R2Net provides complete bespoke solutions for transitioning brick and mortar jewelry stores into thriving e-commerce retailers. 

R2Net robust e-commerce and supply chain platform connects the entire span of the diamond industry’s ecosystem, including manufacturers, retailers, and consumers. The Company's unique display technologies can help businesses to cut costs, lead times and increase conversion.

2Net owns and operates three distinct brands, James Allen, Segoma and Brio Animation Studio.

Employee Rating

Parent CompanySignet Jewelers
HQNew York, US
R2Net was founded in 2006 and is headquartered in New York, US
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R2Net Office Locations

R2Net has an office in New York
New York, US (HQ)
New York, NY 10017
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R2Net Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$165 m


In total, R2Net had raised $165 m. R2Net is a subsidiary of Signet Jewelers
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R2Net News and Updates

Francisco sells R2Net for $328 mln to Signet Jewelers

Francisco Partners said Sept. 18 that it has sold portfolio company R2Net to Signet Jewelers. In a separate release, Signet said it paid $328 million in cash. R2Net, of New York, owns online jewelry retailer JamesAllen.com and Segoma Imaging Technologies.
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R2Net Company Life and Culture

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R2Net Frequently Asked Questions

  • When was R2Net founded?

    R2Net was founded in 2006.

  • Who are R2Net competitors?

    Competitors of R2Net include Logiwa, BravoSolution and SimpleOrder.

  • Where is R2Net headquarters?

    R2Net headquarters is located at New York, NY 10017, New York.

  • Where are R2Net offices?

    R2Net has an office in New York.

  • How many offices does R2Net have?

    R2Net has 1 office.