e.l.f. Cosmetics is a cosmetics company producing eye, lip, and face makeup, beauty tools and accessories, and skincare products. It offers eyeshadows, eyebrow makeup, lipsticks, face primers, foundations, concealers, blushes, bronzers, face brushes, skincare tools, etc. The company distributes its products through food, drug, mass, department, and online stores, and direct and specialty channels.