BRIO Competitors and Similar CompaniesClear all
LEGO's competitors and similar companies include Mattel and Addo Play.
 Mattel Mattel is an entertainment company that specializes in the design and production of toys and consumer products. | |||
Founding Date | Founding Date 1932 | Founding Date 1945 | Founding Date 2015 |
Type | Type Private | Type Public | Type Private |
Tags | |||
Locations | Locations Billund, DK HQ North Ryde, AU Purkersdorf, AT Brasschaat, BE Sao Paulo, BR Markham, CA Beijing, CN see more | Locations El Segundo, US HQ Amstelveen, NL East Aurora, US Middleton, US | Locations Amersham, GB HQ |
Employees | Employees 19,623 | Employees 33,0003% decrease | Employees 502% increase |
Financial | |||
Revenue (est.) | Revenue (est.) kr43.7b (FY, 2020) | Revenue (est.) $5.3b (FY, 2025) | Revenue (est.) N/A |
Cost of goods | Cost of goods kr13.2b (FY, 2020) | Cost of goods $2.7b (FY, 2025) | Cost of goods N/A |
Gross profit | Gross profit kr30.4b (FY, 2020) | Gross profit $2.6b (FY, 2025) | Gross profit N/A |
Net income | Net income kr9.9b (FY, 2020) | Net income $397.6m (FY, 2025) | Net income N/A |
Operating ⚠ | |||
Countries | Countries 130 (FY, 2019) | Countries 150 (Feb, 2021) | Countries N/A |
For sources of this data, please see the company profile
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Mattel
HQ
El Segundo, US
Employees
33,000↓ 3% decrease
Mattel is an entertainment company that specializes in the design and production of toys and consumer products.
View company
Addo Play
HQ
Amersham, GB
Employees
50↑ 2% increase
Addo Play is a product development and toy sourcing company.
View company