Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

Type
Subsidiary
Parent Company
Facebook
HQ
Menlo Park, US
Founded
2010
Instagram was founded in 2010 and is headquartered in Menlo Park, US

Key People at Instagram

Kevin Systrom

Kevin Systrom

CEO & Co-Founder
Mike Krieger

Mike Krieger

CTO & Co-Founder
Kristina Schake

Kristina Schake

Communications Director

Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way

Instagram Data and Metrics

Instagram Summary

In total, Instagram had raised $115 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Sep, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Aug, 2017

Monthly Active Users

200 m300 m400 m500 m600 m700 m

User Retention Rate

4.3%4.5%4.4%5.5%

Daily Active Users (Instagram Stories)

100 m150 m200 m250 m

Daily Active Users

300 m

Monthly Users (Instagram Direct)

375 m

Traffic Overview of Instagram

Instagram Online and Social Media Presence

Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

Instagram's new update adds a fun new way to reply to direct messages

Instagram isn't just about posting selfies or artsy photos. The Facebook-owned app has been building out its direct messaging capabilities, and the company just revealed a new feature that'll help transform the app into something users will want to use all day, every day. SEE ALSO: Instagram is …

Instagram’s new Direct replies are basically threaded messaging for photos

Instagram’s Direct messages are becoming a bit more powerful. Following the addition of threaded conversations earlier this week, you can now directly reply to specific individual photos or videos shared with you with your own media Basically, when you tap the reply button on a photo or video in Dir…

Bill Gates becomes Instagram’s newest member

Move over Amazon CEO Jeff Bezos, you’re number two on Instagram. Well, only if we’re measuring bank accounts. Bill Gates joined Instagram today, making Jeff Bezos not only the second richest person in the world but also on the popular photo sharing platform. Gates, whose handle is thisisbillgates, t…

Behold this Instagrammer's Supreme and Louis Vuitton Ferrari

When you're rich, you can do whatever you want. While some choose to line up and spend thousands on a collaboration between Supreme and Louis Vuitton, others would rather have the brands on their Ferrari.  SEE ALSO: The $17,000 fidget spinner every rich kid on Instagram needs As 15-year-old Duba…

7 hilarious Instagrams that will make you feel better about your dating drama

Whether you're single, in a relationship, or in something that sort of falls in between, navigating romance in our modern times can be really stressful.   So if you need some sweet comic relief from all the ceaseless swiping, get ready to bless your Instagram feed with memes, comics, and screens…
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Instagram Company Life and Culture

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