Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

TypeSubsidiary
Parent CompanyFacebook
HQMenlo Park, US
Founded2010
Websiteinstagram.com
Instagram was founded in 2010 and is headquartered in Menlo Park, US
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Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO, Co-Founder
Mike Krieger

Mike Krieger

CTO, Co-Founder
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Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way
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Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Dec, 2016Apr, 2017Aug, 2017Sep, 2017Jun, 2018

Advertisers

2 m

Daily Active Users

300 m500 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b

Monthly Users (Instagram Direct)

375 m
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Human Capital Metrics

Instagram's employees are reported to be approximately 33% female and 67% male.
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Instagram Online and Social Media Presence

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Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.
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Instagram Company Life and Culture

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