Instagram Competitors and Similar CompaniesClear all

Instagram's competitors and similar companies include LinkedIn, TikTok, Pinterest, Snap and X.

	Instagram Instagram is a photo and video-sharing social networking service.	LinkedIn LinkedIn is a company that develops a social networking platform.	TikTok TikTok is a company that provides a social media platform.	Pinterest Pinterest is a company that develops a visual search and discovery platform.	Snap Snap (formerly known as Snapchat) is a technology company that develops a visual messaging application.	X X (formerly known as Twitter) is a company that provides a social networking platform.
Founding Date	Founding Date 2010	Founding Date 2003	Founding Date 2016	Founding Date 2010	Founding Date 2010	Founding Date 2006
Type	Type Subsidiary	Type Subsidiary	Type Subsidiary	Type Public	Type Public	Type Subsidiary
Tags	Tags Media & Entertainment content provider messaging photo sharing social networks video content	Tags Technology platform social networks	Tags Technology cloud services(SaaS)enterprise software platform video technology	Tags Technology messaging photo sharing platform social networks	Tags Technology messaging mobile app platform	Tags Technology messaging mobile app platform social networks
Locations	Locations Menlo Park, US HQ New York, US	Locations Sunnyvale, US HQ Melbourne, AU Sydney, AU Graz, AT Sao Paulo, BR Toronto, CA Beijing, CN see more	Locations Culver City, US HQ Buenos Aires, AR Sydney, AU São Paulo, BR Toronto, CA Vancouver, CA Bogotá, CO see more	Locations San Francisco, US HQ Sydney, AU São Paulo, BR Toronto, CA Paris, FR Berlin, DE Hamburg, DE see more	Locations Santa Monica, US HQ Sydney, AU Wien, AT Toronto, CA Beijing, CN Shenzhen, CN Paris, FR see more	Locations San Francisco, US HQ Bengaluru, IN Dublin, IE Tokyo, JP Seoul, KR Mexico City, MX Singapore, SG see more
Employees	Employees 39,3581% increase	Employees 23,705	Employees 75,3031% increase	Employees 4,66616% increase	Employees 5,2617% increase	Employees 1,1662% decrease
Valuation ($)	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 21.8 b	Valuation ($) 15.5 b	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $20b (Y, 2019)	Revenue (est.) $17.8b (FY, 2025)	Revenue (est.) N/A	Revenue (est.) $4.2b (FY, 2025)	Revenue (est.) $5.9b (FY, 2025)	Revenue (est.) $5.1b (FY, 2021)
Cost of goods	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods $841.5m (FY, 2025)	Cost of goods $2.7b (FY, 2025)	Cost of goods $1.8b (FY, 2021)
Gross profit	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit $3.4b (FY, 2025)	Gross profit $3.3b (FY, 2025)	Gross profit $3.3b (FY, 2021)
Net income	Net income N/A	Net income N/A	Net income N/A	Net income $416.9m (FY, 2025)	Net income ($460.5m) (FY, 2025)	Net income ($221.4m) (FY, 2021)
Operating ⚠
Daily Active Users	Daily Active Users N/A	Daily Active Users N/A	Daily Active Users N/A	Daily Active Users N/A	Daily Active Users 347 m (Q2, 2022)	Daily Active Users 152 m (Q4, 2019)
Quarterly ARPU (Europe)	Quarterly ARPU (Europe) N/A	Quarterly ARPU (Europe) N/A	Quarterly ARPU (Europe) N/A	Quarterly ARPU (Europe) $1.2 (FY, 2023)	Quarterly ARPU (Europe) $2 (Q2, 2022)	Quarterly ARPU (Europe) N/A
Quarterly ARPU (Rest of World)	Quarterly ARPU (Rest of World) N/A	Quarterly ARPU (Rest of World) N/A	Quarterly ARPU (Rest of World) N/A	Quarterly ARPU (Rest of World) $0.2 (FY, 2023)	Quarterly ARPU (Rest of World) $1 (Q2, 2022)	Quarterly ARPU (Rest of World) N/A
Quarterly ARPU (US & Canada)	Quarterly ARPU (US & Canada) N/A	Quarterly ARPU (US & Canada) N/A	Quarterly ARPU (US & Canada) N/A	Quarterly ARPU (US & Canada) $8.1 (FY, 2023)	Quarterly ARPU (US & Canada) $7.9 (Q2, 2022)	Quarterly ARPU (US & Canada) N/A
Trademark Applications (US)	Trademark Applications (US) 5 (Jan, 2024)	Trademark Applications (US) 7 (Jul, 2024)	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) 55 (Jan, 2024)
Trademarks (US)	Trademarks (US) 74 (Jan, 2024)	Trademarks (US) 71 (Jul, 2024)	Trademarks (US) N/A	Trademarks (US) N/A	Trademarks (US) N/A	Trademarks (US) 100 (Jan, 2024)
Funding
Total funding raised	Total funding raised $ 57.5m	Total funding raised $ 319.8m	Total funding raised N/A	Total funding raised $ 1.5b	Total funding raised $ 7.9b	Total funding raised $ 2.7b