OverviewSuggest Edit

Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations. It offers vitamins delivered monthly to consumers, personalized to the individual customer's body, lifestyle, values, and health goals.

TypePrivate
Founded2016
HQNew York, US
Websitetakecareof.com

Locations

Care/of is headquartered in
New York, United States

Location Map

Latest Updates

Employees (est.) (Nov 2020)143(+3%)
Cybersecurity ratingAMore

Key People/Management at Care/of

Akash Shah

Akash Shah

Head of Product, Co-founder
Craig Elbert

Craig Elbert

CEO, Co-Founder
Ignacio Morillas

Ignacio Morillas

COO
Rawson Daniel

Rawson Daniel

CFO
Nkem Oghedo

Nkem Oghedo

Chief Of Staff
Aditya Datey

Aditya Datey

Director of Engineering
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Care/of Office Locations

Care/of has an office in New York
New York, US (HQ)
9 Great Jones St #4
Show all (1)

Care/of Financials and Metrics

Summary Metrics

Founding Date

2016

Care/of total Funding

$84.7 m

Care/of latest funding size

$40.67 m

Time since last funding

10 months ago

Care/of investors

Care/of's latest funding round in February 2020 was reported to be $40.7 m. In total, Care/of has raised $84.7 m. Care/of's latest valuation is reported to be $156 m.
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Care/of Revenue

Market valuation

156.0m
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Care/of Operating Metrics

May, 2018Oct, 2018Oct, 2019May, 2020

Items in Catalogue

27 32 56 59

Products (Vitamin Packs)

27 27 30 31

Products (Powders)

14 14

Products (Quick Sticks)

5 5 5
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Care/of Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

SecurityScorecard logo

Care/of Online and Social Media Presence

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Care/of Frequently Asked Questions

  • When was Care/of founded?

    Care/of was founded in 2016.

  • Who are Care/of key executives?

    Care/of's key executives are Akash Shah, Craig Elbert and Ignacio Morillas.

  • How many employees does Care/of have?

    Care/of has 143 employees.

  • Who are Care/of competitors?

    Competitors of Care/of include hundred, Persona and CustomVite.

  • Where is Care/of headquarters?

    Care/of headquarters is located at 9 Great Jones St #4, New York.

  • Where are Care/of offices?

    Care/of has an office in New York.

  • How many offices does Care/of have?

    Care/of has 1 office.