itembase was founded in 2011 by Danish serial entrepreneur, Stefan Jørgensen and CTO Ramo Karahasan, in cooperation with a Berlin-based start-up incubator, Rheingau Founders. itembase is an online platform for hosting, enriching and providing product identity data. itembase helps sellers deliver their duties and buyers to easily access their rights in relation to a purchase. The platform automatically processes purchased products from various sources, including email, forwarded invoices and checkout integrations at web shops. Hereby receipts, warranties, manuals and many other data points are made available through the digital identity of the product. Sellers and buyers can free-of-charge host, send and receive their products in digital form. itembase generates revenues by charging sellers for apps that help them increase revenues, build customer retention and sell easier and better. One example app creates a product page for an eBay auction or a web shop automatically, another automatically integrates recommendations based on all hosted products. In other words, itembase enables both small and large merchants to work with similar tools and conditions as eCommerce giants like Amazon. The vision of itembase is to become “the online inventory for everyone and everything” and thereby disrupting the eCommerce market.