FourthWall’s MassiveData is the audience measurement and analytics division. MassiveData provides state of the art data, metrics and analytics that allow ad agencies, marketers, political campaigns, television programmers, and schedulers the ability to better predict consumer behavior and match market segments with their unique viewership habits. FourthWall is the leader in local market single screen interactive advertising solutions, targeting down to the household. FourthWall Media is a leading provider of cable television products and technology running for Cisco, Motorola, Pace, and tru2way environments including the AirCommand™ gateway that connects second-screen devices to digital cable set-top boxes. FourthWall solutions are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility and numerous smaller cable operators. Data services like WPP, Analytics Media Group (AMG), Deep Root Analytics (DRA) and Optimus are using FourthWall’s data to fuel strategic and tactical improvements in marketing and advertising.
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