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Bizible was founded in 2011 by former Microsoft / Bing advertising veterans Aaron Bird and Peter Thompson. Our patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so they can easily measure and optimize marketing by return-on-investment.

Bizible is a proud alumni of Techstars (Seattle 2012) and is backed by Madrona Venture Group, MHS capital, and Rob Glaser.

HQSeattle, US
Employee Ratings4.9

Latest Updates

Employees (est.) (Oct 2020)32(+4%)
Cybersecurity ratingBMore

Key People/Management at Bizible

Aaron Bird

Aaron Bird

Co-Founder, CEO
Peter Thompson

Peter Thompson

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Bizible Office Locations

Bizible has an office in Seattle
Seattle, US (HQ)
830 4th Ave S #400
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Bizible Financials and Metrics

Summary Metrics

Founding Date


Bizible total Funding

$37.8 m

Bizible latest funding size

$19 m

Time since last funding

a year ago

Bizible investors

Bizible's latest funding round in June 2019 was reported to be $19 m. In total, Bizible has raised $37.8 m
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Bizible Cybersecurity Score

Cybersecurity ratingPremium dataset



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Bizible Online and Social Media Presence

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Bizible News and Updates

Marketing Attribution Software Market 2019 Global Analysis By Key Players – Bizible, LeanData, Marketing Evolution, Kvantum, IBM, FunnelWise, Alphabet

WiseGuyReports.Com Publish a New Market Research Report On –“ Marketing Attribution Software Market 2019 Global Analysis By Key Players – Bizible, LeanData, Marketing Evolution, Kvantum, IBM, FunnelWise, Alphabet”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Bizible Blogs

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams.  We're working on a set of benchmarks for all B2B marketing cha…

[Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

I had the chance to read Engage to Win by Steve Lucas, the CEO of Marketo (which is Bizible’s parent company). It shatters decades of thinking on marketing execution. The world has changed drastically in just the last few years. It’s become saturated with channels, messages, expectatio…

Moving Marketing from Cost Center to Revenue Center (Survey Data)

One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights. A great question this year was: What is m…

How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

How do you track where a deal originates? It’s a perennial challenge for marketers, and one that is not easily solved. Relying on one field, or even a set of fields, to associate where a deal came from does not capture the whole story. What about all the interactions that weren’t first o…

Introducing the 2018 State of Pipeline Marketing Report

Pipeline Marketing, the methodology that focuses on impacting the entire funnel rather than just the top, is being embraced by more B2B marketers and B2C marketers with sales teams than ever. Metrics that capture more of the funnel—sales opportunities, pipeline, and revenue—are increasin…

Job Board: Connecting Revenue-Focused Marketers to Revenue-Focused Companies

At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue.
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Bizible Frequently Asked Questions

  • When was Bizible founded?

    Bizible was founded in 2011.

  • Who are Bizible key executives?

    Bizible's key executives are Aaron Bird and Peter Thompson.

  • How many employees does Bizible have?

    Bizible has 32 employees.

  • Who are Bizible competitors?

    Competitors of Bizible include Infectious Media, MarketVision Research and HMS Bergbau.

  • Where is Bizible headquarters?

    Bizible headquarters is located at 830 4th Ave S #400, Seattle.

  • Where are Bizible offices?

    Bizible has an office in Seattle.

  • How many offices does Bizible have?

    Bizible has 1 office.