Our founders bootstrapped their first company in 2010, growing it to #244 on the Inc. 5000 list of America’s fastest-growing private companies. In the process, we developed our playbook of repeatable strategies Metric Collective utilizes to build and grow its portfolio: identify customer needs technology can address, iterate rapidly to deliver products that meet those needs, and apply data-driven marketing techniques to profitably scale the solutions that achieve traction - as proven by the only metric that matters, customers' willingness to pay.