Datorama is a global marketing intelligence company that provides marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place, access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights and optimize and report on every investment, performance, and outcome across the customer journey.

Employee Rating

4.6More
TypeSubsidiary
Parent CompanySalesforce
HQNew York, NY, US
Founded2012
Websitedatorama.com
Cybersecurity ratingBMore
Datorama was founded in 2012 and is headquartered in New York, NY, US

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Key People/Management at Datorama

Ran Sarig

Ran Sarig

CEO, Co-Founder
Efi Cohen

Efi Cohen

CTO, Co-Founder
Katrin Ribant

Katrin Ribant

CSO, Co-Founder
Leah Pope

Leah Pope

CMO
Dorit Bruner-Romi

Dorit Bruner-Romi

VP, Finance
Bridget Shea

Bridget Shea

SVP, Global Customer Success
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Datorama Office Locations

Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations
New York, NY, US (HQ)
43 W 23rd St
Miami, FL, US
846 NE 191st St
Portland, OR, US
220 NW 8th Ave
San Francisco, CA, US
415 Mission St, San Francisco
Macquarie Park, AU
L4/6 Eden Park Dr
Melbourne, AU
Level 2 Riverside Quay, 1 Southbank Blvd
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Datorama Financials and Metrics

Summary Metrics

Founding Date

2012

Total Funding

$50 m

Investors

In total, Datorama had raised $50 m. Datorama is a subsidiary of Salesforce

Datorama Operating Metrics

Nov, 2016Jan, 2018Jul, 2018

Enterprise Customers

2.3 k3 k

Locations

1417
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Datorama Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

SecurityScorecard logo

Datorama Online and Social Media Presence

Embed Graph

Datorama Company Culture

  • Overall Culture

    A

    82/100

  • CEO Rating

    A+

    80/100

  • Compensation

    B+

    78/100

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Datorama News and Updates

Digital Marketing Analytics - Market May Set New Growth Story | Adobe , Oracle , Datorama , Tinyclues , Thunderhead

Digital Marketing Analytics - Market May Set New Growth Story | Adobe , Oracle , Datorama , Tinyclues , Thunderhead

trivago Leverages Datorama for Next - Gen Marketing Intelligence

trivago Leverages Datorama for Next - Gen Marketing Intelligence

ListEngage - Datorama Certified

By leveraging Datorama by Salesforce, ListEngage helps marketers navigate uncertainty with increased confidence

Salesforce's Datorama is rolling out an app store for marketers, and it's the latest sign that the tech giant is encroaching on digital advertising

A year after acquiring analytics platform Datorama for a reported $800 million, Salesforce is getting deeper into marketers' tech stacks. Datorama is rolling out an app store to help marketers do things like compare the performance of Facebook, Google, and Pinterest ads. The store will be free at …

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

CHICAGO, Oct. 16, 2018 /PRNewswire/ -- MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama's annual Limitless Conference, being awarded Gold for "2018 Best Innovation Award" for work on its Everychannel Management Platform. This is...

Salesforce Grants Equity Awards to Datorama Employees Under Its Inducement Equity Incentive Plan

SAN FRANCISCO, Oct. 3, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with its acquisition of Datorama....
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Datorama Blogs

4 Marketers on the Future of Marketing Data

2021 is poised to be a seismic shift for marketing measurement. Marketing and customers are both undergoing a rapid digital transformation; and balancing those needs requires balancing a dual set of imperatives. Marketers must personalize every marketing moment while respecting customers’ desire for…

Be Certain Interview: From Data to Decision | GumGum

Company: GumGum Name: Hanna Mortazavi Title: Senior Ad Operations Specialist With great data comes great responsibility (and data preparation headaches, data aggregation issues, and long time to insight). In our increasingly digital world, this axiom has never been more relevant. In fact, according …

Be Certain Interview: From Data to Decision | Fuel4Marketing & Hyundai

In our digital world, everything is interconnected. However, that interconnectivity does not come natively. People, process, and technology are needed to connect disparate points of data, knowledge, or interaction together into one cohesive picture. Without those in place, marketers miss out on the …

Introducing StackAdapt Connector for Datorama Marketplace

Today, we’re excited to announce that StackAdapt has developed the StackAdapt Connector, generally available now on the Datorama Marketplace. StackAdapt is a self-serve programmatic advertising platform, allowing ad buyers to plan, execute, and manage data-driven digital advertising campaigns across…

How to Identify Efficiency Optimizations in Your 1st Party Marketing with Datorama’s New Multi-Touch Attribution App

The way we measure marketing efficiency has changed. Whether it’s due to evolutions in the marketing ecosystem, customer behaviors, transparency concerns – this moment calls for a transformation. While access to third party data is deprecating, consumers still expect personalized moments in marketin…

Introducing Goldfish Ads | Advanced Insights app for Datorama Marketplace

Today, we’re excited to announce that Goldfish Ads has developed the Goldfish Ads | Advanced Insights app, generally available now on the Datorama Marketplace. Without using PII, Goldfish Ads’ platform unlocks new activation strategies for first-party, third-party, and their proprietary cookie-less …
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Datorama Frequently Asked Questions

  • When was Datorama founded?

    Datorama was founded in 2012.

  • Who are Datorama key executives?

    Datorama's key executives are Ran Sarig, Efi Cohen and Katrin Ribant.

  • How many employees does Datorama have?

    Datorama has 404 employees.

  • Who are Datorama competitors?

    Competitors of Datorama include AlphaSense, Tableau Software and Datameer.

  • Where is Datorama headquarters?

    Datorama headquarters is located at 43 W 23rd St, New York.

  • Where are Datorama offices?

    Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations.

  • How many offices does Datorama have?

    Datorama has 16 offices.