OverviewSuggest Edit

Creative Realities is a technology company providing digital marketing technology solutions. It offers digital merchandising systems and omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and other interactive marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media.

TypePublic
Founded1997
HQLouisville, US
Websitecri.com
Employee Ratings3.5

Latest Updates

Employees (est.) (Mar 2020)100(-16%)
Revenue (FY, 2019)$31.6 M(+41%)
Share Price (Jul 2020)$2.3
Cybersecurity ratingBMore

Key People/Management at Creative Realities

Rick Mills

Rick Mills

CEO
Beth Warren

Beth Warren

SVP, Marketing and Retail Strategy
Alan Buterbaugh

Alan Buterbaugh

SVP, Sales
Troy Walls

Troy Walls

VP
Will Logan

Will Logan

CFO
Mike McKim

Mike McKim

VP, Operations
Show more

Creative Realities Office Locations

Creative Realities has offices in Louisville and Fairfield
Louisville, US (HQ)
13100 Magisterial Dr #100
Fairfield, US
22 Audrey Pl
Show all (2)

Creative Realities Financials and Metrics

Creative Realities Revenue

Embed Graph
View revenue for all periods
Creative Realities's revenue was reported to be $31.60 m in FY, 2019
USD

Revenue (Q1, 2020)

3.7m

Gross profit (Q1, 2020)

2.7m

Gross profit margin (Q1, 2020), %

73.5%

Net income (Q1, 2020)

(13.2m)

EBIT (Q1, 2020)

(13.0m)

Market capitalization (9-Jul-2020)

22.2m

Closing stock price (9-Jul-2020)

2.3

Cash (31-Mar-2020)

2.1m

EV

28.4m
Creative Realities's current market capitalization is $22.2 m.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

13.7m17.7m22.5m31.6m

Revenue growth, %

19%29%27%

Cost of goods sold

6.8m10.3m12.3m6.2m

Gross profit

6.9m7.4m10.2m25.4m
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Revenue

6.4m3.6m3.6m4.1m7.2m6.0m9.5m9.3m6.7m3.7m

Cost of goods sold

3.6m1.9m2.2m2.6m4.1m2.3m5.8m5.1m1.5m983.0k

Gross profit

2.8m1.6m1.4m1.5m3.1m3.7m3.7m4.2m5.2m2.7m

Gross profit Margin, %

44%46%40%37%43%62%39%45%78%73%
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Cash

1.4m1.0m2.7m2.5m

Accounts Receivable

4.0m5.9m6.5m4.7m

Prepaid Expenses

320.0k

Inventories

585.0k851.0k379.0k379.0k
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Cash

3.4m6.1m4.6m742.0k5.5m1.5m2.2m1.8m2.2m2.1m

Accounts Receivable

1.8m3.5m4.6m5.1m4.8m5.0m8.0m6.2m5.1m3.3m

Prepaid Expenses

286.0k460.0k

Inventories

738.0k619.0k1.2m770.0k462.0k391.0k665.0k768.0k591.0k714.0k
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Net Income

(5.9m)(6.9m)(10.6m)1.0m

Depreciation and Amortization

2.0m1.5m1.2m1.2m

Inventories

(503.0k)(266.0k)613.0k

Accounts Payable

858.0k(390.0k)(98.0k)284.0k
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Net Income

406.0k(1.3m)(5.5m)(2.2m)(2.8m)(3.7m)(184.0k)233.0k475.0k(13.2m)

Depreciation and Amortization

402.0k810.0k924.0k327.0k651.0k981.0k277.0k577.0k847.0k366.0k

Inventories

(153.0k)(34.0k)(642.0k)81.0k389.0k460.0k(286.0k)(389.0k)(212.0k)(335.0k)

Accounts Payable

(759.0k)(616.0k)(237.0k)(489.0k)66.0k(573.0k)402.0k(268.0k)(235.0k)193.0k
USDFY, 2016

Revenue/Employee

195.3k

Debt/Equity

5.5 x

Debt/Assets

0.4 x

Financial Leverage

12.4 x
Show all financial metrics

Creative Realities Operating Metrics

Q3, 2016FY, 2016Q3, 2017

New Bookings

$2 m$5 m

Countries

41
Show all operating metrics

Creative Realities Acquisitions / Subsidiaries

Company NameDateDeal Size
ConeXus World GlobalAugust 12, 2015
Wireless Ronin TechnologiesAugust 21, 2014
Allure Global Solutions Inc
Creative Realities, LLC

Creative Realities Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Creative Realities Revenue Breakdown

Embed Graph

Creative Realities revenue breakdown by business segment: 68.9% from Services and Other and 31.1% from Hardware

Creative Realities Online and Social Media Presence

Embed Graph

Creative Realities News and Updates

SHAREHOLDER ALERT: Purcell Julie & Lefkowitz LLP Is Investigating Creative Realities, Inc. for Potential Breaches of Fiduciary Duty By Its Board of Directors

NEW YORK, May 27, 2020 /PRNewswire/ -- Purcell Julie & Lefkowitz LLP, a class action law firm dedicated to representing shareholders nationwide, is investigating a potential breach of fiduciary duty claim involving the board of directors of Creative Realities, Inc. (NASDAQ: CREX). If you...

Creative Realities announces 2Q19 financial results

LOUISVILLE, Ky., Aug. 8, 2019 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced its financial results for the three- and six-months ended June 30, 2019. Rick Mills,...

Creative Realities, Inc. Announces Second Quarter 2019 Earnings Release Date and Conference Call Information

LOUISVILLE, Ky., July 31, 2019 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced today that it will release its financial results for the three and six months ended...

Creative Realities, Inc. (Nasdaq: CREX) to Ring The Nasdaq Stock Market Opening Bell

LOUISVILLE, Ky., May 13, 2019 /PRNewswire/ -- What: Creative Realities, Inc. (Nasdaq: CREX), a company that designs, develops and deploys digital signage solutions and connected ecosystems for enterprise level environments, will visit the Nasdaq MarketSite in Times Square. In honor of the ...

Creative Realities announces FY18 and 4Q18 financial results

LOUISVILLE, Ky., March 28, 2019 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced its financial results for the year ended December 31, 2018, including the quarter...

Creative Realities completes acquisition of Allure Global

LOUISVILLE, Ky., Nov. 26, 2018 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced it has completed the acquisition of Allure Global Solutions, Inc. ("Allure") from...
Show more

Creative Realities Blogs

BACK TO BUSINESS How Digital Signage Can Play a Role in Getting Business Going After COVID | Digital Signage Federation

Date: June 02, 2020 Source Articles: Digital Signage Federation Listen in as key DSF board member Laura Davis Taylor [Moderator] talks candidly with Digital Influencers, including Jeff Hastings [CEO, BrightSign], Kristin Roubie [Elo], Stu Armstrong [Comqi] ... The post BACK TO BUSINESS How Digital S…

CONTENT, DESIGN, AND THE NEW EXPERIENCE OF DIGITAL

Meeting Recording: https://zoom.us/rec/share/7OtMC6-uplFLfYnBtVv0BpMmGpXbX6a80HUe8_sFz0oW5BP90G5SPBuwmRBq6zMs Access Password: Aceit63! Creative Realities’ Beth Warren joins an ACE discussion panel [Advocates for Connected Experiences] to weigh in on the role of digital design, the meaning of “safe …

InReality Unveils “Smart” Safe Space Solutions

Date: May 12, 2020 Source Articles: Chain Drug Review ATLANTA — InReality announced on Thursday a new suite of Safe Space Solutions powered by their integration and analytics platform. The Thermal Mirror, an enterprise-focused turnkey fever ... The post InReality Unveils “Smart” Safe Space Solutions…

Creative Realities Unveils Contactless, AI-Enabled Temperature Detection Solution

Date: May 12, 2020 Source Articles: AV Network The What: Creative Realities announced the launch of an AI-integrated, contactless temperature inspection station. The ThermalMirror is a turnkey, plug-and-play solution that addresses the urgent need for businesses ... The post Creative Realities Unvei…

What the return to the office may entail and leveraging startup ingenuity

Date: May 12, 2020 Source Articles: Louisville Future Today’s Issues New kiosk for fever detection Relief for cancer patients Norton gets $125K boost for COVID-19 relief efforts A new starting point for local startups Louisville’s first ... The post What the return to the office may entail and lever…

iShowroom Experience Showcases Technology Innovation in Car Dealership

Date: May 8, 2020 Source Articles: AV Network When Jeep customers enter a dealership, you can bet they’ve done their homework: they’ve Googled, searched, learned, compared, researched again, listed, selected, deselected—and come armed ready to take ... The post iShowroom Experience Showcases Technol…
Show more

Creative Realities Frequently Asked Questions

  • When was Creative Realities founded?

    Creative Realities was founded in 1997.

  • Who are Creative Realities key executives?

    Creative Realities's key executives are Rick Mills, Beth Warren and Alan Buterbaugh.

  • How many employees does Creative Realities have?

    Creative Realities has 100 employees.

  • What is Creative Realities revenue?

    Latest Creative Realities annual revenue is $31.6 m.

  • What is Creative Realities revenue per employee?

    Latest Creative Realities revenue per employee is $316 k.

  • Who are Creative Realities competitors?

    Competitors of Creative Realities include STRATACACHE, Four Winds Interactive and Reflect Systems.

  • Where is Creative Realities headquarters?

    Creative Realities headquarters is located at 13100 Magisterial Dr #100, Louisville.

  • Where are Creative Realities offices?

    Creative Realities has offices in Louisville and Fairfield.

  • How many offices does Creative Realities have?

    Creative Realities has 2 offices.