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Honed (previously Paragon Vitamins) is a provider of personalized nutritional support for individuals. The company delivers hair tissue mineral analysis (HTMA) with instructions and a questionnaire, analyzes the data through its proprietary algorithm, and sends a tailor-made wellness guide, which includes assessment results and subscription options. It offers a monthly vitamin subscription service, along with dietary and nutritional support, and lifestyle and fitness advice.

HQPrinceton, NJ, US


Honed is headquartered in
Princeton, United States

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Employees (est.) (Oct 2019)6
Cybersecurity ratingBMore
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Key People/Management at Honed

Jeff Smith

Jeff Smith

Co-Founder, Co-CEO
Sam Bock

Sam Bock

Co-Founder, Co-CEO
Betsy Taggart

Betsy Taggart

Co-Founder & COO
Courtney Smith

Courtney Smith

Co-Founder & Chief Growth Officer
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Honed Office Locations

Honed has an office in Princeton
Princeton, NJ, US (HQ)
301 N Harrison St #9F
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Honed Financials and Metrics

Summary Metrics

Founding Date


Honed total Funding

$1.5 m
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Honed Operating Metrics

Oct, 2019

Products (Boost Packs)




Vitamins and Supplements


Honed Cybersecurity Score

Cybersecurity ratingPremium dataset



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Honed Online and Social Media Presence

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Honed Frequently Asked Questions

  • When was Honed founded?

    Honed was founded in 2019.

  • Who are Honed key executives?

    Honed's key executives are Jeff Smith, Sam Bock and Betsy Taggart.

  • How many employees does Honed have?

    Honed has 6 employees.

  • Who are Honed competitors?

    Competitors of Honed include Viome, Friska and Habit.

  • Where is Honed headquarters?

    Honed headquarters is located at 301 N Harrison St #9F, Princeton.

  • Where are Honed offices?

    Honed has an office in Princeton.

  • How many offices does Honed have?

    Honed has 1 office.