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Instagram

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Media & Entertainmentmessagingphoto sharingsocial networksvideo content

Instagram is a photo and video-sharing social networking service. It offers a mobile app that allows users to upload photos and videos. The account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, view trending content, and follow other users to add their content to a feed.

Revenue(Y, 2018)
$12 B
TypeSubsidiary
Parent CompanyFacebook
HQMenlo Park, CA, US
Founded2010
Websiteinstagram.com
Cybersecurity ratingBMore
Instagram was founded in 2010 and is headquartered in Menlo Park, CA, US

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Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO, Co-Founder
Mike Krieger

Mike Krieger

CTO, Co-Founder
Vishal Shah

Vishal Shah

VP of Product
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Instagram Office Locations

Instagram has offices in Menlo Park, New York, San Francisco, São Paulo and in 3 other locations
Menlo Park, CA, US (HQ)
1 Hacker Way
New York, NY, US
770 Broadway
San Francisco, CA, US
181 Fremont Street, 181 Fremont St, San Francisco
Show all (7)

Instagram Financials and Metrics

Summary Metrics

Founding Date

2010

Total Funding

$57.5 m

Investors

Sequoia Capital, Benchmark, Greylock Partners, Andreessen Horowitz, Chris Sacca, Thrive Capital, Lowercase Capital, Baseline Ventures, Jack Dorsey, Adam D’Angelo
In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Revenue

Instagram's revenue was reported to be $12 b in Y, 2018 which is a 192.7% increase from the previous period.
USDY, 2017EY, 2018E

Revenue

4.1b12.0b

Revenue growth, %

193%
show all
USDY, 2017

Revenue/Employee

3.7m
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Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Sep, 2017Jun, 2018

Advertisers

2 m

Daily Active Users

300 m500 m

Daily Active Users, Instagram Stories

100 m150 m200 m250 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b
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Human Capital Metrics

Source: www.visualcapitalist.com
Embed Graph
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Instagram Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

Learn more about our premium products
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Instagram Online and Social Media Presence

Instagram's Trends

Embed Graph

Instagram News and Updates

June 05, 2017
pinned

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.
January 19, 2021

Instagram creators say they've seen a surge in new followers and engagement after starting to post Reels, the app's short-form videos that resemble TikToks

Summary List PlacementCracking the Instagram algorithm is no easy feat. But a handful of creators say a new tactic has supercharged their growth on the platform: posting Instagram Reels.  Reels, which is Instagram's competitor to TikTok, launched in August 2020 to mixed reviews. To some, it was an…
January 14, 2021

Armie Hammer Responds To Instagram DM Scandal, Withdraws From Movie Role

The actor pushed back on the "spurious online attacks," calling them "bulls**t."
January 13, 2021

'I thought I was going to die': Alexandria Ocasio-Cortez rips GOP lawmakers, shares experience during Capitol riots on Instagram Live

Summary List PlacementRepresentative Alexandria Ocasio-Cortez, who has been vocal about GOP colleagues facing consequences for their roles in inciting a violent mob who overtook the Capitol last week, opened up about her experience being locked down during an Instagram livestream on Tuesday. On Ja…
January 09, 2021

Jeremy McGilvrey’s Instagram Secrets Book Becomes A Bestseller

San Antonio, Texas, Jan. 09, 2021 (GLOBE NEWSWIRE) -- Once in a while there comes a book that turns all established norms on its head, and leaves the reader with wise words of wisdom. One such bestselling book is ‘Instagram Secrets’ authored by Jeremy McGilvrey. 
January 07, 2021

Facebook bans President Trump’s account indefinitely and also Instagram

Facebook CEO Mark Zuckerberg said the risk of allowing President Donald Trump to use the social media platforms was simply too great.
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 Instagram Frequently Asked Questions

  • When was Instagram founded?

    Instagram was founded in 2010.

  • Who are Instagram key executives?

    Instagram's key executives are Kevin Systrom, Mike Krieger and Vishal Shah.

  • How many employees does Instagram have?

    Instagram has 16,444 employees.

  • What is Instagram revenue?

    Latest Instagram annual revenue is $12 b.

  • What is Instagram revenue per employee?

    Latest Instagram revenue per employee is $729.7 k.

  • Who are Instagram competitors?

    Competitors of Instagram include LinkedIn, TikTok and Pinterest.

  • Where is Instagram headquarters?

    Instagram headquarters is located at 1 Hacker Way, Menlo Park.

  • Where are Instagram offices?

    Instagram has offices in Menlo Park, New York, San Francisco, São Paulo and in 3 other locations.

  • How many offices does Instagram have?

    Instagram has 7 offices.