OverviewSuggest Edit

Creative Realities is a technology company providing digital marketing technology solutions. It offers digital merchandising systems and omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and other interactive marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media.

TypePublic
Founded1997
HQLouisville, KY, US
Websitecri.com
Employee Ratings3.5

Latest Updates

Employees (est.) (Mar 2020)100(-16%)
Revenue (FY, 2019)$31.6 M(+41%)
Share Price (Jan 2021)$1.5 (-1%)
Cybersecurity ratingBMore

Key People/Management at Creative Realities

Rick Mills

Rick Mills

CEO
Beth Warren

Beth Warren

SVP, Marketing and Retail Strategy
Alan Buterbaugh

Alan Buterbaugh

SVP, Sales
Troy Walls

Troy Walls

VP
Will Logan

Will Logan

CFO
Mike McKim

Mike McKim

VP, Operations
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Creative Realities Office Locations

Creative Realities has offices in Louisville and Fairfield
Louisville, KY, US (HQ)
13100 Magisterial Dr #100
Fairfield, NJ, US
22 Audrey Pl
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Creative Realities Financials and Metrics

Creative Realities Revenue

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Creative Realities's revenue was reported to be $31.60 m in FY, 2019
USD

Revenue (Q2, 2020)

3.7m

Gross profit (Q2, 2020)

2.4m

Gross profit margin (Q2, 2020), %

64.6%

Net income (Q2, 2020)

(2.5m)

EBIT (Q2, 2020)

(1.6m)

Market capitalization (8-Jan-2021)

16.1m

Closing stock price (8-Jan-2021)

1.5

Cash (30-Jun-2020)

870.0k

EV

20.3m
Creative Realities's current market capitalization is $16.1 m.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

13.7m17.7m22.5m31.6m

Revenue growth, %

19%29%27%

Cost of goods sold

6.8m10.3m12.3m6.2m

Gross profit

6.9m7.4m10.2m25.4m
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Revenue

6.4m3.6m3.6m4.1m7.2m6.0m9.5m9.3m6.7m3.7m3.7m

Cost of goods sold

3.6m1.9m2.2m2.6m4.1m2.3m5.8m5.1m1.5m983.0k1.3m

Gross profit

2.8m1.6m1.4m1.5m3.1m3.7m3.7m4.2m5.2m2.7m2.4m

Gross profit Margin, %

44%46%40%37%43%62%39%45%78%73%65%
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Cash

1.4m1.0m2.7m2.5m

Accounts Receivable

4.0m5.9m6.5m4.7m

Prepaid Expenses

320.0k

Inventories

585.0k851.0k379.0k379.0k
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Cash

3.4m6.1m4.6m742.0k5.5m1.5m2.2m1.8m2.2m2.1m870.0k

Accounts Receivable

1.8m3.5m4.6m5.1m4.8m5.0m8.0m6.2m5.1m3.3m2.3m

Prepaid Expenses

286.0k460.0k1.2m

Inventories

738.0k619.0k1.2m770.0k462.0k391.0k665.0k768.0k591.0k714.0k2.6m
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Net Income

(5.9m)(6.9m)(10.6m)1.0m

Depreciation and Amortization

2.0m1.5m1.2m1.2m

Inventories

(503.0k)(266.0k)613.0k

Accounts Payable

858.0k(390.0k)(98.0k)284.0k
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Net Income

406.0k(1.3m)(5.5m)(2.2m)(2.8m)(3.7m)(184.0k)233.0k475.0k(13.2m)(15.6m)

Depreciation and Amortization

402.0k810.0k924.0k327.0k651.0k981.0k277.0k577.0k847.0k366.0k746.0k

Inventories

(153.0k)(34.0k)(642.0k)81.0k389.0k460.0k(286.0k)(389.0k)(212.0k)(335.0k)(2.3m)

Accounts Payable

(759.0k)(616.0k)(237.0k)(489.0k)66.0k(573.0k)402.0k(268.0k)(235.0k)193.0k713.0k
USDFY, 2016

Revenue/Employee

195.3k

Debt/Equity

5.5 x

Debt/Assets

0.4 x

Financial Leverage

12.4 x
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Creative Realities Operating Metrics

Q3, 2016FY, 2016Q3, 2017

New Bookings

$2 m$5 m

Countries

41
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Creative Realities Acquisitions / Subsidiaries

Company NameDateDeal Size
ConeXus World GlobalAugust 12, 2015
Wireless Ronin TechnologiesAugust 21, 2014
Allure Global Solutions Inc
Creative Realities, LLC

Creative Realities Revenue Breakdown

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Creative Realities revenue breakdown by business segment: 68.9% from Services and Other and 31.1% from Hardware

Creative Realities Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

SecurityScorecard logo

Creative Realities Online and Social Media Presence

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Creative Realities News and Updates

Creative Realities, Inc. Clarifies Certain Reported Information

LOUISVILLE, Ky., Jan. 4, 2021 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, is providing information to its investors to clarify certain information about the Company. The...

SHAREHOLDER ALERT: Purcell Julie & Lefkowitz LLP Is Investigating Creative Realities, Inc. for Potential Breaches of Fiduciary Duty By Its Board of Directors

NEW YORK, May 27, 2020 /PRNewswire/ -- Purcell Julie & Lefkowitz LLP, a class action law firm dedicated to representing shareholders nationwide, is investigating a potential breach of fiduciary duty claim involving the board of directors of Creative Realities, Inc. (NASDAQ: CREX). If you...

Creative Realities announces 2Q19 financial results

LOUISVILLE, Ky., Aug. 8, 2019 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced its financial results for the three- and six-months ended June 30, 2019. Rick Mills,...

Creative Realities, Inc. Announces Second Quarter 2019 Earnings Release Date and Conference Call Information

LOUISVILLE, Ky., July 31, 2019 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced today that it will release its financial results for the three and six months ended...

Creative Realities, Inc. (Nasdaq: CREX) to Ring The Nasdaq Stock Market Opening Bell

LOUISVILLE, Ky., May 13, 2019 /PRNewswire/ -- What: Creative Realities, Inc. (Nasdaq: CREX), a company that designs, develops and deploys digital signage solutions and connected ecosystems for enterprise level environments, will visit the Nasdaq MarketSite in Times Square. In honor of the ...

Creative Realities announces FY18 and 4Q18 financial results

LOUISVILLE, Ky., March 28, 2019 /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX, CREXW), a leading provider of digital marketing solutions, announced its financial results for the year ended December 31, 2018, including the quarter...
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Creative Realities Blogs

How have the new realities imposed by the pandemic affected the digital signage industry? What new opportunities has it created?

Date: January 12, 2021 Source Article: Digital Signage Federation By Beth Warren SVP Marketing and Retail Practice – Creative Realities Inc. and Board Member of DSF.org Beth.warren@cri.com While lock downs from the global pandemic has upended ... The post How have the new realities imposed by the pa…

Sessions We Loved from D=SIGN, Day 2

Date: November 12, 2020 Source Article: Rave Pubs It’s not every day that we get a brand new conference in the AV industry. Especially from industry-leading associations like AVIXA and the Digital Signage Federation (DSF). ESPECIALLY ... The post Sessions We Loved from D=SIGN, Day 2 appeared first o…

As Retail Transforms, Technology is Here to Stay

Date: November 12, 2020 Source Article: Digital Signage Federation By Beth Warren, SVP Retail Strategy – Creative Realities Inc. Let’s take a moment together to Hail Retail. Its impact on our culture, our economy, our individual ... The post As Retail Transforms, Technology is Here to Stay appeared …

Brother partners with Creative Realities to integrate printers as part of the Safe Space Thermal Mirror Solution

Date: November 11, 2020 Source Article: Business Wire LOUISVILLE, Ky & WESTMINSTER, Colo.–(BUSINESS WIRE)–Creative Realities Inc. (NASDAQ: CREX, CREXW), a provider of technology solutions to enhance the consumer experience, announced today that the Brother Mobile Solutions ... The post Brother p…

Gateway Use Cases for Safe Space Investments Future-Proofing the Talk Track

Date: November 11, 2020 PDF: Gateway Use Cases for Safe Space Investments Future-Proofing the Talk Track << back The post Gateway Use Cases for Safe Space Investments Future-Proofing the Talk Track appeared first on .

Why “Show Me the Demo” is Your Most Crucial Safe Space Request

Date: November 11, 2020 PDF: Why “Show Me the Demo” is Your Most Crucial Safe Space Request << back The post Why “Show Me the Demo” is Your Most Crucial Safe Space Request appeared first on .
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Creative Realities Frequently Asked Questions

  • When was Creative Realities founded?

    Creative Realities was founded in 1997.

  • Who are Creative Realities key executives?

    Creative Realities's key executives are Rick Mills, Beth Warren and Alan Buterbaugh.

  • How many employees does Creative Realities have?

    Creative Realities has 100 employees.

  • What is Creative Realities revenue?

    Latest Creative Realities annual revenue is $31.6 m.

  • What is Creative Realities revenue per employee?

    Latest Creative Realities revenue per employee is $316 k.

  • Who are Creative Realities competitors?

    Competitors of Creative Realities include Sapient, Convergent and Reflect Systems.

  • Where is Creative Realities headquarters?

    Creative Realities headquarters is located at 13100 Magisterial Dr #100, Louisville.

  • Where are Creative Realities offices?

    Creative Realities has offices in Louisville and Fairfield.

  • How many offices does Creative Realities have?

    Creative Realities has 2 offices.