Blue Calypso is a company developing mobile shopper engagement solutions. It is engaged in the development, sales, delivery, and licensing of technology and intellectual property focused on mobile shopper engagement, digital word-of-mouth, and location-based marketing and advertising. The company offers proprietary technology solutions, KIOSentrix and POPTrak, that connect brands with store shoppers when they are on the path-to-purchase and enable customers to engage with, and redeem brand content as well as syndicate their brand affinity across social media channels.