Datorama is a global marketing intelligence company that provides marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place, access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights and optimize and report on every investment, performance, and outcome across the customer journey.

Employee Rating

4.6More
TypeSubsidiary
Parent CompanySalesforce
HQNew York, NY, US
Founded2012
Websitedatorama.com
Cybersecurity ratingBMore
Datorama was founded in 2012 and is headquartered in New York, NY, US

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Key People/Management at Datorama

Ran Sarig

Ran Sarig

CEO, Co-Founder
Efi Cohen

Efi Cohen

CTO, Co-Founder
Katrin Ribant

Katrin Ribant

CSO, Co-Founder
Leah Pope

Leah Pope

CMO
Dorit Bruner-Romi

Dorit Bruner-Romi

VP, Finance
Bridget Shea

Bridget Shea

SVP, Global Customer Success
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Datorama Office Locations

Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations
New York, NY, US (HQ)
43 W 23rd St
Miami, FL, US
846 NE 191st St
Portland, OR, US
220 NW 8th Ave
San Francisco, CA, US
415 Mission St, San Francisco
Macquarie Park, AU
L4/6 Eden Park Dr
Melbourne, AU
Level 2 Riverside Quay, 1 Southbank Blvd
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Datorama Financials and Metrics

Summary Metrics

Founding Date

2012

Total Funding

$50 m

Investors

In total, Datorama had raised $50 m. Datorama is a subsidiary of Salesforce

Datorama Operating Metrics

Nov, 2016Jan, 2018Jul, 2018

Enterprise Customers

2.30 k3 k

Locations

14 17
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Datorama Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

SecurityScorecard logo

Datorama Online and Social Media Presence

Embed Graph

Datorama News and Updates

ListEngage - Datorama Certified

By leveraging Datorama by Salesforce, ListEngage helps marketers navigate uncertainty with increased confidence

Salesforce's Datorama is rolling out an app store for marketers, and it's the latest sign that the tech giant is encroaching on digital advertising

A year after acquiring analytics platform Datorama for a reported $800 million, Salesforce is getting deeper into marketers' tech stacks. Datorama is rolling out an app store to help marketers do things like compare the performance of Facebook, Google, and Pinterest ads. The store will be free at …

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

CHICAGO, Oct. 16, 2018 /PRNewswire/ -- MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama's annual Limitless Conference, being awarded Gold for "2018 Best Innovation Award" for work on its Everychannel Management Platform. This is...

Salesforce Grants Equity Awards to Datorama Employees Under Its Inducement Equity Incentive Plan

SAN FRANCISCO, Oct. 3, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with its acquisition of Datorama....

Salesforce to acquire AI marketing startup Datorama for a reported $800M+

Salesforce.com Inc. today announced that it has signed an agreement to acquire Datorama Inc., a startup with a cloud-based marketing platform used by more than 3,000 organizations. Some of the companies that rely on the service are PepsiCo Inc., IBM Corp. and Unilever PLC. Datorama’s impressive cus…

Datorama deployed 100,000 bots to analyze its customers’ marketing

Datorama revealed today that its customers have deployed more than 100,000 bots to analyze information about their marketing outcomes, as part of the AI Innovation Showcase at VB Summit 2017. When people think about marketing, they think of Don Draper on TV,” said Nate Sandford, a solution architect…

Datorama Blogs

Introducing the Jebbit Connector for Datorama Marketplace

As the Datorama Marketplace continues to grow, we’re continuing to partner with developers to launch innovative, custom apps that extend the power of Datorama. Marketers are able to seamlessly discover and use these apps on the Datorama platform. Today, we’re excited to announce that Jebbit has deve…

Be Certain Interview Series: Data Integrity Lead | Gaby de Frutos

Welcome to our next installment of our Be Certain Interview Series, where we interview various leaders in the marketing industry about how Datorama is helping them gain certainty in their roles. For this interview, we sat down with Gaby de Frutos, the Data Integrity Lead for IBM’s Performance Market…

Be Certain Interview Series: Analytics Manager | Stella Antonova

Welcome to our next installment of our Be Certain Interview Series, where we interview various leaders in the marketing industry about how Datorama is helping them gain certainty in their roles. In this installment, we sat down with Stella Antonova, Insights & Analytics Manager for Amadeus – a B…

Be Certain Interview Series: Programmatic Analyst | Robert Christian

Welcome to our next installment of our Be Certain Interview Series, where we interview various leaders in the marketing industry about how Datorama is helping them gain certainty in their roles. For today’s interview, we had the pleasure of sitting down with Robert Christian, Data Analyst and Progra…

Why Sports Marketers Need Data-Driven Marketing Intelligence Now More Than Ever

The COVID-19 pandemic has completely upended the sports industry. For the foreseeable future, the stands of every stadium are mostly empty and almost all fans are staying home. Without tickets to sell, sports marketers have been forced to focus on new KPIs, such as ad sales, digital channel engageme…

Be Certain Interview Series: Campaign Manager | Leah Singer

Welcome to our next installment of our Be Certain Interview Series, where we interview various leaders in the marketing industry about how Datorama is helping them gain certainty in their roles. For today’s interview, we sat down with Leah Singer, Associate Manager of Digital Marketing & eCommer…
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Datorama Frequently Asked Questions

  • When was Datorama founded?

    Datorama was founded in 2012.

  • Who are Datorama key executives?

    Datorama's key executives are Ran Sarig, Efi Cohen and Katrin Ribant.

  • How many employees does Datorama have?

    Datorama has 451 employees.

  • Who are Datorama competitors?

    Competitors of Datorama include AlphaSense, Tableau Software and Datameer.

  • Where is Datorama headquarters?

    Datorama headquarters is located at 43 W 23rd St, New York.

  • Where are Datorama offices?

    Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations.

  • How many offices does Datorama have?

    Datorama has 16 offices.