OverviewSuggest Edit

Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations. It offers vitamins delivered monthly to consumers, personalized to the individual customer's body, lifestyle, values, and health goals.

HQNew York, US


Care/of is headquartered in
New York, United States

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Employees (est.) (Nov 2020)143(+3%)
Cybersecurity ratingAMore

Key People/Management at Care/of

Akash Shah

Akash Shah

Head of Product, Co-founder
Craig Elbert

Craig Elbert

CEO, Co-Founder
Ignacio Morillas

Ignacio Morillas

Rawson Daniel

Rawson Daniel

Nkem Oghedo

Nkem Oghedo

Chief Of Staff
Aditya Datey

Aditya Datey

Director of Engineering
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Care/of Office Locations

Care/of has an office in New York
New York, US (HQ)
9 Great Jones St #4
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Care/of Financials and Metrics

Summary Metrics

Founding Date


Care/of total Funding

$84.7 m

Care/of latest funding size

$40.67 m

Time since last funding

10 months ago

Care/of investors

Care/of's latest funding round in February 2020 was reported to be $40.7 m. In total, Care/of has raised $84.7 m. Care/of's latest valuation is reported to be $156 m.
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Care/of Revenue

Market valuation

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Care/of Operating Metrics

May, 2018Oct, 2018Oct, 2019May, 2020

Items in Catalogue

27 32 56 59

Products (Vitamin Packs)

27 27 30 31

Products (Powders)

14 14

Products (Quick Sticks)

5 5 5
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Care/of Cybersecurity Score

Cybersecurity ratingPremium dataset



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Care/of Online and Social Media Presence

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Care/of Frequently Asked Questions

  • When was Care/of founded?

    Care/of was founded in 2016.

  • Who are Care/of key executives?

    Care/of's key executives are Akash Shah, Craig Elbert and Ignacio Morillas.

  • How many employees does Care/of have?

    Care/of has 143 employees.

  • Who are Care/of competitors?

    Competitors of Care/of include hundred, Persona and CustomVite.

  • Where is Care/of headquarters?

    Care/of headquarters is located at 9 Great Jones St #4, New York.

  • Where are Care/of offices?

    Care/of has an office in New York.

  • How many offices does Care/of have?

    Care/of has 1 office.