.8

Latest Updates

Employees (est.) (Dec 2018)277(+6%)
Revenue (FY, 2020)$282.9 M(+6%)
Share Price (Apr 2021)$27
Cybersecurity ratingBMore

Key People/Management at e.l.f. Cosmetics

Tarang P. Amin

Tarang P. Amin

Chairman and Chief Executive Officer
Kory A. Marchisotto

Kory A. Marchisotto

Senior Vice President, Chief Marketing Officer
Josh Franks

Josh Franks

Senior Vice President, Operations
Richard F. Baruch

Richard F. Baruch

Senior Vice President, Chief Commercial Officer
Scott K. Milsten

Scott K. Milsten

Senior Vice President, General Counsel and Chief People Officer
Mandy Fields

Mandy Fields

Senior Vice President, Chief Financial Officer
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e.l.f. Cosmetics Office Locations

e.l.f. Cosmetics has offices in Oakland and Mountain View
Oakland, CA, US (HQ)
570 10th St
Mountain View, CA, US
1600 Amphitheatre Pkwy
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e.l.f. Cosmetics Financials and Metrics

e.l.f. Cosmetics Revenue

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e.l.f. Cosmetics's revenue was reported to be $282.85 m in FY, 2020
USD

Revenue (Q3, 2021)

88.6m

Gross profit (Q3, 2021)

57.1m

Gross profit margin (Q3, 2021), %

64.5%

Net income (Q3, 2021)

4.3m

EBIT (Q3, 2021)

6.3m

Market capitalization (5-Apr-2021)

1.4b

Closing stock price (5-Apr-2021)

27.0

Cash (31-Dec-2020)

35.4m

EV

1.5b
e.l.f. Cosmetics's current market capitalization is $1.4 b.
Annual
USDFY, 2017FY, 2018FY, 2019FY, 2020

Revenue

229.6m269.9m267.4m282.9m

Revenue growth, %

18%(1%)

Cost of goods sold

97.3m105.5m104.7m101.7m

Gross profit

132.2m164.4m162.7m181.1m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Revenue

60.6m55.9m71.9m65.9m59.1m63.9m59.8m67.6m80.8m64.5m72.4m88.6m

Cost of goods sold

22.3m20.0m29.0m25.7m22.4m24.9m22.6m24.3m28.2m21.2m25.2m31.4m

Gross profit

38.2m35.9m42.9m40.2m36.6m39.0m37.2m43.3m52.5m43.3m47.1m57.1m

Gross profit Margin, %

63%64%60%61%62%61%62%64%65%67%65%64%
Annual
USDFY, 2017FY, 2018FY, 2019FY, 2020

Cash

15.3m10.1m51.2m46.2m

Accounts Receivable

37.8m44.6m36.7m29.7m

Prepaid Expenses

2.4m6.3m7.5m10.3m

Inventories

69.4m62.7m46.3m46.2m
Quarterly
Annual
USDFY, 2017FY, 2018FY, 2019FY, 2020

Net Income

5.3m33.5m15.5m17.9m

Depreciation and Amortization

13.2m14.5m17.9m22.8m

Inventories

(38.0m)6.7m16.3m(435.0k)

Accounts Payable

43.1m(25.5m)(10.3m)6.0m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Net Income

2.2m6.1m12.0m690.0k1.9m5.9m3.7m10.2m18.2m1.5m2.0m6.3m

Depreciation and Amortization

3.7m7.1m10.7m4.3m8.7m12.9m5.2m11.2m16.9m6.4m12.6m18.8m

Inventories

(7.5m)(2.9m)5.8m951.0k2.8m9.3m(7.2m)(7.1m)(4.6m)(6.5m)(18.3m)(22.4m)

Accounts Payable

(31.4m)(40.3m)(34.1m)(16.9m)(18.9m)(15.5m)2.2m4.2m17.6m5.9m8.0m11.4m
USDFY, 2016

Revenue/Employee

922.0k

Debt/Equity

1.2 x

Debt/Assets

0.4 x

Financial Leverage

2.9 x
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e.l.f. Cosmetics Operating Metrics

e.l.f. Cosmetics's Stores was reported to be 19 in Aug, 2017.
FY, 2017Aug, 2017FY, 2018FY, 2019Feb, 2019Apr, 2020

Stores

19

Stores Closed

22

Trademarks (US)

6

Yearly Unique Website Visitors

25 m28 m31 m
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e.l.f. Cosmetics Acquisitions / Subsidiaries

Company NameDateDeal Size
W3LL PEOPLEFebruary 25, 2020$27 m
e.l.f. (Shanghai) Trading Co.
J.A. China Holdings

e.l.f. Cosmetics Revenue Breakdown

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e.l.f. Cosmetics revenue breakdown by geographic segment: 10.0% from International and 90.0% from U.S.

Human Capital Metrics

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e.l.f. Cosmetics Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

SecurityScorecard logo

e.l.f. Cosmetics Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

e.l.f. Cosmetics Online and Social Media Presence

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e.l.f. Cosmetics News and Updates

Overnight Face Mask Market Major Key Players Are L'Oréal Paris, Laniege, e.l.f. Cosmetics, The Body Shop, Innisfree, Peter Thomas Roth Labs, Lotus Herbals

Latest Research: 2019 Global Overnight Face Mask Market Report Posted via Industry Today. Follow us on Twitter @IndustryToday

How Mentors, Teamwork And Lessons From Failure Led To Success For CEO Of e.l.f. Cosmetics

Tarang Amin, CEO of e.l.f. Cosmetics, and former President, Chief Executive Officer and Director of Schiff Nutrition, discusses his formative years, important mentors, team building strategies, and the role of failure plays in success.

e.l.f. Cosmetics Blogs

Mai’s Top 5 “Ride or Die” Products

I’m not usually a “Ride or Die” chick – ask my hubby, he’ll tell you- I like to try all the new things. That said, I am so glad that e.l.f. cosmetics has created so many of my personal ride or die products that always have my back- and for a great deal! Keep reading […] The post Mai’s Top 5 “Ride or…

Lyubov Gives Us the Secret to her Glowy Summer Makeup Routine

Hi! My name is Lyubov. I was born and raised in Ukraine. Since I was very little, I have always had passion for makeup and beauty. I have vivid memories of taking my mom’s eyeshadow palettes and just putting it on my eyelids, or putting lipsticks on my lips- just imagine a 5 year old playing with al…

We Got That New New NEW Mascara

We’re all on the hunt for our holy grail mascara, am I right? I’ve been searching my whole life for a formula that gives me non-clumpy volume while holding a curl, and won’t smudge or transfer under my eyes. It seems like a simple enough mission, but I’ve tried and thrown away countless sad, disappo…

Do it for the animals! #crueltyfree

We’re all major animal lovers here at e.l.f. All of our products are vegan and cruelty free, and we couldn’t imagine it otherwise. That’s why this month, we’ve partnered with 5 like-minded influencers to support the cause. From July 11th-31st, we’ll be donating 10% of proceeds from their favorite e.…

How to Waterproof Your Makeup (no, seriously!)

Summer is finally here! And if you’re a makeup wearer, you are well aware. Makeup + humidity + sweat does not equal a good time. So if you’re looking to summer-proof your makeup, you are in the right blog post! With a few smart hacks and the right products, your makeup will stay looking fresh […] Th…

Primer: What’s the deal and where do I start?

Everyone knows the secret to long-lasting makeup is all in the prep. If your skin is hydrated and primed, your makeup WILL stay looking fresh for longer, bible. Primer is basically spackle for your face- it smooths everything out, and acts as a grippy base for makeup to stick to. Pretty cool, right?…
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e.l.f. Cosmetics Frequently Asked Questions

  • When was e.l.f. Cosmetics founded?

    e.l.f. Cosmetics was founded in 2004.

  • Who are e.l.f. Cosmetics key executives?

    e.l.f. Cosmetics's key executives are Tarang P. Amin, Kory A. Marchisotto and Josh Franks.

  • How many employees does e.l.f. Cosmetics have?

    e.l.f. Cosmetics has 277 employees.

  • What is e.l.f. Cosmetics revenue?

    Latest e.l.f. Cosmetics annual revenue is $282.9 m.

  • What is e.l.f. Cosmetics revenue per employee?

    Latest e.l.f. Cosmetics revenue per employee is $1 m.

  • Who are e.l.f. Cosmetics competitors?

    Competitors of e.l.f. Cosmetics include Bioera, Korres and Milk Makeup.

  • Where is e.l.f. Cosmetics headquarters?

    e.l.f. Cosmetics headquarters is located at 570 10th St, Oakland.

  • Where are e.l.f. Cosmetics offices?

    e.l.f. Cosmetics has offices in Oakland and Mountain View.

  • How many offices does e.l.f. Cosmetics have?

    e.l.f. Cosmetics has 2 offices.