Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

Parent Company
Menlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US
Report incorrect company information

Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO, Co-Founder
Mike Krieger

Mike Krieger

CTO, Co-Founder
Show more

Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way
Show all (1)
Report incorrect company information

Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Dec, 2016Apr, 2017Aug, 2017Sep, 2017Jun, 2018


2 m

Daily Active Users

300 m500 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b

Monthly Users (Instagram Direct)

375 m
Show all operating metrics

Human Capital Metrics

Instagram's employees are reported to be approximately 33% female and 67% male.
Embed Graph
Show all human capital metrics
Report incorrect company information

Instagram Online and Social Media Presence

Embed Graph
Report incorrect company information

Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

Want a Job in Marketing?

As brands continue to invest in digital marketing, career opportunities within the field continue to grow.

Learn the New Essentials of Video Marketing

With the recent launch of IGTV, insider knowledge on video and live functions on social media is more relevant than ever to optimise your marketing outreach.

Kim Kardashian Has Been Trolling Herself On Instagram And It's Amazing

Give her sense of humour the credit it deserves. View Entire Post ›

Fans showed up in costume at Comic-Con to support 'Star Wars' actress Kelly Marie Tran, who was harassed online for months

After months of sexist and racist harassment online, Kelly Marie Tran, who plays Rose Tico in the Star Wars films, wiped her Instagram account in June. At San Diego Comic Con Saturday, a #RallyforRose showed support for Tran, and addressed the toxic Star Wars fans who harassed her online.  The ral…

Migos Rapper Offset Arrested In Georgia On Felony Gun Charges

Offset's lawyer told TMZ that "people in his genre become a target for law enforcement."
Show more
Report incorrect company information

Instagram Company Life and Culture

Report incorrect company information