BRIO Competitors and Similar CompaniesClear all

LEGO's competitors and similar companies include Mattel.
LEGO
LEGO
LEGO is a company that develops, produces, markets, and sells play materials.
Mattel
Mattel
Mattel is an entertainment company that specializes in the design and production of toys and consumer products.
Founding Date
Founding Date
1932
Founding Date
1945
Type
Type
Private
Type
Public
Tags
Locations
Locations
Billund, DK HQ
North Ryde, AU
Purkersdorf, AT
Brasschaat, BE
Sao Paulo, BR
Markham, CA
Beijing, CN
see more
Locations
El Segundo, US HQ
Amstelveen, NL
East Aurora, US
Middleton, US
Employees
Employees
19,623
Employees
33,0003% decrease

Financial

Revenue (est.)
Revenue (est.)
kr43.7b (FY, 2020)
Revenue (est.)
$5.3b (FY, 2025)
Cost of goods
Cost of goods
kr13.2b (FY, 2020)
Cost of goods
$2.7b (FY, 2025)
Gross profit
Gross profit
kr30.4b (FY, 2020)
Gross profit
$2.6b (FY, 2025)
Net income
Net income
kr9.9b (FY, 2020)
Net income
$397.6m (FY, 2025)

Operating

Countries
Countries
130 (FY, 2019)
Countries
150 (Feb, 2021)
For sources of this data, please see the company profile

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Mattel
HQ
El Segundo, US
Employees
33,000↓ 3% decrease

Mattel is an entertainment company that specializes in the design and production of toys and consumer products.

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