Direct Line's competitors

Direct Line's competitors include Mercury General Corporation, Admiral Group, Insurance Factory and Insurify
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Direct Line
Direct Line is the UK's leading direct car insurer.
Mercury General Corporation
Since 1962, Mercury Insurance has provided quality coverage for your car, home, and business with some of the lowest rates available.
Admiral Group
Admiral Group plc is a motor insurance company.
Insurance Factory
Established in 1974, The Insurance Factory is one of the UK’s leading sports and performance car insurance specialists.
Insurify
Insurify is your smart and trusted car insurance agent. It provides fast, accurate, personalized recommendations; and saves money too.
Founding Date
Founding Date
2002
Founding Date
1962
Founding Date
1993
Founding Date
1974
Founding Date
2013
Type
Type
Public
Type
Public
Type
Public
Type
Private
Type
Private
Tags
Locations
Locations
Leeds, GB HQ
Farnham, GB
Manchester, GB
London, GB
Croydon, GB
Crawley, GB
Glasgow, GB
see more
Locations
Los Angeles, US HQ
Locations
Cardiff, GB HQ
Newport, US
Locations
Birmingham, GB HQ
Locations
Cambridge, US HQ
Employees
Employees
10,310
Employees
4,200
Employees
7,857
Employees
44
Employees
13
Valuation ($)
Valuation ($)
6.7 b
Valuation ($)
3.1 b
Valuation ($)
6.9 b
Valuation ($)
N/A
Valuation ($)
N/A
Facebook followers
Facebook followers
30.7 k
Facebook followers
23.3 k
Facebook followers
N/A
Facebook followers
N/A
Facebook followers
553
Twitter followers
Twitter followers
11.7 k
Twitter followers
2.3 k
Twitter followers
2.7 k
Twitter followers
1 k
Twitter followers
1.4 k

Financial

Revenue (est.)
Revenue (est.)
£3.3b (FY, 2016)
Revenue (est.)
$3.2b (FY, 2016)
Revenue (est.)
£1b (FY, 2016)
Revenue (est.)
£24.8m (FY, 2015)
Revenue (est.)
N/A
Net income
Net income
£278.8m (FY, 2016)
Net income
$73m (FY, 2016)
Net income
£214.1m (FY, 2016)
Net income
(£507k) (FY, 2015)
Net income
N/A

Operating

Customers
Customers
10 m (Y, 2017)
Customers
N/A
Customers
5.2 m (FY, 2016)
Customers
N/A
Customers
N/A
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