Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

Parent Company
Menlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US
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Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO, Co-Founder
Mike Krieger

Mike Krieger

CTO, Co-Founder

Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way
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Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Dec, 2016Apr, 2017Aug, 2017Sep, 2017


2 m

Daily Active Users

300 m500 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m

Monthly Users (Instagram Direct)

375 m
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Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

To find digital happiness, mute almost everyone on Instagram

Instagram, for all its cute dog photos, makes people feel bad about themselves. The Facebook-owned app was even rated by teens as the social platform…

Why Instagram is the best window into Trump-era corruption

Twitter may be the president’s id, but the image-sharing platform better reflects the ethos of the Trump era—the conflicts of interest, the naked ambition. During the week of April 16, 2018, at Mar-a-Lago, President Donald J. Trump hosted Japan’s prime minister, Shinzo Abe. The founder and treasurer…

Nicki Minaj and Eminem say they're dating, but people think they're trolling hard

Nicki Minaj and Eminem are dating, apparently. Nicki posted a video on Instagram rapping to her verse in YG's single "Big Bank," captioning it with "Told'em I met Slim Shady. Bagged a EM!!!" The song also features Big Sean and 2 Chainz. SEE ALSO: Of course Elon Musk and Grimes spawned a beautiful …

Please enjoy this Instagram account that hilariously reimagines your favorite album covers

With every photo, there's always more than meets the eye.  Thankfully, there are good folks like Russian-based artist Igor Lipchanskiy who are here to help us expand what we think we know — at least when it comes to album covers.  Lipchanskiy takes the album art of artists like Prince or…
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