Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

Parent Company
Menlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US

Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO & Co-Founder
Mike Krieger

Mike Krieger

CTO & Co-Founder
Kristina Schake

Kristina Schake

Communications Director

Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way

Instagram Financials and Metrics

Instagram Summary

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Sep, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Aug, 2017Sep, 2017

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m

User Retention Rate


Daily Active Users (Instagram Stories)

100 m150 m200 m250 m

Daily Active Users

300 m500 m
Show all operating metrics

Traffic Overview of Instagram

Instagram Online and Social Media Presence

Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

Kevin Hart responded to The Rock's workout bragging and well, he tried

There's never a dull moment with these two.  Last week Dwayne "The Rock" Johnson posted a video of himself working out with heavy chains around his neck. No big deal or anything.  He explained in the video, "Putting in work. Big dogs eat. Little crying puppies stay on the porch."  In his caption, …

Instagram Sees a Shocking User Surge, Up to 800 Million Since April

That number rose from 700 million in April.

How Instagram Helped Discover 'The Florida Project''s Bria Vinaite, One of the Year's Breakout Movie Stars

Vinaite, who plays a single mom in Sean Baker's film, brings her confidence and vulnerability to a much bigger screen.

Rihanna’s White Hot Traveling Outfit Will Make You Appreciate High-Low Style

The “Phresh Out The Runway” singer sported the same boots two days prior.
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Instagram Company Life and Culture

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