BRIO Competitors and Similar CompaniesClear all
BRIO's competitors and similar companies include LEGO and Mattel.
 Mattel Mattel is an entertainment company that specializes in the design and production of toys and consumer products. | |||
Founding Date | Founding Date 1884 | Founding Date 1932 | Founding Date 1945 |
Type | Type Subsidiary | Type Private | Type Public |
Tags | |||
Locations | Locations Malmö, SE HQ Paris, FR Schwabach, DE Shibuya City, JP | Locations Billund, DK HQ North Ryde, AU Purkersdorf, AT Brasschaat, BE Sao Paulo, BR Markham, CA Beijing, CN see more | Locations El Segundo, US HQ Amstelveen, NL East Aurora, US Middleton, US |
Employees | Employees 2511% increase | Employees 19,623 | Employees 33,0003% decrease |
Financial | |||
Revenue (est.) | Revenue (est.) kr639.7m (FY, 2021) | Revenue (est.) kr43.7b (FY, 2020) | Revenue (est.) $5.3b (FY, 2025) |
Cost of goods | Cost of goods kr449m (FY, 2021) | Cost of goods kr13.2b (FY, 2020) | Cost of goods $2.7b (FY, 2025) |
Gross profit | Gross profit kr190.6m (FY, 2021) | Gross profit kr30.4b (FY, 2020) | Gross profit $2.6b (FY, 2025) |
Net income | Net income kr25.9m (FY, 2021) | Net income kr9.9b (FY, 2020) | Net income $397.6m (FY, 2025) |
Operating ⚠ | |||
Countries | Countries 20 (May, 2023) | Countries 130 (FY, 2019) | Countries 150 (Feb, 2021) |
Trademarks | Trademarks 38 (May, 2023) | Trademarks N/A | Trademarks 2.3 k (Feb, 2021) |
For sources of this data, please see the company profile
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LEGO
HQ
Billund, DK
Employees
19,623
LEGO is a company that develops, produces, markets, and sells play materials.
View companyMattel
HQ
El Segundo, US
Employees
33,000↓ 3% decrease
Mattel is an entertainment company that specializes in the design and production of toys and consumer products.
View company