Direct Line Competitors and Similar CompaniesClear all

Direct Line's competitors and similar companies include Admiral Group, The Zebra and Next Insurance.

	Direct Line Direct Line is the UK's leading direct car insurer.	Admiral Group Admiral Group is a company providing car insurance services.	The Zebra The Zebra is a company offering an online car insurance comparison marketplace.	Next Insurance Next Insurance is an online insurance company for entrepreneurs and small businesses.
Founding Date	Founding Date 2002	Founding Date 1993	Founding Date 2012	Founding Date 2016
Type	Type Subsidiary	Type Public	Type Private	Type Private
Tags	Tags Financial Services car insurance insurance	Tags Financial Services car insurance insurance	Tags Financial Services car insurance insurance marketplace	Tags Financial Services car insurance insurance
Locations	Locations Leeds, GB HQ Birmingham, US	Locations Cardiff, GB HQ Halifax, CA Marcq En Barœul, FR Paris, FR Bengaluru, IN Gurugram, IN Gurugram, IN see more	Locations Austin, US HQ	Locations Palo Alto, US HQ Kefar Sava, IL Austin, US Boston, US Rochester, US
Employees	Employees 10,9776% increase	Employees 15,00015% increase	Employees 278	Employees 7261% increase
Valuation ($)	Valuation ($) N/A	Valuation ($) 118.9 m	Valuation ($) 1 b	Valuation ($) 4 b
Financial
Revenue (est.)	Revenue (est.) £3.4b (FY, 2018)	Revenue (est.) £3.5b (FY, 2019)	Revenue (est.) N/A	Revenue (est.) N/A
Net income	Net income £473.7m (FY, 2018)	Net income £428.4m (FY, 2019)	Net income N/A	Net income N/A
Operating ⚠
Customers	Customers 10 m (Y, 2017)	Customers 6.7 m (H1, 2020)	Customers N/A	Customers 100 k (Sep, 2020)
Funding
Latest funding round	Latest funding round N/A	Latest funding round N/A	Latest funding round $ 150m (about 5 years ago)	Latest funding round $ 250m (over 5 years ago)
Total funding raised	Total funding raised N/A	Total funding raised N/A	Total funding raised $ 251.5m	Total funding raised $ 875m