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BRIO Competitors and Similar CompaniesClear all

BRIO's competitors and similar companies include LEGO, Mattel and Addo Play.

	BRIO BRIO is a manufacturer of wooden and plastic toys for children.	LEGO LEGO is a company that develops, produces, markets, and sells play materials.	Mattel Mattel is an entertainment company that specializes in the design and production of toys and consumer products.	Addo Play Addo Play is a product development and toy sourcing company.
Founding Date	Founding Date 1884	Founding Date 1932	Founding Date 1945	Founding Date 2015
Type	Type Subsidiary	Type Private	Type Public	Type Private
Tags	Tags Manufacturing & Industrial consumer goods games kids toys	Tags Manufacturing & Industrial consumer goods kids toys	Tags Manufacturing & Industrial consumer goods content provider games kids toys	Tags Manufacturing & Industrial consumer goods kids toys
Locations	Locations Malmö, SE HQ Paris, FR Schwabach, DE Shibuya City, JP	Locations Billund, DK HQ North Ryde, AU Purkersdorf, AT Brasschaat, BE Sao Paulo, BR Markham, CA Beijing, CN see more	Locations El Segundo, US HQ Amstelveen, NL East Aurora, US Middleton, US	Locations Amersham, GB HQ
Employees	Employees 2511% increase	Employees 19,623	Employees 33,0003% decrease	Employees 502% increase
Financial
Revenue (est.)	Revenue (est.) kr639.7m (FY, 2021)	Revenue (est.) kr43.7b (FY, 2020)	Revenue (est.) $5.3b (FY, 2025)	Revenue (est.) N/A
Cost of goods	Cost of goods kr449m (FY, 2021)	Cost of goods kr13.2b (FY, 2020)	Cost of goods $2.7b (FY, 2025)	Cost of goods N/A
Gross profit	Gross profit kr190.6m (FY, 2021)	Gross profit kr30.4b (FY, 2020)	Gross profit $2.6b (FY, 2025)	Gross profit N/A
Net income	Net income kr25.9m (FY, 2021)	Net income kr9.9b (FY, 2020)	Net income $397.6m (FY, 2025)	Net income N/A
Operating ⚠
Countries	Countries 20 (May, 2023)	Countries 130 (FY, 2019)	Countries 150 (Feb, 2021)	Countries N/A
Trademarks	Trademarks 38 (May, 2023)	Trademarks N/A	Trademarks 2.3 k (Feb, 2021)	Trademarks N/A