Snap (formerly known as Snapchat) is a technology company that develops a visual messaging application. Its products include Snapchat, a system with a snap map, stories, and spotlight that allows users to communicate visually through short videos and images; Lens Studio, an augmented reality (AR) developer platform to create selfie lenses; Lens Web Builder, a tool to create AR lens campaigns, etc. The company also offers AR-powered spectacles.