Equativ Equativ (formerly known as Smart AdServer) is a company that develops an adtech platform for advertisers and publishers. | Adform Adform is a company that develops a digital advertising platform for agencies, advertisers, and publishers. | ![]() Hybrid Theory Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services. | |||
Founding Date | Founding Date 2005 | Founding Date 2007 | Founding Date 2002 | Founding Date 2009 | Founding Date 2011 |
Type | Type Private | Type Subsidiary | Type Private | Type Public | Type Private |
Tags | |||||
Locations | Locations New York, US HQ Surry Hills, AU Berlin, DE Tokyo, JP Ciudad De México, MX London, GB San Francisco, US | Locations Copenhagen, DK HQ Surry Hills, AU Vienna, AT Antwerp, BE Shanghai, CN Prague, CZ Tallinn, EE see more | Locations Ventura, US HQ Barangaroo, AU Cremorne, AU Toronto, CA Shanghai, CN Paris, FR Hamburg, DE see more | Locations London, GB HQ Surry Hills, AU Singapore, SG London, GB Boston, US New York, US | |
Employees | Employees 604 | Employees 902% decrease | Employees 66911% increase | Employees 2,770 | Employees 24 |
Financial | |||||
Revenue (est.) | Revenue (est.) €197.1m (FY, 2021) | Revenue (est.) N/A | Revenue (est.) €88.6m (FY, 2023) | Revenue (est.) $2.4b (FY, 2024) | Revenue (est.) £5.3m (FY, 2016) |
Cost of goods | Cost of goods €160.7m (FY, 2021) | Cost of goods N/A | Cost of goods €5m (FY, 2023) | Cost of goods $472m (FY, 2024) | Cost of goods £2.1m (FY, 2016) |
Gross profit | Gross profit €36.4m (FY, 2021) | Gross profit N/A | Gross profit €83.6m (FY, 2023) | Gross profit $2b (FY, 2024) | Gross profit £3.2m (FY, 2016) |
Net income | Net income €5.9m (FY, 2021) | Net income N/A | Net income €3.2m (FY, 2023) | Net income $393.1m (FY, 2024) | Net income (£901.7k) (FY, 2016) |
Operating ⚠ | |||||
Solutions | Solutions 3 (Mar, 2023) | Solutions 4 (Jan, 2024) | Solutions N/A | Solutions N/A | Solutions N/A |
Trademark Applications | Trademark Applications 8 (Mar, 2023) | Trademark Applications N/A | Trademark Applications 2 (FY, 2023) | Trademark Applications N/A | Trademark Applications N/A |
Trademarks | Trademarks 28 (Mar, 2023) | Trademarks N/A | Trademarks 18 (FY, 2023) | Trademarks N/A | Trademarks N/A |
Funding | |||||
Total funding raised | Total funding raised N/A | Total funding raised $ 607.5m | Total funding raised $ 27.5m | Total funding raised $ 82.5m | Total funding raised $ 6.6m |
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