We started from scratch in the UK in April 1985 with a single product - car insurance, and just one way for our customers to buy - over the telephone. It was a revolutionary time as out went the middlemen, the fat commissions, the forms and the jargon. In came speed, simplicity and a common-sense of human touch. Today we have over ten million customers and a broad range of products and services. We do business over the phone and on the Internet aiming to offer a quick and straight forward customer experience. Starting out When Direct Line first opened it's doors in 1985 there were 63 employees. There are now more than 10,000 employees. Direct Line started selling car insurance from a single call centre in Croydon. Today, you can buy home, pet, travel, life, breakdown, landlord and business cover direct from us - online, or over the phone. Today Direct Line is the UK's leading direct car insurer. Direct Line provides more than 13,000 car insurance quotes daily. A Direct Line policy is sold every 10 seconds. A customer notifies the company of a claim every 30 seconds.
Show more
TypeSubsidiary
HQLeeds, GB
Founded2002
Websitedirectline.com
Direct Line was founded in 2002 and is headquartered in Leeds, GB
Report incorrect company information

Viewing summary data as a guest

Sign up for free to see all data

Direct Line Office Locations

Direct Line has offices in Leeds, Warwick, Wakefield, Peterborough and in 11 other locations
Leeds, GB (HQ)
Neville St The Wharf
Show all (15)
Report incorrect company information

Direct Line Financials and Metrics

Summary Metrics

Founding Date

2002

Direct Line Revenue

Direct Line's revenue was reported to be £3.49 b in FY, 2017
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

900.0k4.8b4.2b3.5b3.3b3.3b3.3b3.5b

Revenue growth, %

(5%)(2%)2%

Operating expense total

7.6m

EBITDA

(26.9m)(20.0m)(13.9m)(9.2m)(6.7m)
GBPFY, 2000FY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

12.9m49.1m100.0k1.4b1.5b908.3m880.4m963.7m1.2b1.4b

Accounts Receivable

2.0b2.3b2.1b1.8b2.0b2.4b2.2b

Inventories

473.0k800.0k

Current Assets

1.1b1.6b11.1m31.6m71.0m239.6m196.1m279.0m280.9m397.8m12.9b11.7b10.6b8.8b8.7b8.9b8.8b
GBPFY, 2001FY, 2002FY, 2003FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

41.1m61.5m(1.8m)(12.7m)161.4m347.9m558.7m71.9m84.9m214.3m249.0m184.3m310.8m359.3m399.2m278.8m434.0m

Cash From Operating Activities

(252.9m)(77.9m)(9.0m)1.2m(11.2m)(321.0m)1.0b126.0m710.5m545.2m862.4m545.9m

Dividends Paid

13.6m153.0m350.0m1.1b242.7m401.1m666.0m450.6m225.3m

Cash From Financing Activities

(31.7m)(548.8m)(125.3m)(10.1m)(119.4m)(500.0k)(774.5m)(544.7m)(443.4m)722.0m(528.4m)(256.9m)
Show all financial metrics

Direct Line Operating Metrics

FY, 2014FY, 2015FY, 2016

In-Force Policies

16.40 m16.06 m15.88 m

In-Force Policies (Commercial)

611 k655 k675 k

In-Force Policies (Home)

3.53 m3.40 m3.40 m

In-Force Policies (Motor)

3.67 m3.70 m3.90 m
Show all operating metrics

Direct Line Revenue Breakdown

Embed Graph

Direct Line revenue breakdown by business segment: 25.8% from Home, 14.7% from Commercial, 47.1% from Motor and 12.4% from Rescue & Other Personal

Report incorrect company information

Direct Line Online and Social Media Presence

Embed Graph
Report incorrect company information

Direct Line News and Updates

SME Insurance 2018 Global Market Key Players - Zurich, AA, Hiscox, Lloyds, NFU Mutual, LV=, Aviva, Allianz, Travelers, AXA, RSA, Direct Line.......

SME Insurance – Global Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2023 Posted via Industry Today. Follow us on Twitter @IndustryToday

Personal Lines Insurance Market 2018 Global Analysis By Key Players – Aviva, Admiral, Direct Line, Churchill, HUB International Ltd., Crystal & Co., Leavitt Group

WiseGuyReports.Com Publish a New Market Research Report On –“ Personal Lines Insurance Market 2018 Global Analysis By Key Players – Aviva, Admiral, Direct Line, Churchill, HUB International Ltd., Crystal & Co., Leavitt Group”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Personal Lines Insurance 2018 Global Market Key Players - Aviva, Admiral, Direct Line, Churchill, HUB International Ltd., Confie Seguros Holding Co., USI Insurance Services, AssuredPartners Inc......

Personal Lines Insurance – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Direct Line to International Cables Primes Virginia Businesses for Economic Success

CHESAPEAKE, Va., Oct. 17, 2018 /PRNewswire/ -- Recently, Cox Business and Globalinx, a pioneer of subsea cable infrastructure in Virginia Beach announced a strategic partnership. Feeling the impact of globalization, Virginia businesses need to compete on an international scale more than...

UK Private Landlord Insurance Market 2018 Growth, Business Opportunities, Top Key Players Airbnb, Aviva, AXA, Allianz, Hiscox, Direct Line, RSA, LV, AXA, Zurich, SPCE

UK Private Landlord Insurance Market Provides In-Depth Analysis Of Market Trends, Macro-Economic Indicators And Governing Factors Along With Market Attractiveness As Per Segments. Posted via Industry Today. Follow us on Twitter @IndustryToday

Geddes steps down from Direct Line

Direct Line chief executive Paul Geddes will step down next year, a decade into the role. During his time at the insurance group he oversaw its separation from Royal Bank of Scotland and its flotation on the London Stock Exchange, turning it into a FTSE 100 company. Chairman Mike Biggs said: "…
Show more
Report incorrect company information

Direct Line Company Life and Culture

Report incorrect company information

Direct Line Frequently Asked Questions

  • When was Direct Line founded?

    Direct Line was founded in 2002.

  • What is Direct Line revenue?

    Latest Direct Line annual revenue is £3.5 b.

  • Who are Direct Line competitors?

    Competitors of Direct Line include Intact Financial, The Zebra and RSA Insurance.

  • Where is Direct Line headquarters?

    Direct Line headquarters is located at Neville St The Wharf, Leeds.

  • Where are Direct Line offices?

    Direct Line has offices in Leeds, Warwick, Wakefield, Peterborough and in 11 other locations.

  • How many offices does Direct Line have?

    Direct Line has 15 offices.