Datorama is a global marketing intelligence company that provides marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place, access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights and optimize and report on every investment, performance, and outcome across the customer journey.

Employee Rating

Parent CompanySalesforce
HQNew York, US
Datorama was founded in 2012 and is headquartered in New York, US

Viewing summary data as a guest

Sign up for free to see all data

Key People/Management at Datorama

Ran Sarig

Ran Sarig

CEO, Co-Founder
Efi Cohen

Efi Cohen

CTO, Co-Founder
Katrin Ribant

Katrin Ribant

CSO, Co-Founder
Leah Pope

Leah Pope

Dorit Bruner-Romi

Dorit Bruner-Romi

VP, Finance
Bridget Shea

Bridget Shea

SVP, Global Customer Success
Show more

Datorama Office Locations

Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations
New York, US (HQ)
43 W 23rd St
Miami, US
846 NE 191st St
Portland, US
220 NW 8th Ave
San Francisco, US
650 California St, San Francisco
Macquarie Park, AU
L4/6 Eden Park Dr
Melbourne, AU
Level 2 Riverside Quay, 1 Southbank Blvd
Show all (16)

Datorama Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$50 m


In total, Datorama had raised $50 m. Datorama is a subsidiary of Salesforce

Datorama Operating Metrics

Nov, 2016Jan, 2018Jul, 2018

Enterprise Customers

2.30 k3 k


14 17
Show all operating metrics

Datorama Online and Social Media Presence

Embed Graph

Datorama News and Updates

Salesforce's Datorama is rolling out an app store for marketers, and it's the latest sign that the tech giant is encroaching on digital advertising

A year after acquiring analytics platform Datorama for a reported $800 million, Salesforce is getting deeper into marketers' tech stacks. Datorama is rolling out an app store to help marketers do things like compare the performance of Facebook, Google, and Pinterest ads. The store will be free at …

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

CHICAGO, Oct. 16, 2018 /PRNewswire/ -- MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama's annual Limitless Conference, being awarded Gold for "2018 Best Innovation Award" for work on its Everychannel Management Platform. This is...

Salesforce Grants Equity Awards to Datorama Employees Under Its Inducement Equity Incentive Plan

SAN FRANCISCO, Oct. 3, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with its acquisition of Datorama....

Salesforce to acquire AI marketing startup Datorama for a reported $800M+

Salesforce.com Inc. today announced that it has signed an agreement to acquire Datorama Inc., a startup with a cloud-based marketing platform used by more than 3,000 organizations. Some of the companies that rely on the service are PepsiCo Inc., IBM Corp. and Unilever PLC. Datorama’s impressive cus…

Datorama deployed 100,000 bots to analyze its customers’ marketing

Datorama revealed today that its customers have deployed more than 100,000 bots to analyze information about their marketing outcomes, as part of the AI Innovation Showcase at VB Summit 2017. When people think about marketing, they think of Don Draper on TV,” said Nate Sandford, a solution architect…

Datorama Blogs

How to Know Your Customers: Real-World Stories of Success with Salesforce and Google Together

As a part of our new Salesforce for Marketing guest series, we’d like to showcase one Salesforce partnership that has helped marketers to better know and understand their customers. In 2017, Salesforce and Google announced a strategic global partnership to deliver an even better, more collaborative …

Datorama Limitless Sydney 2019 Recap

Datorama hosted its second Limitless flagship event in Sydney last week, bringing together a close-knit and highly engaged community of over 420 attendees, including a mix of best in class marketers, industry thought leaders, and analysts. The conference covered a range of topics pertinent to today’…

Gaining Deeper Insights to Drive Connections in the Changing Consumer Goods Landscape

The traditional landscape of the consumer goods (CG) industry has been forever impacted by digital transformation. With the rise of e-commerce giants like Amazon, CG companies are under rising pressure to solidify their market share, increase sales, and engage consumers in ways that fit with changin…

2019 Datorama Limitless Awards — And the Winners are…

Launched last year at our annual Limitless conference, the Limitless Awards are designed to celebrate the innovation and exciting achievements within our Datorama community. As the theme of this year’s conference focused on redefining growth for marketing, our awards recognized growth marketers who …

Datorama Limitless 2019: Redefining Marketing For Growth

For the third year, Datorama hosted its annual Limitless event– Datorama’s conference on all things data and marketing and an essential meeting ground for the most innovative, data-driven marketers. This year’s event took it to another level, with a community of over 500 attendees including best-in-…

ANA Masters of Marketing 2019 Top Takeaways

Driving growth is a perpetually relevant topic for marketers and never more top of mind than during last week’s ANA Masters of Marketing conference in Orlando, Florida– one of the most important industry events of the year, with over 3,000 attendees and speaking sessions from some of the most compel…
Show more

Datorama Frequently Asked Questions

  • When was Datorama founded?

    Datorama was founded in 2012.

  • Who are Datorama key executives?

    Datorama's key executives are Ran Sarig, Efi Cohen and Katrin Ribant.

  • Who are Datorama competitors?

    Competitors of Datorama include AlphaSense, Tableau and Datameer.

  • Where is Datorama headquarters?

    Datorama headquarters is located at 43 W 23rd St, New York.

  • Where are Datorama offices?

    Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations.

  • How many offices does Datorama have?

    Datorama has 16 offices.