Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

Parent Company
Menlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US
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Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO, Co-Founder
Mike Krieger

Mike Krieger

CTO, Co-Founder

Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way
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Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Sep, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Jul, 2017Aug, 2017Sep, 2017Nov, 2017

Active Business Profiles

15 m25 m


2 m

Daily Active Users

300 m500 m

Daily Active Users (Instagram Stories)

100 m150 m200 m250 m
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Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

Kim Kardashian Receives Future-Inspired Balmain Boots Fresh Off the Runway from Pal Olivier Rousteing

We hope the see Kim out and about rocking PVC thigh-high style soon.

A Cirque du Soleil performer plunged to his death during a Florida show — hours after he wrote 'it's time to go for it' on Instagram about the new act

Cirque du Soleil performer Yann Arnaud died after falling during a show in Florida on Saturday. Arnaud was an experienced performer and had been with Cirque for 15 years. He posted on Instagram about the new aerial straps routine before the show, saying "it's time to go for it." An experienced C…

Cirque Du Soleil Aerialist Dies After Falling During Show in Florida

Yann Arnaud was a 15-year veteran of the company.

How to Regram Photos on Instagram

Instagram doesn't make it easy, but that doesn't mean you can't do it.

Bella Hadid Rocks Head-to-Toe White Complete with Vegan High Top Sneakers

The supermodel goes monochromatic again.
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