Care/of competitorsClear all

Care/of's top competitors include hundred, Persona, CustomVite, Vitl, Vitagene, Baze, HUM Nutrition and VitaminLab.
Care/of
Care/of
Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations.
hundred
hundred
Hundred is a direct-to-consumer personalized vitamin plan company.
Persona
Persona
Persona (also known as Vitamin Packs) is a company that creates and delivers customized vitamin regimens.
CustomVite
CustomVite
CustomVite (also known as NutriLab) is a provider of personalized nutritional supplements.
Vitl
Vitl
Vitl is a company that provides customers with supplements and personalized health advice.
Vitagene
Vitagene
Vitagene is a company that provides personalized health and wellness plans and reports on diet, fitness, and supplementation.
Baze
Baze
Baze is a company providing personalized nutrient supplement services using a data-driven approach.
HUM Nutrition
HUM Nutrition
HUM Nutrition is a beauty nutrition company providing online personal care products.
VitaminLab
VitaminLab
VitaminLab is a company that provides personalized and custom vitamin health solutions.
Founding Date
Founding Date
2016
Founding Date
2017
Founding Date
2017
Founding Date
1999
Founding Date
2015
Founding Date
2014
Founding Date
2014
Founding Date
2012
Founding Date
2015
Type
Type
Private
Type
Private
Type
Subsidiary
Type
Private
Type
Private
Type
Private
Type
Private
Type
Private
Type
Private
Tags
Locations
Locations
New York, US HQ
Locations
City of Orange, US HQ
Berlin, DE
Locations
Snoqualmie, US HQ
Locations
Hackensack, US HQ
Locations
Farnham, GB HQ
Locations
San Francisco, US HQ
San Francisco, US
Locations
Watertown, US HQ
Berlin, DE
Locations
West Hollywood, US HQ
Los Angeles, US
Locations
Victoria, CA HQ
Employees
Employees
1473% increase
Employees
1418% decrease
Employees
7011% increase
Employees
11
Employees
244% increase
Employees
3027% decrease
Employees
277% decrease
Employees
613% increase
Employees
32
Twitter followers
Twitter followers
3.9 k
Twitter followers
N/A
Twitter followers
333
Twitter followers
N/A
Twitter followers
4.4 k
Twitter followers
445
Twitter followers
582
Twitter followers
13.7 k
Twitter followers
48
Number of tweets (last 30 days)
Number of tweets (last 30 days)
6
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
7
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
2
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
17
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
0.3
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
0.6
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
0.5
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
1.2
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
33.33%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
71.43%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
50%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
82.35%
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
78548
Alexa Website Rank
353135
Alexa Website Rank
130633
Alexa Website Rank
366030
Alexa Website Rank
246678
Alexa Website Rank
257118
Alexa Website Rank
214028
Alexa Website Rank
75194
Alexa Website Rank
288163
Employee Rating
Employee Rating
N/A
Employee Rating
N/A
Employee Rating
2.7
Employee Rating
N/A
Employee Rating
5
Employee Rating
N/A
Employee Rating
N/A
Employee Rating
4.7
Employee Rating
4.3

Operating

Products
Products
N/A
Products
N/A
Products
76 (May, 2020)
Products
N/A
Products
N/A
Products
N/A
Products
N/A
Products
33 (Oct, 2019)
Products
N/A
Products (Vitamins and Supplements)
Products (Vitamins and Supplements)
N/A
Products (Vitamins and Supplements)
N/A
Products (Vitamins and Supplements)
84 (Oct, 2019)
Products (Vitamins and Supplements)
N/A
Products (Vitamins and Supplements)
4 (Oct, 2019)
Products (Vitamins and Supplements)
N/A
Products (Vitamins and Supplements)
N/A
Products (Vitamins and Supplements)
N/A
Products (Vitamins and Supplements)
N/A
Trademarks (US)
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
9 (Oct, 2019)
Trademarks (US)
7 (Oct, 2019)
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
12 (Oct, 2019)
Trademarks (US)
N/A
Users Consulted to Date
Users Consulted to Date
200 k (Jul, 2017)
Users Consulted to Date
N/A
Users Consulted to Date
400 k (Sep, 2018)
Users Consulted to Date
N/A
Users Consulted to Date
50 k (Aug, 2018)
Users Consulted to Date
N/A
Users Consulted to Date
N/A
Users Consulted to Date
N/A
Users Consulted to Date
N/A
Vitamins and Supplements
Vitamins and Supplements
N/A
Vitamins and Supplements
N/A
Vitamins and Supplements
N/A
Vitamins and Supplements
N/A
Vitamins and Supplements
N/A
Vitamins and Supplements
N/A
Vitamins and Supplements
8 (Oct, 2019)
Vitamins and Supplements
N/A
Vitamins and Supplements
236 (Oct, 2019)

Funding

Latest funding round
Latest funding round
$ 40.7m (10 months ago)
Latest funding round
$ 8m (about 1 year ago)
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 1.2m (about 2 years ago)
Latest funding round
N/A
Latest funding round
$ 6m (over 1 year ago)
Latest funding round
$ 14.8m (over 1 year ago)
Latest funding round
N/A
Total funding raised
Total funding raised
$ 84.7m
Total funding raised
$ 8m
Total funding raised
$ 11.6m
Total funding raised
N/A
Total funding raised
$ 3.7m
Total funding raised
$ 10.6m
Total funding raised
$ 6m
Total funding raised
$ 22.2m
Total funding raised
N/A
For sources of this data, please see the company profile

View company profiles

hundred
HQ
City of Orange, US
Employees
14↓ 18% decrease

Hundred is a direct-to-consumer personalized vitamin plan company.

View company
Persona
HQ
Snoqualmie, US

Persona (also known as Vitamin Packs) is a company that creates and delivers customized vitamin regimens.

View company
CustomVite
HQ
Hackensack, US
Employees
11

CustomVite (also known as NutriLab) is a provider of personalized nutritional supplements.

View company
Vitl
HQ
Farnham, GB
Employees
24↑ 4% increase

Vitl is a company that provides customers with supplements and personalized health advice.

View company