Instagram is a photo and video-sharing social networking service. It offers a mobile app that allows users to upload photos and videos, which can afterwards be edited with various filters, and organized with tags and location information. The account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, and view trending content, as well as "like" photos, and follow other users to add their content to a feed.

Parent CompanyFacebook
HQMenlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US
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Key People/Management at Instagram

Adam Mosseri

Adam Mosseri

Head of Instagram
Vishal Shah

Vishal Shah

Head of Product
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Instagram Office Locations

Instagram has offices in Menlo Park, New York, San Francisco, London and in 1 other location
Menlo Park, US (HQ)
1 Hacker Way
New York, US
770 Broadway
San Francisco, US
South Park, 64 S Park St, San Francisco
London, GB
42 Earlham St
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Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Revenue

Instagram's revenue was reported to be $4.10 b in Y, 2017
USDY, 2017E


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Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Dec, 2016Apr, 2017Aug, 2017Sep, 2017Jun, 2018


2 m

Daily Active Users

300 m500 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b

Monthly Users (Instagram Direct)

375 m
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Instagram Online and Social Media Presence

Embed Graph
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Instagram News and Updates


Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

This Instagram account of brutally honest book titles will make you feel so seen

An Ode to... is a weekly column where we share the stuff we're really into in hopes that you'll be really into it, too. As a girl who spends around six hours a day commuting to and from work, when I first learned about the novel, The Girl on the Train, I thought, "Excuse me? Paula Hawkins used my…

Floyd Mayweather has been showing off his $60 million Air Mayweather private jet on Instagram — take a look inside

Floyd Mayweather is flaunting his wealth on Instagram again, and this time he is showing off his Gulfstream G650 private jet. The jet comes with a $60 million price tag and has a long-range speed of 650 mph. Mayweather has used the jet to travel to many places around the world including Hong Kong,…

Instagram founders say losing autonomy at Facebook meant “winning”

Rather than be sore about losing independence within Facebook, Instagram co-founder Kevin Systrom told me it was an inevitable sign of his app’s triumph. Today at South By South West, Systrom and fellow co-founder Mike Krieger sat down for their first on-stage talk together since leaving Facebook in…

Instagram founder admits he blatantly stole Stories from Snapchat

Snapchat loyalists just got some vindication about the shady tactics Instagram used to compete with the original ephemeral photo sharing app. Instagram co-founders Kevin Systrom and Mike Krieger spoke on a keynote panel at the South by Southwest (SXSW) festival on Monday. In conversation with Tech…

Instagram founder knocks down Elizabeth Warren's plan to break up big tech companies

Instagram Co-founders Kevin Systrom and Mike Krieger on Monday said Warren needed a more nuanced proposal.
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Instagram Frequently Asked Questions

  • When was Instagram founded?

    Instagram was founded in 2010.

  • Who are Instagram key executives?

    Instagram's key executives are Adam Mosseri and Vishal Shah.

  • What is Instagram revenue?

    Latest Instagram annual revenue is $4.1 b.

  • Who are Instagram competitors?

    Competitors of Instagram include Twitter, Path and Snapchat (Snap).

  • Where is Instagram headquarters?

    Instagram headquarters is located at 1 Hacker Way, Menlo Park.

  • Where are Instagram offices?

    Instagram has offices in Menlo Park, New York, San Francisco, London and in 1 other location.

  • How many offices does Instagram have?

    Instagram has 5 offices.