Localytics brings app marketing and analytics together in one complete platform. The Company helps companies such as ESPN, eBay, Fox, and the New York Times to create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging.

Employee Rating

Parent CompanyUpland Software
HQBoston, MA, US
Cybersecurity ratingBMore
Localytics was founded in 2008 and is headquartered in Boston, MA, US

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Key People/Management at Localytics

Jude McColgan

Jude McColgan

Paul Fitzgerald

Paul Fitzgerald

Henry Cipolla

Henry Cipolla

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Localytics Office Locations

Localytics has offices in Boston, San Francisco and Chilworth
Boston, MA, US (HQ)
3 Center Plz
Boston, MA, US
294 Washington St
San Francisco, CA, US
201 Post St, San Francisco
Chilworth, GB
Mill Ln
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Localytics Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$69.8 m


In total, Localytics had raised $69.8 m. Localytics is a subsidiary of Upland Software

Localytics Acquisitions / Subsidiaries

Company NameDateDeal Size
TapglueMarch 08, 2017
SplitforceApril 14, 2015

Localytics Cybersecurity Score

Cybersecurity ratingPremium dataset



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Localytics Online and Social Media Presence

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Localytics Company Culture

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Localytics Blogs

Upland Acquires Second Street

Up your game with contests and interactive content through Second Street.

Upland Localytics App Privacy Details for the App Store

Learn about Upland Localytics' practices to ensure mobile app privacy as it pertains to apps that utilize Localytics and are available on Apple's App Store.

How Mobile Apps Kept Us Engaged on Election Night

The apps, notifications, and widgets that kept us in the know.

The Importance of Marketing Technology and Data in your CX Strategy

How well-integrated martech can benefit your customer experience.

4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience

Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability…

How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Brands are constantly on the hunt for the newest way to personalize their customer experience.
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Localytics Frequently Asked Questions

  • When was Localytics founded?

    Localytics was founded in 2008.

  • Who are Localytics key executives?

    Localytics's key executives are Jude McColgan, Paul Fitzgerald and Henry Cipolla.

  • How many employees does Localytics have?

    Localytics has 33 employees.

  • Who are Localytics competitors?

    Competitors of Localytics include Factual, Skyhook Wireless and Apptentive.

  • Where is Localytics headquarters?

    Localytics headquarters is located at 3 Center Plz, Boston.

  • Where are Localytics offices?

    Localytics has offices in Boston, San Francisco and Chilworth.

  • How many offices does Localytics have?

    Localytics has 4 offices.