Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available. Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products. 
New York, US
Size (employees)
324 (est)-3%
Birchbox was founded in 2010 and is headquartered in New York, US
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Key People/Management at Birchbox

Katia Beauchamp

Katia Beauchamp

Co-Founder, CEO
Hayley Barna

Hayley Barna

Mollie Chen

Mollie Chen

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Birchbox Office Locations

Birchbox has offices in Barcelona, London and New York
New York, US (HQ)
28 E 28th Street
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Birchbox Financials and Metrics

Summary Metrics

Birchbox's latest funding round in May 2018 was reported to be $15 m. In total, Birchbox has raised $101.9 m
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Birchbox Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
JolieBox September 13, 2012

Human Capital Metrics

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Birchbox Online and Social Media Presence

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Birchbox News and Updates

Basically, no one wanted to buy Birchbox

The company hoped to disrupt the beauty business by modernizing the experience of discovering new products at a department store’s beauty counter. It turns out, Birchbox wasn’t a very good investment.Read Full Story

Michelle Wolf, Maverick, Birchbox: Broadsheet for May 2nd

Fortune's daily newsletter for and about powerful women.

Birchbox ownership changes hands after beauty business does recap

Beauty-in-a-box brand Birchbox has changed up its ownership structure. The New York-based startup, which has raised almost $90 million in funding from noted venture firms like Accel Partners and First Round Capital, has a new majority owner in hedge fund Viking Global, sources confirm to TechCrunch.…

Target is selling a $7 beauty box — and big brands like Birchbox should be concerned

Target is the latest retailer to start selling a monthly beauty box of trending makeup. Each box costs $7, and people seem to love them. Walmart also sells a $5 box. Big-name brands like Sephora and Birchbox should be concerned. Last month, Target started selling monthly beauty boxes of trending…
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Birchbox Company Life and Culture

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