GlobalWebIndex Competitors and Similar CompaniesClear all

The Kantar Group's competitors and similar companies include YouGov and Ipsos.

	The Kantar Group The Kantar Group is a company that provides marketing data and analytics solutions.	YouGov YouGov is an online market research and data analytics company.	Ipsos Ipsos is a company that provides market research and consulting services.
Founding Date	Founding Date 1994	Founding Date 2000	Founding Date 1975
Type	Type Subsidiary	Type Public	Type Public
Tags	Tags Business Products & Services advertising customer experience data management management consulting sustainability	Tags Business Products & Services Technology business intelligence market research monitoring platform	Tags Business Products & Services customer experience data collection management consulting market research
Locations	Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more	Locations London, GB HQ Perth, AU Richmond, AU Ultimo, AU Toronto, CA Copenhagen, DK Helsinki, FI see more	Locations Paris, FR HQ Tirana, AL Algiers, DZ North Sydney, AU Perth, AU South Yarra, AU see more
Employees	Employees 34112% increase	Employees 1,960	Employees 19,7012% decrease
Valuation ($)	Valuation ($) N/A	Valuation ($) 698.5 m	Valuation ($) 2.2 b
Financial
Revenue (est.)	Revenue (est.) £48.6m (FY, 2022)	Revenue (est.) £388.9m (FY, 2025)	Revenue (est.) €2.5b (FY, 2025)
Cost of goods	Cost of goods N/A	Cost of goods £25.6m (FY, 2025)	Cost of goods €793.8m (FY, 2025)
Gross profit	Gross profit N/A	Gross profit £363.3m (FY, 2025)	Gross profit €1.7b (FY, 2025)
Net income	Net income (£108.1m) (FY, 2022)	Net income £13.1m (FY, 2025)	Net income €188.4m (FY, 2025)
Operating ⚠
Clients	Clients N/A	Clients 4.3 k (FY, 2023)	Clients 5 k (FY, 2022)
Markets	Markets 90 (Jun, 2023)	Markets 59 (FY, 2023)	Markets 90 (FY, 2022)