Instagram is a photo and video-sharing social networking service. It offers a mobile app that allows users to upload photos and videos. The account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, view trending content, and follow other users to add their content to a feed.
Parent CompanyMeta
HQMenlo Park, CA, US
Cybersecurity ratingBMore
Instagram was founded in 2010 and is headquartered in Menlo Park, CA, US
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Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

Mike Krieger

Mike Krieger

Justin Osofsky

Justin Osofsky

Chief Operating Officer
Vishal Shah

Vishal Shah

VP of Product
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Instagram Office Locations

Instagram has offices in Menlo Park, New York, San Francisco, São Paulo and in 3 other locations
Menlo Park, CA, US (HQ)
1 Hacker Way
New York, NY, US
770 Broadway
San Francisco, CA, US
181 Fremont Street, 181 Fremont St, San Francisco
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Instagram Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$57.5 m


In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Meta

Instagram Revenue

Instagram's revenue was reported to be $12 b in Y, 2018 which is a 192.7% increase from the previous period.
USDY, 2017EY, 2018E



Revenue growth, %

USDY, 2017


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Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Sep, 2017Jun, 2018


2 m

Daily Active Users

300 m500 m

Daily Active Users, Instagram Stories

100 m150 m200 m250 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b

Human Capital Metrics

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Instagram Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Instagram Online and Social Media Presence

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Instagram Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Instagram News and Updates


Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

Instagram is now testing an AI system that will scan people’s faces for their age

Meta Platforms Inc.-owned Instagram said today that it is currently testing some new technologies to help it verify people’s age, including an artificial intelligence tool that might be able to tell folks how old they are. People who use Instagram should be at least 13 years of age, but this has no…

Instagram testing new ways for teens to verify they're 18 years old, including video selfies

Instagram announced Thursday that it's testing new options for users to verify that they are 18 years old, including video selfies.

Instagram tests a new feature to quickly share notes with friends

Instagram is experimenting with another new feature that would allow usersto  post disappearing content. The feature, called Notes, allows users to post quick notes, like announcements, to their “Close Friends” circle or to followers who also follow them. Unlike Twitter’s new Notes feature, which al…

Instagram tests new age verification tools for 18 and over accounts, including video selfies

Instagram has been tinkering for years looking for better ways to manage and engage with younger and older users — not just to be more compliant with regulations, but to better target age-appropriate and relevant content and advertising to them. In the latest move, the Meta-owned platform is testing…

Instagram to crack down on young users who lie about their age

Instagram is the latest platform to launch new tools aimed at enforcing its age policies, as kids' screen time rises and regulators threaten greater scrutiny of social media's effects on children.Why it matters: Social media giants are grappling with how to determine with certainty the age of their …
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Instagram Frequently Asked Questions

  • When was Instagram founded?

    Instagram was founded in 2010.

  • Who are Instagram key executives?

    Instagram's key executives are Kevin Systrom, Mike Krieger and Justin Osofsky.

  • How many employees does Instagram have?

    Instagram has 18,039 employees.

  • What is Instagram revenue?

    Latest Instagram annual revenue is $12 b.

  • What is Instagram revenue per employee?

    Latest Instagram revenue per employee is $665.2 k.

  • Who are Instagram competitors?

    Competitors of Instagram include LinkedIn, TikTok and Pinterest.

  • Where is Instagram headquarters?

    Instagram headquarters is located at 1 Hacker Way, Menlo Park.

  • Where are Instagram offices?

    Instagram has offices in Menlo Park, New York, San Francisco, São Paulo and in 3 other locations.

  • How many offices does Instagram have?

    Instagram has 7 offices.