Datorama is a global marketing intelligence company that provides marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place, access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights and optimize and report on every investment, performance, and outcome across the customer journey.

Employee Rating

Parent CompanySalesforce
HQNew York, US
Cybersecurity ratingAMore
Datorama was founded in 2012 and is headquartered in New York, US

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Key People/Management at Datorama

Ran Sarig

Ran Sarig

CEO, Co-Founder
Efi Cohen

Efi Cohen

CTO, Co-Founder
Katrin Ribant

Katrin Ribant

CSO, Co-Founder
Leah Pope

Leah Pope

Dorit Bruner-Romi

Dorit Bruner-Romi

VP, Finance
Bridget Shea

Bridget Shea

SVP, Global Customer Success
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Datorama Office Locations

Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations
New York, US (HQ)
43 W 23rd St
Miami, US
846 NE 191st St
Portland, US
220 NW 8th Ave
San Francisco, US
415 Mission St, San Francisco
Macquarie Park, AU
L4/6 Eden Park Dr
Melbourne, AU
Level 2 Riverside Quay, 1 Southbank Blvd
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Datorama Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$50 m


In total, Datorama had raised $50 m. Datorama is a subsidiary of Salesforce

Datorama Operating Metrics

Nov, 2016Jan, 2018Jul, 2018

Enterprise Customers

2.30 k3 k


14 17
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Datorama Cybersecurity Score

Cybersecurity ratingPremium dataset



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Datorama Online and Social Media Presence

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Datorama News and Updates

Salesforce's Datorama is rolling out an app store for marketers, and it's the latest sign that the tech giant is encroaching on digital advertising

A year after acquiring analytics platform Datorama for a reported $800 million, Salesforce is getting deeper into marketers' tech stacks. Datorama is rolling out an app store to help marketers do things like compare the performance of Facebook, Google, and Pinterest ads. The store will be free at …

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

CHICAGO, Oct. 16, 2018 /PRNewswire/ -- MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama's annual Limitless Conference, being awarded Gold for "2018 Best Innovation Award" for work on its Everychannel Management Platform. This is...

Salesforce Grants Equity Awards to Datorama Employees Under Its Inducement Equity Incentive Plan

SAN FRANCISCO, Oct. 3, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with its acquisition of Datorama....

Salesforce to acquire AI marketing startup Datorama for a reported $800M+

Salesforce.com Inc. today announced that it has signed an agreement to acquire Datorama Inc., a startup with a cloud-based marketing platform used by more than 3,000 organizations. Some of the companies that rely on the service are PepsiCo Inc., IBM Corp. and Unilever PLC. Datorama’s impressive cus…

Datorama deployed 100,000 bots to analyze its customers’ marketing

Datorama revealed today that its customers have deployed more than 100,000 bots to analyze information about their marketing outcomes, as part of the AI Innovation Showcase at VB Summit 2017. When people think about marketing, they think of Don Draper on TV,” said Nate Sandford, a solution architect…

Datorama Blogs

How Manufacturing Marketers Can Stay Agile and Efficient in Planning for Business Growth

The manufacturing industry is defined by the development and technology around cutting edge products across B2B, B2C, and B2B2C. In a capital-intensive industry, with complex physical operations, manufacturing companies need to accurately forecast, plan for, and drive business performance in order t…

Three Key Insights from Volvo Cars on Data Transparency

This post was authored by Dennis Blynov, Business & Marketing Transformation Lead EMEA, Volvo Cars No matter the climate, whether marketers are facing a period of uncertain changes and volatility or business as usual circumstances, anchoring your marketing in an effective measurement strategy is…

Four Tips on How Blue Cross Blue Shield of Michigan Drives Efficiency with Marketing Analytics

These days, successful healthcare marketers need to combine their industry-specific requirements with an agile and digitally-focused mindset to navigate the ever changing landscape, especially with growing uncertainty brought on by the COVID-19 pandemic. Healthcare marketers must balance creating an…

How to Effectively Measure Social Sentiment: Insights from GroupM Turkey

People are increasingly turning to their social media channels during this time of uncertainty. Whether they’re looking for news, entertainment, distraction, or a way to connect, we’ve seen social media usage surge over the past couple of months. [Source: Axios] This trend is not new, nor is it isol…

Introducing the Nycer App for Datorama Marketplace

Since we introduced the Datorama Marketplace, we’ve been working with developers to launch innovative, custom apps that extend the power of Datorama. Marketers are able to seamlessly discover and use these apps on the Datorama platform. Today, we’re excited to announce that Nycer.io has developed th…

How to use Datorama to Supercharge your Marketing Cloud Analytics (Part 2)

Once your Marketing Cloud data is ingested in Datorama, you are ready to begin measuring and analyzing your performance, and gain greater confidence across your marketing decision-making. With Datorama, marketers can access deeper insights to impact their campaign performance to reach goals and main…
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Datorama Frequently Asked Questions

  • When was Datorama founded?

    Datorama was founded in 2012.

  • Who are Datorama key executives?

    Datorama's key executives are Ran Sarig, Efi Cohen and Katrin Ribant.

  • How many employees does Datorama have?

    Datorama has 463 employees.

  • Who are Datorama competitors?

    Competitors of Datorama include AlphaSense, Tableau Software and Datameer.

  • Where is Datorama headquarters?

    Datorama headquarters is located at 43 W 23rd St, New York.

  • Where are Datorama offices?

    Datorama has offices in New York, Miami, Portland, San Francisco and in 12 other locations.

  • How many offices does Datorama have?

    Datorama has 16 offices.