OverviewSuggest Edit

FinancialForce (formerly Hulaco) is a company that develops a cloud ERP software designed to assist organizations with the services economy. The company offers financial management, professional services automation (PSA), and human capital management (HCM) offerings. Its products provide services-centric businesses with a platform that organizes sales, services, finance, and HR around their customers.

HQSan Francisco, CA, US
Employee Ratings3.7
Overall CultureD+

Latest Updates

Employees (est.) (Jun 2021)783
Cybersecurity ratingBMore

Key People/Management at FinancialForce

Scott Brown

Scott Brown

President & Chief Executive Officer, Board Member
Scott Bajtos

Scott Bajtos

Chief Customer Officer
Debbie Ashton

Debbie Ashton

Founder & Senior Vice President, Strategic Customer Experience
Dan Brown

Dan Brown

Chief Product & Strategy Officer
Melissa Fruge

Melissa Fruge

Chief Legal Officer
Tony Kender

Tony Kender

Chief Revenue Officer
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FinancialForce Office Locations

FinancialForce has offices in San Francisco, Bellevue, Chicago, Sydney and in 4 other locations
San Francisco, CA, US (HQ)
595 Market Street, 595 Market St #2700, San Francisco
Bellevue, WA, US
730 108th Ave NE 929 office tower suite
Chicago, IL, US
233 N Michigan Ave Suite 1725 OFC
Sydney, AU
2/156 Clarence St
Utrecht, NL
Orteliuslaan 850
Armilla, ES
Av. San Rafael, 1
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FinancialForce Financials and Metrics

Summary Metrics

Founding Date


FinancialForce total Funding

$193.9 m

FinancialForce latest funding size

$110 m

Time since last funding

6 years ago

FinancialForce investors

FinancialForce's latest funding round in March 2015 was reported to be $110 m. In total, FinancialForce has raised $193.9 m. FinancialForce's latest valuation is reported to be $530 m.
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FinancialForce Revenue

Market valuation

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FinancialForce Operating Metrics

Y, 2012Y, 2013Y, 2014

Annual Revenue Run Rate

$17 m$30.6 m$50 m
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FinancialForce Acquisitions / Subsidiaries

Company NameDateDeal Size
Less SoftwareNovember 18, 2013
Vana WorkforceNovember 18, 2013

FinancialForce Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

FinancialForce Online and Social Media Presence

Embed Graph

FinancialForce Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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FinancialForce News and Updates

FinancialForce Fall 2020 Release Expands Forecasting, Deepens Insights, and Breaks New Ground with Productivity-Driven User Experience

SAN FRANCISCO, Oct. 20, 2020 /PRNewswire/ -- FinancialForce, provider of the only modern ERP suite and the #1 professional services automation (PSA), today announced general availability for its Fall 2020 Release. The major update features new capabilities that advance business insights,...

FinancialForce Expands Further into Europe, Announces New Office to Serve Growing EMEA Customer-base

LONDON, Sept. 30, 2020 /PRNewswire/ -- FinancialForce, provider of the only modern ERP suite and the #1 professional services automation (PSA) company, today announced a new European office based in Utrecht, The Netherlands. As FinancialForce's substantial continental European...

FinancialForce Appoints Scott Bajtos Chief Customer Officer

SAN FRANCISCO, July 13, 2020 /PRNewswire/ -- FinancialForce, provider of the only modern ERP suite and the #1 professional services automation (PSA), today announced it has appointed Scott Bajtos as Chief Customer Officer. Bajtos will lead FinancialForce's Customer Success and...

FinancialForce Spring 2019 PSA Release Empowers Service Professional to Maximize Project Profitability and Deliver a Predictable Business

LAS VEGAS, May 8, 2019 /PRNewswire/ -- FinancialForce, the highest customer-rated Professional Services Automation (PSA) cloud solution for enterprise organizations according to G2 Crowd, announced the general availability of its Spring 2019 PSA Release. The Release features significant...

PSA Software 2018 Global Market Key Players – BQE Software, TSheets, FinancialForce, Workfront, Mavenlink, Smartsheet – Analysis and Forecast to 2025

WiseGuyRerports.com Presents “Global PSA Software Market Size, Status and Forecast 2018-2025” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday

Payroll and HR Software Global Market 2017: Key Players – Zenefits Software, Kronos Software, PDS Vista HRMS, Vibe HCM Software, FinancialForce Software

Payroll and HR Software -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2022 Posted via Industry Today. Follow us on Twitter @IndustryToday

FinancialForce Blogs

Capturing lost revenue: The imperative to close the gap between service quoting and delivery

This guest post was written by Steve Clune, CEO of CLD Partners, a long-standing FinancialForce consulting and implementation partner. Steve sets CLD’s technology vision and has led some of the largest FinancialForce enterprise cloud ERP implementations.   Revenue leakage is the bane of every profes…

Why customer insights are a top business priority

Most companies strive to run a customer-centric business: One that delivers positive customer experiences, provides optimal value, and earns long-term loyalty. Stating that goal is easy but achieving it on a continuous basis is not.  Today, your customers are more self-sufficient—and more in control…

Make remote working a success for employees and customers

The global pandemic of COVID-19 has sent countless workplaces online and entire workforces are now acclimated to a world of long-term remote working. The new workplace, aka the home office, kitchen, etc. has prompted many business leaders to shift to an employee-first mindset and find new ways to en…

Digital transformation: Explore the real business benefits of automation and analytics

I am pleased to announce the next event in our interactive roundtable series on digital transformation for service-oriented organizations, featuring Larry Goldberg (VP of Customer Transformation and Value Analytics, FinancialForce) and myself. The upcoming session – An ROI-Based Approach to Digital …

Are your sales and finance teams connected in the right way?

When conflicts arise between finance and sales, it is rarely about the people involved and almost always about the processes, systems, and data. Think about it. Sales and finance are essentially focused on the same goals which are to drive revenue and to win and keep customers. But too often these t…

Service delivery lessons from 2020: Thriving in good times and bad

Guest post by John Ragsdale, the distinguished vice president of technology research for the Technology Services & Industry Association (TSIA). John’s expertise is in assisting enterprise technology firms with the selection and value realization of tools and platforms, with a constant focus on t…
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FinancialForce Frequently Asked Questions

  • When was FinancialForce founded?

    FinancialForce was founded in 2009.

  • Who are FinancialForce key executives?

    FinancialForce's key executives are Scott Brown, Scott Bajtos and Debbie Ashton.

  • How many employees does FinancialForce have?

    FinancialForce has 783 employees.

  • Who are FinancialForce competitors?

    Competitors of FinancialForce include ATOSS, Epicor Software and NetSuite.

  • Where is FinancialForce headquarters?

    FinancialForce headquarters is located at 595 Market Street, 595 Market St #2700, San Francisco, San Francisco.

  • Where are FinancialForce offices?

    FinancialForce has offices in San Francisco, Bellevue, Chicago, Sydney and in 4 other locations.

  • How many offices does FinancialForce have?

    FinancialForce has 8 offices.