Equativ Equativ (formerly known as Smart AdServer) is a company that develops an adtech platform for advertisers and publishers. | Adform Adform is a company that develops a digital advertising platform for agencies, advertisers, and publishers. | ![]() The Trade Desk The Trade Desk is a company that develops a media buying platform for advertising agencies. | ![]() Hybrid Theory Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services. | |
Founding Date | Founding Date 2005 | Founding Date 2002 | Founding Date 2009 | Founding Date 2011 |
Type | Type Private | Type Private | Type Public | Type Private |
Tags | ||||
Locations | Locations Copenhagen, DK HQ Surry Hills, AU Vienna, AT Antwerp, BE Shanghai, CN Prague, CZ Tallinn, EE see more | Locations Ventura, US HQ Barangaroo, AU Cremorne, AU Toronto, CA Shanghai, CN Paris, FR Hamburg, DE see more | Locations London, GB HQ Surry Hills, AU Singapore, SG London, GB Boston, US New York, US | |
Employees | Employees 66610% increase | Employees 66911% increase | Employees 3,52213% increase | Employees 234% decrease |
Financial | ||||
Revenue (est.) | Revenue (est.) €197.1m (FY, 2021) | Revenue (est.) €88.6m (FY, 2023) | Revenue (est.) $2.9b (FY, 2025) | Revenue (est.) £5.3m (FY, 2016) |
Cost of goods | Cost of goods €160.7m (FY, 2021) | Cost of goods €5m (FY, 2023) | Cost of goods $619.1m (FY, 2025) | Cost of goods £2.1m (FY, 2016) |
Gross profit | Gross profit €36.4m (FY, 2021) | Gross profit €83.6m (FY, 2023) | Gross profit $2.3b (FY, 2025) | Gross profit £3.2m (FY, 2016) |
Net income | Net income €5.9m (FY, 2021) | Net income €3.2m (FY, 2023) | Net income $443.3m (FY, 2025) | Net income (£901.7k) (FY, 2016) |
Operating ⚠ | ||||
Trademark Applications | Trademark Applications 8 (Mar, 2023) | Trademark Applications 2 (FY, 2023) | Trademark Applications N/A | Trademark Applications N/A |
Trademarks | Trademarks 28 (Mar, 2023) | Trademarks 18 (FY, 2023) | Trademarks N/A | Trademarks N/A |
Funding | ||||
Total funding raised | Total funding raised N/A | Total funding raised $ 27.5m | Total funding raised $ 82.5m | Total funding raised $ 6.6m |
Adform is a company that develops a digital advertising platform for agencies, advertisers, and publishers.
View company
The Trade Desk is a company that develops a media buying platform for advertising agencies.
View company
Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services.
View company