CustomVite Competitors and Similar CompaniesClear all
Rootine's competitors and similar companies include Care/of, VitaminLab, Vitl, Vitagene, Baze, HUM Nutrition, Vitalmins, D'Adamo Personalized Nutrition, Honed, Zivo Bioscience and Joint Juice.
 Rootine Rootine is a provider of personalized vitamins based on a customer's DNA, blood levels, and lifestyle. |  Care/of Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations. |  Vitagene Vitagene (also known as 1health.io) is a company that provides personalized health and wellness plans and reports on diet, fitness, and supplementation. |  D'Adamo Personalized Nutrition D'Adamo Personalized Nutrition provides nutritional support and guidance for individuals who follow the blood type diet and the genotype diet. |  Honed Honed (previously Paragon Vitamins) is a provider of personalized nutritional support for individuals. |  Zivo Bioscience ZIVO Bioscience is a research and development company that provides natural nutritional compounds and bioactive molecules. | |||||||
Founding Date | Founding Date 2018 | Founding Date 2016 | Founding Date 2015 | Founding Date 2015 | Founding Date 2014 | Founding Date 2014 | Founding Date 2012 | Founding Date 2018 | Founding Date 1996 | Founding Date 2019 | Founding Date 1999 | Founding Date 2001 |
Type | Type Private | Type Private | Type Private | Type Private | Type Private | Type Subsidiary | Type Private | Type Subsidiary | Type Private | Type Private | Type Public | Type Private |
Tags | ||||||||||||
Locations | Locations Nashville, US HQ Nashville, US | Locations New York, US HQ | Locations Victoria, CA HQ | Locations Farnham, GB HQ | Locations San Francisco, US HQ San Francisco, US | Locations Watertown, US HQ Berlin, DE Zürich, CH | Locations West Hollywood, US HQ Los Angeles, US | Locations Parsippany, US HQ | Locations Norwalk, US HQ | Locations Princeton, US HQ | Locations Keego Harbor, US HQ | Locations Brentwood, US HQ Kings Mountain, US |
Employees | Employees 517% decrease | Employees 872% decrease | Employees 53 | Employees 21 | Employees 9 | Employees 167% increase | Employees 562% increase | Employees N/A | Employees 7 | Employees 4 | Employees 8 | Employees N/A |
Valuation ($) | Valuation ($) N/A | Valuation ($) 156 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 70.5 m | Valuation ($) N/A |
Operating ⚠ | ||||||||||||
Products (Vitamins and Supplements) | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) 4 (Oct, 2019) | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) 9 (Oct, 2019) | Products (Vitamins and Supplements) 97 (Oct, 2019) | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) N/A | Products (Vitamins and Supplements) N/A |
Trademarks | Trademarks N/A | Trademarks N/A | Trademarks N/A | Trademarks N/A | Trademarks N/A | Trademarks N/A | Trademarks N/A | Trademarks N/A | Trademarks 83 (Oct, 2019) | Trademarks 3 (Oct, 2019) | Trademarks N/A | Trademarks N/A |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 1 (Jul, 2022) | Trademarks (US) N/A | Trademarks (US) 12 (Oct, 2019) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A |
Users Consulted to Date | Users Consulted to Date N/A | Users Consulted to Date 200 k (Jul, 2017) | Users Consulted to Date N/A | Users Consulted to Date 50 k (Aug, 2018) | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A |
Vitamins and Supplements | Vitamins and Supplements 18 (Oct, 2019) | Vitamins and Supplements N/A | Vitamins and Supplements 236 (Oct, 2019) | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements 8 (Oct, 2019) | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements 50 (Oct, 2019) | Vitamins and Supplements N/A | Vitamins and Supplements N/A |
Funding | ||||||||||||
Latest funding round | Latest funding round $ 3m (almost 5 years ago) | Latest funding round $ 40.7m (over 6 years ago) | Latest funding round N/A | Latest funding round $ 1.2m (over 7 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 14.8m (about 7 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A |
Total funding raised | Total funding raised $ 3.1m | Total funding raised $ 84.7m | Total funding raised N/A | Total funding raised $ 3.7m | Total funding raised $ 10.6m | Total funding raised $ 6m | Total funding raised $ 22.2m | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 1.5m | Total funding raised N/A | Total funding raised N/A |
For sources of this data, please see the company profile
View Company Profiles
Care/of
HQ
New York, US
Employees
87↓ 2% decrease
Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations.
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VitaminLab
HQ
Victoria, CA
Employees
53
VitaminLab is a company that provides personalized and custom vitamin health solutions.
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Vitl
HQ
Farnham, GB
Employees
21
Vitl is a company that provides customers with supplements and personalized health advice.
View companyVitagene
HQ
San Francisco, US
Employees
9
Vitagene (also known as 1health.io) is a company that provides personalized health and wellness plans and reports on diet, fitness, and supplementation.
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