Cadent (formerly known as Cross MediaWorks) is a provider of an independent platform for TV advertising and monetization. Its data-driven solutions help marketers, agencies, operators, and media owners improve efficiencies of linear, addressable, and cross-screen campaigns by connecting brands with national TV audiences across cable, broadcast, and digital media. The Company is a result of unification and rebranding of Cross MediaWorks and its subsidiaries: Cadent Network, Cadent Technology, and one2one media.