FourthWall Media

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FourthWall’s MassiveData is the audience measurement and analytics division. MassiveData provides state of the art data, metrics and analytics that allow ad agencies, marketers, political campaigns, television programmers, and schedulers the ability to better predict consumer behavior and match market segments with their unique viewership habits. FourthWall is the leader in local market single screen interactive advertising solutions, targeting down to the household. FourthWall Media is a leading provider of cable television products and technology running for Cisco, Motorola, Pace, and tru2way environments including the AirCommand™ gateway that connects second-screen devices to digital cable set-top boxes. FourthWall solutions are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility and numerous smaller cable operators. Data services like WPP, Analytics Media Group (AMG), Deep Root Analytics (DRA) and Optimus are using FourthWall’s data to fuel strategic and tactical improvements in marketing and advertising.
HQSterling, VA, US
Employee Ratings4.2

Latest Updates

Employees (est.) (Jan 2021)35
Cybersecurity ratingAMore

Key People/Management at FourthWall Media

Tim Peters

Tim Peters

Aaron Ye

Aaron Ye

M. Ellen Dudar

M. Ellen Dudar

Co-Founder, Chief Product Officer
Mike Israel

Mike Israel

Louis Slothouber

Louis Slothouber

Co-Founder, Chief Scientist
J. Lamont Hall

J. Lamont Hall

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FourthWall Media Office Locations

FourthWall Media has offices in Sterling and Plano
Sterling, VA, US (HQ)
45925 Horseshoe Dr #100
Plano, TX, US
5800 Granite Pkwy
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FourthWall Media Financials and Metrics

Summary Metrics

Founding Date


FourthWall Media total Funding

$20 m

FourthWall Media latest funding size

$20 m

Time since last funding

9 years ago

FourthWall Media investors

FourthWall Media's latest funding round in April 2012 was reported to be $20 m. In total, FourthWall Media has raised $20 m
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FourthWall Media Cybersecurity Score

Cybersecurity ratingPremium dataset



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FourthWall Media Online and Social Media Presence

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FourthWall Media Company Culture

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FourthWall Media Blogs

FourthWall Media® Enhances Reveal™ Platform and Leaps to Cross-Platform Media Analytics

Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns DULLES, VA, NY, June 1, 2020 – FourthWall Media®, a leader in television analytics, has introduced Adapt™, a pla…

MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MRI-Simmons audience segments now available as Reveal™ audiences  for targeting, planning, and analysis of TV campaigns DULLES, VA, & NEW YORK, NY, Jan. 28, 2020 – FourthWall Media®, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, …

PlaceIQ and FourthWall Media® Partner to Connect TV Advertising with In-Store Visits

Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement. DULLES, VA, & NEW YORK, NY, Dec. 10, 2019 – FourthWall Media®, a leader in television analytics, and PlaceIQ, the company building a new model o…

FourthWall Media® Introduces Reveal 5. The Full-Service TV Analytics and Optimization Platform

Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to analyze, plan, and optimize their television advertising, audiences, and programming. FourthWall will be demonstrating Reveal 5 during 2019 Adver…

FourthWall Media® Introduces Reveal Connect™ For Privacy-Preserving Household Matching

Reveal Connect™ enables rapid first and third-party data matching without sharing PII.

PeerLogix and FourthWall Media® Partner to Unify Linear and Streaming TV Audiences

Linear and Over-the-Top (OTT) television measurement innovators combine viewership data pools on over 25MM households to power unique analysis and activation opportunities.
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FourthWall Media Frequently Asked Questions

  • When was FourthWall Media founded?

    FourthWall Media was founded in 1999.

  • Who are FourthWall Media key executives?

    FourthWall Media's key executives are Tim Peters, Aaron Ye and M. Ellen Dudar.

  • How many employees does FourthWall Media have?

    FourthWall Media has 35 employees.

  • Who are FourthWall Media competitors?

    Competitors of FourthWall Media include Mojo Data Solutions, Xandr and SureWaves.

  • Where is FourthWall Media headquarters?

    FourthWall Media headquarters is located at 45925 Horseshoe Dr #100, Sterling.

  • Where are FourthWall Media offices?

    FourthWall Media has offices in Sterling and Plano.

  • How many offices does FourthWall Media have?

    FourthWall Media has 2 offices.