Birchbox competitorsClear all

Birchbox's top competitors include Xyb2b, e.l.f. Cosmetics, Argos, Nykaa and Space NK.
Birchbox
Birchbox
Birchbox is a company that develops a discovery commerce platform offering a personalized method for discovering, learning and shopping for beauty products in the market.
Xyb2b
Xyb2b
Xyb2b.com is a cross-border B2B e-commerce platform.
e.l.f. Cosmetics
e.l.f. Cosmetics
e.l.f. Cosmetics is a company that engages in the retail sale of beauty products for eyes, lips and face.
Argos
Argos
Argos is an online retail store that offers a range of consumer products in the U.K. and Ireland.
Nykaa
Nykaa
Nykaa is an operator of an e-commerce portal designed to sell cosmetics and beauty products online.
Space NK
Space NK
Space NK operates a chain of beauty boutique stores.
Founding Date
Founding Date
2010
Founding Date
2015
Founding Date
2004
Founding Date
1972
Founding Date
2012
Founding Date
1993
Type
Type
Subsidiary
Type
Private
Type
Public
Type
Subsidiary
Type
Private
Type
Private
Tags
Locations
Locations
New York, US HQ
Paris, FR
Barcelona, ES
London, GB
Locations
Shenzhen, CN HQ
Locations
Oakland, US HQ
Mountain View, US
Locations
Milton Keynes, GB HQ
Locations
Mumbai, IN HQ
Locations
London, GB HQ
London, GB
New York, US
Employees
Employees
152
Employees
393% decrease
Employees
2776% increase
Employees
3,000
Employees
1,3735% increase
Employees
4751% decrease
Valuation ($)
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
1.5 b
Valuation ($)
N/A
Valuation ($)
1.2 b
Valuation ($)
N/A
Twitter followers
Twitter followers
162.8 k
Twitter followers
N/A
Twitter followers
499.6 k
Twitter followers
268.6 k
Twitter followers
35.6 k
Twitter followers
36.3 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
11
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
371
Number of tweets (last 30 days)
81
Number of tweets (last 30 days)
839
Number of tweets (last 30 days)
50
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
0.6
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
40.8
Average likes per tweet (last 30 days)
22.8
Average likes per tweet (last 30 days)
0
Average likes per tweet (last 30 days)
1.2
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
36.36%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
70.89%
Percentage of tweets with engagement (last 30 days)
20.99%
Percentage of tweets with engagement (last 30 days)
4.77%
Percentage of tweets with engagement (last 30 days)
36%
Alexa Website Rank
Alexa Website Rank
81858
Alexa Website Rank
352110
Alexa Website Rank
62357
Alexa Website Rank
3550
Alexa Website Rank
4815
Alexa Website Rank
122459
Employee Rating
Employee Rating
3.4
Employee Rating
N/A
Employee Rating
4.8
Employee Rating
3.5
Employee Rating
3.6
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
$200m (Y, 2015)
Revenue (est.)
N/A
Revenue (est.)
$282.9m (FY, 2020)
Revenue (est.)
£4.3b (FY, 2017)
Revenue (est.)
N/A
Revenue (est.)
£102.9m (FY, 2018)
Cost of goods
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$101.7m (FY, 2020)
Cost of goods
£3.3b (FY, 2017)
Cost of goods
N/A
Cost of goods
£47.4m (FY, 2018)
Gross profit
Gross profit
N/A
Gross profit
N/A
Gross profit
$181.1m (FY, 2020)
Gross profit
£1b (FY, 2017)
Gross profit
N/A
Gross profit
£55.5m (FY, 2018)
Net income
Net income
N/A
Net income
N/A
Net income
$17.9m (FY, 2020)
Net income
(£6.6m) (FY, 2017)
Net income
N/A
Net income
£4.9m (FY, 2018)

Operating

Stores
Stores
N/A
Stores
N/A
Stores
19 (Aug, 2017)
Stores
800 (Sep, 2018)
Stores
N/A
Stores
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
$ 100m (over 1 year ago)
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 8.9m (about 1 year ago)
Latest funding round
N/A
Total funding raised
Total funding raised
$ 86.9m
Total funding raised
$ 149.4m
Total funding raised
$ 135.1m
Total funding raised
N/A
Total funding raised
$ 100.9m
Total funding raised
N/A
For sources of this data, please see the company profile

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Xyb2b
HQ
Shenzhen, CN
Employees
39↓ 3% decrease

Xyb2b.com is a cross-border B2B e-commerce platform.

View company
e.l.f. Cosmetics
HQ
Oakland, US
Employees
277↑ 6% increase

e.l.f. Cosmetics is a company that engages in the retail sale of beauty products for eyes, lips and face.

View company
Argos
HQ
Milton Keynes, GB

Argos is an online retail store that offers a range of consumer products in the U.K. and Ireland.

View company
Nykaa
HQ
Mumbai, IN
Employees
1,373↑ 5% increase

Nykaa is an operator of an e-commerce portal designed to sell cosmetics and beauty products online.

View company