Mattel competitorsClear all

Mattel's top competitors include Vtech, Spin Master, Funko and Hasbro.
Mattel
Mattel
Mattel is a children's entertainment company that specializes in the design and production of toys and consumer products.
Vtech
Vtech
VTech manufactures developmental stage-based electronic educational toys and games for children, and cordless phones.
Spin Master
Spin Master
Spin Master is a children's entertainment company producing toys, games, and entertainment properties.
Funko
Funko
Funko is a provider of consumer products to the pop culture enthusiast worldwide.
Hasbro
Hasbro
Hasbro is a play and entertainment company.
Founding Date
Founding Date
1945
Founding Date
1976
Founding Date
1994
Founding Date
1998
Founding Date
1923
Type
Type
Public
Type
Public
Type
Public
Type
Public
Type
Public
Tags
Locations
Locations
El Segundo, US HQ
Amstelveen, NL
East Aurora, US
Middleton, US
Locations
Hong Kong, HK HQ
Mount Waverley, AU
South Melbourne, AU
Richmond, CA
Shenzhen Shi, CN
Pelhřimov, CZ
Croissy, FR
see more
Locations
Toronto, CA HQ
Los Angeles, US
Locations
Everett, US HQ
Locations
Pawtucket, US HQ
Hong Kong, HK
Jersey, JE
Albany, US
Asheville, US
Austin, US
Baltimore, US
see more
Employees
Employees
24,00011% decrease
Employees
26,000
Employees
1,478
Employees
1,0069% increase
Employees
5,6003% decrease
Valuation ($)
Valuation ($)
7.3 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
1.1 b
Valuation ($)
13.4 b
Twitter followers
Twitter followers
192.6 k
Twitter followers
10.7 k
Twitter followers
26.9 k
Twitter followers
1.1 m
Twitter followers
242
Number of tweets (last 30 days)
Number of tweets (last 30 days)
271
Number of tweets (last 30 days)
7
Number of tweets (last 30 days)
18
Number of tweets (last 30 days)
498
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
25.9
Average likes per tweet (last 30 days)
0.9
Average likes per tweet (last 30 days)
20.3
Average likes per tweet (last 30 days)
710.8
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
74.91%
Percentage of tweets with engagement (last 30 days)
57.14%
Percentage of tweets with engagement (last 30 days)
83.33%
Percentage of tweets with engagement (last 30 days)
98.39%
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
36658
Alexa Website Rank
249877
Alexa Website Rank
180584
Alexa Website Rank
42796
Alexa Website Rank
28118
Employee Rating
Employee Rating
N/A
Employee Rating
3
Employee Rating
2.8
Employee Rating
2.7
Employee Rating
3.5

Financial

Revenue (est.)
Revenue (est.)
$4.6b (FY, 2020)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
$652.5m (FY, 2020)
Revenue (est.)
$5.5b (FY, 2020)
Cost of goods
Cost of goods
$2.3b (FY, 2020)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$403.4m (FY, 2020)
Cost of goods
$1.7b (FY, 2020)
Gross profit
Gross profit
$2.2b (FY, 2020)
Gross profit
N/A
Gross profit
N/A
Gross profit
$249.1m (FY, 2020)
Gross profit
$3.7b (FY, 2020)
Net income
Net income
$126.6m (FY, 2020)
Net income
N/A
Net income
N/A
Net income
$9.8m (FY, 2020)
Net income
$225.4m (FY, 2020)
For sources of this data, please see the company profile

View company profiles

Vtech
HQ
Hong Kong, HK
Employees
26,000

VTech manufactures developmental stage-based electronic educational toys and games for children, and cordless phones.

View company
Spin Master
HQ
Toronto, CA
Employees
1,478

Spin Master is a children's entertainment company producing toys, games, and entertainment properties.

View company
Funko
HQ
Everett, US
Employees
1,006↑ 9% increase

Funko is a provider of consumer products to the pop culture enthusiast worldwide.

View company
Hasbro
HQ
Pawtucket, US
Employees
5,600↓ 3% decrease

Hasbro is a play and entertainment company.

View company