Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The service lets registered users upload photos or videos to the service. Users can apply various digital filters to their images and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. 

Parent Company
Menlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US

Key People/Management at Instagram

Kevin Systrom

Kevin Systrom

CEO & Co-Founder
Mike Krieger

Mike Krieger

CTO & Co-Founder
Kristina Schake

Kristina Schake

Communications Director
Ameet Ranadive

Ameet Ranadive

Product Director

Instagram Office Locations

Instagram has an office in Menlo Park
Menlo Park, US (HQ)
1 Hacker Way

Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Sep, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Jul, 2017Aug, 2017Sep, 2017Nov, 2017

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m

User Retention Rate


Daily Active Users (Instagram Stories)

100 m150 m200 m250 m

Daily Active Users

300 m500 m
Show all operating metrics
Instagram's employees are reported to be approximately 33% female and 67% male.
Show all human capital metrics

Instagram's Web-traffic and Trends

Instagram Online and Social Media Presence

Instagram News and Updates

Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.

Russell Simmons Denies Rape Accusations With #NotMe

“My intention is not to diminish the #MeToo movement in anyway, but instead hold my accusers accountable,” he wrote.

QUARTZ WATCHES OF THE YEAR: Daniel Wellington Petite Sterling

Brand ambassador Kendall Jenner was seen in her early publicity shots with this slim and stylish timepiece.

Rihanna posted photos with longer, light brown hair — and it totally changes her look

Rihanna changed up her signature dark hairstyle for longer, lighter strands. She shared the new look on her Instagram story Tuesday night. The singer dressed in a sleek black outfit for the surprising hair debut.  Rihanna keeps dropping beauty news, and Tuesday night was no exception when she re…

Alabamian Channing Tatum asks his home state to do the right thing, for the love of God

When it comes to politics, celebrity endorsements can be game changers.  In an Instagram video posted today, native Alabamian Channing Tatum enjoined people from his home state to get out and vote today for Democrat Doug Jones in the Alabama special election. For Tatum, Moore has "done things that…

How to Use Instagram’s Newest Featuring: Following Hashtags

The new feature makes it easy to track content.
Show more

Instagram Company Life and Culture

You may also be interested in