Snap is a camera company providing social media services and advertising products. Its flagship product, Snapchat, is a camera application that allows users to communicate visually through short videos and images called Snaps. The company also offers Spectacles, sunglasses that connect with Snapchat and capture video from a human perspective. Snap generates revenue primarily through advertising by providing advertising products as well as campaign management and delivery capabilities and a range of third-party and first-party solutions that provide analytics on campaign attributes.