Instagram is a photo and video-sharing social networking service. It offers a mobile app that allows users to upload photos and videos, which can afterwards be edited with various filters, and organized with tags and location information. The account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, and view trending content, as well as "like" photos, and follow other users to add their content to a feed.

Parent CompanyFacebook
HQMenlo Park, US
Instagram was founded in 2010 and is headquartered in Menlo Park, US
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Key People/Management at Instagram

Adam Mosseri

Adam Mosseri

Head of Instagram
Vishal Shah

Vishal Shah

Head of Product
Kevin Systrom

Kevin Systrom

Co-Founder, CEO
Mike Krieger

Mike Krieger

Co-Founder, Director of Engineering​
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Instagram Office Locations

Instagram has offices in Menlo Park, New York, San Francisco, Dubai and in 1 other location
Menlo Park, US (HQ)
1 Hacker Way
New York, US
770 Broadway
San Francisco, US
South Park
London, GB
42 Earlham St
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Instagram Financials and Metrics

Summary Metrics

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Revenue

Instagram's revenue was reported to be $4.10 b in Y, 2017
USDY, 2017E


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Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Dec, 2016Apr, 2017Aug, 2017Sep, 2017Jun, 2018


2 m

Daily Active Users

300 m500 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b

Monthly Users (Instagram Direct)

375 m
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Human Capital Metrics

Instagram's employees are reported to be approximately 33% female and 67% male.
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Instagram Online and Social Media Presence

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Instagram News and Updates


Instagram’s head of design on how to build a design team and shipping Stories

Ian Spalter is the head of design at Instagram. In our 17th episode, he talks about his experiences working with agencies vs. startups, how to build a design team as a company matures, and how a company the size of Instagram manages to iterate so quickly.
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Instagram Company Life and Culture

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Instagram Frequently Asked Questions

  • When was Instagram founded?

    Instagram was founded in 2010.

  • Who are Instagram key executives?

    Instagram's key executives are Adam Mosseri, Vishal Shah and Kevin Systrom.

  • What is Instagram revenue?

    Latest Instagram annual revenue is $4.1 b.

  • Who are Instagram competitors?

    Competitors of Instagram include Twitter, Path and Snapchat (Snap).

  • Where is Instagram headquarters?

    Instagram headquarters is located at 1 Hacker Way, Menlo Park.

  • Where are Instagram offices?

    Instagram has offices in Menlo Park, New York, San Francisco, Dubai and in 1 other location.

  • How many offices does Instagram have?

    Instagram has 5 offices.